Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). And they’re reading your press articles and thinking, “shit, they have everything figured out.&# I wrote about it in detail in this article. Read their articles.

Early Stage 380

Early Stage Stealth Marketing Startup 380

Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it. Avoid the spin, stay heads down and deliver the goods. But I still believe Sean Ellis was right.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

YoungUpstarts

AUGUST 17, 2016

In the past, the way a product launch worked was by hiring a PR agency, meeting with reporters during a press tour, and watching the articles pile up on launch day. One of the worst things you could do in PR is only start talking about your new product once it launches or a week before. by Cameron Johnson.

PR 100

PR Developer Product Indianapolis 100

Rembrandt Communications

AUGUST 7, 2019

Talked to Your PR and Marketing Teams, Lately? Now, I may be wrong, but if you don’t talk to your public relations (PR) and marketing people on a regular basis, you are missing out on some huge opportunities for business growth. 5 Key Questions for CIOs to Ask PR and Communication Team Members. . What data can we provide?

PR 100

PR Technical Review B2B Public Relations 100

Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. It wasn’t measured by how busy you were, it was measured by results.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

YoungUpstarts

FEBRUARY 2, 2014

Her articles have been published by the Hot in Social Media, Yahoo! Small Business, and PR Daily. You just may come to realize that you’re a Google+ fan after all. Alicia Lawrence is a content coordinator for WebpageFX and blogs in her free time at MarCom Land. Find Alicia on Google+.

Entrepreneur 276

Entrepreneur Social Media HTML Engineer 276

Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Post links to your articles educating people in your niche market. At the bottom of the article have links to your products & services.

Small Business 167

Small Business Marketing PR Social Media 167

Both Sides of the Table

JANUARY 12, 2014

While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized. My articles never appeared on Digg so I didn’t focus on it at all. So What is This Underbelly of Which You Speak?

SEM 379

SEM Viral Marketing Widget 379

This is going to be BIG.

AUGUST 22, 2012

Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. If you think about it, these things are all of the goals of another function on the list--PR.

PR 157

PR Technical Review Seed Stage Design 157

Steve Blank

SEPTEMBER 5, 2018

A version of this article first appeared in the Harvard Business Review. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. The unprecedented size and scale of VC returns transformed venture capital from a financial asset backwater into full-fledged player in the financial markets.

Lean 335

Lean Burn Rate Startup IPO 335

Rembrandt Communications

FEBRUARY 1, 2025

Are you using the power of PR, or public relations, to boost sales, awareness and credibility right now? Specifically, I previously wrote an article for a client and got it published at no cost in a popular trade journal. This is just one example of the Power of PR at work, but it can catapult your success! Its not advertising.

PR 130

PR Public Relations Database Audience 130

Both Sides of the Table

JANUARY 23, 2011

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones. There is one carve out.

PR 349

PR Startup Hiring Social Network 349

Both Sides of the Table

MARCH 1, 2011

This article originally appeared on TechCrunch. Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc. I know what you’re thinking – link bait title, right? I will stand 100% behind my assertions in this post.

Entrepreneur 398

Entrepreneur Atlanta Audience SEM 398

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319

PR Venture Capital Hiring Seed Capital 319

YoungUpstarts

AUGUST 3, 2020

Many companies throughout the world have run numerous PR campaigns and CSR activities before the outbreak of the pandemic, showing how much they care about people. For example, when Kotlin was launched, hundreds of articles floated in the market predicting the end of Java. How do business leaders can show empathy?

Leadership 189

Leadership Technical Review Java Software Review 189

YoungUpstarts

AUGUST 5, 2012

startups, social media firms, advertising and PR companies, and more. This article was first posted in Online MBA. The Hatchery in San Francisco is a great place for startups to take root. Providing productive shared working space, Hatchery members include Web 2.0

San Francisco 253

San Francisco Las Vegas Seattle Phoenix 253

Both Sides of the Table

FEBRUARY 5, 2011

This article originally appeared on TechCrunch. It’s the easiest way to justify losing deals, put pressure on your to build the features they want and they always believe a competitors PR more than the reality they see inside your business. Most technology startups seem to be funded by product people or business people.

Sales 316

Sales Technical Review Matching Hiring 316

The Next Web

JULY 20, 2013

A distinctive app is more memorable and will leave a stronger impression, leading to more articles and links, and ultimately more downloads. Share this story everywhere including your website, in the app’s description page, and as part of your PR efforts. The first time you see an article about the app, it’s nice.

PR 157

PR Development Team Review Viral Mobile 157

ConversionXL

NOVEMBER 10, 2021

In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. Leverage Performance PR to build trust with cold traffic. Performance PR taps into an undisputed fact of SEO content marketing: backlinks are best. In this example, Promotion PR overlaps with influencer marketing.

Advertising 131

Advertising Cost Customer PR 131

The Startup Magazine

JUNE 16, 2021

For example, you can use Twitter to share your articles, and SubscriberZ to reach a wide audience. But you need to verify whether article marketing works, and how well. . You will find complete online libraries of marketing articles and internet sites which concentrate online on the numerous types of marketing.

PR 167

PR Marketing Advertising Search 167

The Startup Magazine

OCTOBER 19, 2020

If his/her search matches the specifications of your work, the user’s homepage will spontaneously begin displaying relevant product articles and advertisements. First, you can send them an article about your work in the form of a PR package.

