Both Sides of the Table

FEBRUARY 5, 2011

This article originally appeared on TechCrunch. Most technology startups seem to be funded by product people or business people. But find a way where the bonus program is adjusted for any work that has a higher COGS due to dev work and they’ll sell around it – I promise. My first startup was no different.

Sales 316

Sales Technical Review Matching Hiring 316

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. My articles never appeared on Digg so I didn’t focus on it at all. But it wasn’t to be.

SEM 379

SEM Viral Marketing Widget 379

Steve Blank

AUGUST 24, 2009

Their national technical means of verification made the world a safer place and hastened the end of the Soviet Union and the Cold War.) Is this behavior an outlier or is it the norm in the PR industry? Reply DK , on August 24, 2009 at 4:01 pm Said: I am shocked, shocked that PR firms try to game the system!

Silicon Valley 215

Silicon Valley PR Technical Review RSS 215

Steve Blank

SEPTEMBER 5, 2018

A version of this article first appeared in the Harvard Business Review. Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Then the cycle repeats with a new set of technologies. IPOs dried up.

Lean 335

Lean Burn Rate Startup IPO 335

YoungUpstarts

AUGUST 3, 2020

According to the US job report from the labor department, US employers have given off nearly 30 million positions from payrolls due to the coronavirus pandemic and related lockdown. For example, when Kotlin was launched, hundreds of articles floated in the market predicting the end of Java. Similar reports came from India as well.

Leadership 189

Leadership Technical Review Java Software Review 189

Rembrandt Communications

AUGUST 7, 2019

Talked to Your PR and Marketing Teams, Lately? You’re in charge of all tech innovation at your B2B, and as the CIO, you are probably analytical and love statistics. 5 Key Questions for CIOs to Ask PR and Communication Team Members. . Review all of the tactics they use to communicate with both current and potential customers.

PR 100

PR Technical Review B2B Public Relations 100

Both Sides of the Table

MARCH 1, 2011

This article originally appeared on TechCrunch. You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. But if you’re not uber talented there is always a “Justin Bieber of technology&# waiting to kick your ass.

Entrepreneur 398

Entrepreneur Atlanta Audience SEM 398

This is going to be BIG.

AUGUST 22, 2012

Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. If you think about it, these things are all of the goals of another function on the list--PR.

PR 157

PR Technical Review Seed Stage Design 157

VC Adventure

JUNE 14, 2022

Indeed, many firms even institutionalize the practice of providing help to portfolio companies through extensive platforms that may include PR, talent, marketing, technical, and other help (sometimes offered for free, sometimes offered ads a pay-for-service, but often at below-market rates for those services).

Technical Review 150

Technical Review Due Diligence Portfolio Venture Capital 150

David Teten

JULY 12, 2013

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 114

PR Public Relations Startup Technical Review 114

crowdSPRING Blog

MAY 17, 2013

Martin – Harvard Business Review – [link]. Good reminder from Fred Wilson that your instincts should sometimes guide you when due diligence does not – [link]. Startup PR Tip: To Get Press, Don’t Pitch Your Product – [link]. Martin – Harvard Business Review – [link].

Social Media 94

Social Media Small Business Design Media 94

YoungUpstarts

AUGUST 17, 2016

In the past, the way a product launch worked was by hiring a PR agency, meeting with reporters during a press tour, and watching the articles pile up on launch day. The media no longer plays such a big role in product releases due to the vast technological advancements and cultural shifts toward the Internet.

PR 100

PR Developer Product Indianapolis 100

The Next Web

JANUARY 27, 2013

People told me it was impossible to have our product launch featured on one of the top tech blogs without spending $3,000 on some fancy PR agency. This is only relevant for non-technical founders like myself. Please note that you don’t need to become the CTO of your own company as a non-technical founder.

Netherlands 159

Netherlands Technical Review Software Review Cofounder 159

The Startup Magazine

OCTOBER 19, 2020

If his/her search matches the specifications of your work, the user’s homepage will spontaneously begin displaying relevant product articles and advertisements. First, you can send them an article about your work in the form of a PR package. are the most beneficial digital marketing strategies to boost your business.

