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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

It’s worth a look, and this article shows you how to get started. Check out this article to learn when dynamic search ads may make sense. If you want examples of good PPC ad copy (with explanations), check out this article. And despite their potential, PPC automation isn’t guaranteed to outperform manual bids.

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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

70% of buyers have done their research before they talk to sales, and 60% of buyers prefer not to talk to sales teams at all. In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. Most buyers aren’t open to outbound selling. With demand generation.

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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

In this article, you’ll learn what ecommerce CAC is, how to calculate it, and how to keep costs down to maintain profit health. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Table of contents What is ecommerce customer acquisition cost?

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value. This is not a conversion problem. 6 Comments.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. What is account-based marketing? Test different channels.

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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

I’ve written an entire article on this topic , so I won’t go into too much detail here, but talking face to face (even over Skype) gives you much deeper insights. I really recommend reading this voice of customer article Jen Havice wrote for CXL. You can read more about improving clarity, in general, in this article.).

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Why Linear Funnels Are a Simplified Reality (and What to Do About It)

ConversionXL

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. We wrote an extensive article on data segmentation , which you should take a few minutes to read.).