Social Media 137

Social Media Technical Review Marketing Social Network 137

Both Sides of the Table

MAY 5, 2011

This article originally ran on TechCrunch. Not to mention every major agency, many PR firms, etc. I’m in Seattle this week. People keep asking me if I’ve “seen anything interesting.&# Of course I have. I’m an entrepreneur at heart so I’m always inspired when I hear stories about innovation.

Seattle 317

Seattle Silicon Valley Technical Review Los Angeles 317

Up and Running

DECEMBER 16, 2014

To grow a business, most entrepreneurs know that they should be implementing PR strategies. For this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.” They mix it up with advertising.

Public Relations 117

Public Relations Small Business PR Entrepreneur 117

YoungUpstarts

DECEMBER 7, 2017

With that number in mind, think strategically about the costs for website and campaign development, PR, digital marketing and all aspects of product costs, even the “hidden” ones. If the goal of your PR effort is to drive sales, you want to look at outlets that are more likely to convert.

Campaign 145

Campaign San Francisco Technical Review Flash 145

YoungUpstarts

SEPTEMBER 3, 2019

by Diana Ennen, President of Virtual Word Publishing and author of “ Virtual Assistant, The Series: Become a Highly Successful, Sought After VA “ PR and marketing can be overwhelming and many don’t do it as often as they should because they are afraid of doing it wrong. Mistake #1 –Missing the Boat. Here are just a few.

PR 228

PR Cost Marketing Media 228

Both Sides of the Table

FEBRUARY 16, 2015

” PR. It is not uncommon for a board to learn about the CEOs fund-raising activities by having a friend forward a press article announcing a raise or the “leak” of a fund raising. We CEOs like to be heroes and with the power to push through pricing or product we have unfair advantages over the normal process.

Startup 150

Startup CTO Hire Sales PR 150

VC Adventure

JUNE 14, 2022

Indeed, many firms even institutionalize the practice of providing help to portfolio companies through extensive platforms that may include PR, talent, marketing, technical, and other help (sometimes offered for free, sometimes offered ads a pay-for-service, but often at below-market rates for those services). The answer may surprise you.

Technical Review 150

Technical Review Due Diligence Portfolio Venture Capital 150

Steve Blank

APRIL 23, 2018

A version of this article appeared in the Harvard Business Review. To be precise, my mistake” Musk recently tweeted, Sleeping on the factory floor to solve self-inflicted problems is not a formula for success at scale, and while it’s great PR, it’s not management.

Michigan 301

Michigan Cofounder Stock Forecast 301

The Next Web

DECEMBER 23, 2013

Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. Target’s letter looks like it was written by a PR team and approved by the CEO. Tesla’s letter looks like it was written by the CEO, and reviewed by the PR team. This article adds me to that long list.

Technical Review 134

Technical Review PR Warrant Africa 134

Up and Running

OCTOBER 7, 2014

DIY Marketing and PR. Hiring a PR firm can be very costly, and if you’re passionate and knowledgable, you could be your own spokesperson. So I’m including some money saving tips that are more particular to a few different countries, but most of the tips in this article are good for where ever you might be.

South Africa 157

South Africa Software Review Green Technical Review 157

YoungUpstarts

FEBRUARY 6, 2020

A new online PR platform, e-PR Inc., This process begins with e-PR helping the client decide on which outlet they would like to advertise on and the form of content they would like published, being an interview, an article, or native advertising. The post A New Online PR Platform – e-PR Inc.

PR 147

PR Advertising Search Media 147

The Next Web

JANUARY 27, 2014

We’ve read too many stories of startups who aimed ridiculously high, and all the preparations, time and effort in the PR and marketing went to waste. These would be the building blocks of our outreach strategy – asking for reviews and mentions, and where to send the big PR release when the time came. 4) Listing what we had to prepare.

Campaign 142

Campaign Technical Review Social Media PR 142

Rembrandt Communications

JUNE 1, 2021

After all, these events are where you make personal connections, conduct tradeshow PR (public relations), find new customers and develop leads for years to come. Tradeshow PR and Event Secrets (Shhhh…). press releases, articles, tip sheets, and more. Event or Not, Tradeshow PR Opportunities Await! Contact Event Media.

PR 165

PR Public Relations Media Distribution 165

Rembrandt Communications

SEPTEMBER 1, 2022

Then, create new articles, special reports, email campaigns, social media posts, press releases, webinars, and more relevant to these popular ideas and communicate it to your target audience. Hot trends will stick out and give you an idea of which direction to go. Take action for holiday sales success!

Sales 246

Sales Social Media Analytics Public Relations 246

The Next Web

JANUARY 27, 2013

People told me it was impossible to have our product launch featured on one of the top tech blogs without spending $3,000 on some fancy PR agency. These articles by great entrepreneurs are never far away at times when you’re unable to see the forest for the trees. They are all just making up lame excuses for not trying.

Netherlands 159

Netherlands Technical Review Software Review Cofounder 159

Up and Running

JANUARY 8, 2018

As Fortune 500 Product Manager Andre Bourque explained in an article in CIO , “As an entrepreneur, you are a problem-solver. The responsibility of choosing someone competent is all on you, a concept that can be intimidating—I’ll offer some tips on how to find the best candidates at the end of this article. The benefits of outsourcing.

Entrepreneur 177

Entrepreneur Algorithm Hiring Web Development 177

Brandanew

MAY 29, 2015

Startups need PR, publicity and proof of visibility for investors and while you may have a PR agency, many struggle with producing enough or high quality content. Article originally appeared here. The all encompassing Internet does provide opportunities but not when we create a content stealing epidemic.

Curation 100

Curation Social Media Viral Startup 100