Social Media 133

Social Media Technical Review Marketing Social Network 133

YoungUpstarts

DECEMBER 7, 2017

by Hannah Sieber, co-founder and COO of EcoFlow Tech. My company, EcoFlow Tech, raised more than one million in sales and achieved our goals of getting customer feedback and generating buzz. If the goal of your PR effort is to drive sales, you want to look at outlets that are more likely to convert.

Campaign 145

Campaign San Francisco Technical Review Flash 145

David Teten

JULY 12, 2012

For startup companies trying to build buzz around their brand, but without the capital to launch a full-fledged PR campaign, there are a lot of ways to hack the PR game. To begin with, the best PR you can build is through satisfied customers with high Net Promoter scores. Host an event.

PR 122

PR Venture Capital Technical Review Startup 122

The Next Web

DECEMBER 23, 2013

Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. Perhaps Musk was more technical than he needed to be, but that kind of transparency reassures his tech-savvy consumers that he has the problem under control. This article adds me to that long list. Stay on brand.

Technical Review 134

Technical Review PR Warrant Africa 134

crowdSPRING Blog

NOVEMBER 3, 2010

The image above shows a poster (the full article is in the Random Fun section below) from verydemotivational.com. 57 Things I’ve Learned Founding 3 Tech Companies – [link]. The modern tech CEO: Barefoot and 21 – [link]. Here are some of the links that I’ve liked and shared this past week!

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

APRIL 21, 2010

Breaking Down And Reviewing Important Blog Design Elements – [link]. Book Review: Rework (a fresh perspective on business by @jasonfried & @dhh of @37signals ) – [link]. 4 reasons why PR firms are taking over social media – [link]. Nice article about crowdSPRING – in Japanese (I roughly translated).

Social Media 93

Social Media Small Business Design Media 93

ConversionXL

NOVEMBER 10, 2021

In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. Leverage Performance PR to build trust with cold traffic. Performance PR taps into an undisputed fact of SEO content marketing: backlinks are best. In this example, Promotion PR overlaps with influencer marketing.

Advertising 131

Advertising Cost Customer PR 131

Steve Blank

MARCH 19, 2009

What reviews did they trust? They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused. Now we knew what was a make-or-break publication and review and what we could pass on if we didn’t have the time or resources.)

Silicon Valley 213

Silicon Valley RSS Software Review Technical Review 213

This is going to be BIG.

SEPTEMBER 21, 2010

If you’re a non-technical founder, while your team is building and refining your product, you’ve got to figure out what to do with your time. First, they spend time throwing product ideas over to your tech team like grenades—blowing up carefully laid and simple product roadmaps, scattering them with feature creep shrapnel.

Early Stage 127

Early Stage Developer Technical Review Widget 127

Up and Running

OCTOBER 7, 2014

Review your operating expenses. DIY Marketing and PR. Hiring a PR firm can be very costly, and if you’re passionate and knowledgable, you could be your own spokesperson. Invest in new technology. He suggests sites like elance and odesk for those tasks that you just need to delegate. Have you ever looked into it?

South Africa 157

South Africa Software Review Green Technical Review 157

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. This is especially true when it comes to tech companies hiring the wrong chief technology officer. Have an account? Zach Cutler , The Cutler Group. Jesse Davis , Entrustet.

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

crowdSPRING Blog

NOVEMBER 18, 2011

Poaching Etiquette: The Right Way To Take Tech Talent – [link]. Excellent article explaining why Borders went out of business (too many bad decisions) – [link]. One Strike and You’re Out: In Relationship Era, Bad PR Pitches Will not Be Tolerated – [link]. How to estimate market size – [link].

Social Media 96

Social Media Small Business Design Media 96

Hearpreneur

AUGUST 21, 2020

I was born without a left hand, and because Open Bionics innovated on affordable and sophisticated 3D printed prosthetics, my life has improved drastically, in big ways and small, and most importantly, I will be able to take better care of my daughter who is due in November. Thanks to Steve Turner, Solomon Turner PR ! #4- 10-Basecamp.

Entrepreneur 149

Entrepreneur St. Louis Technical Review Mobile 149

Steve Blank

APRIL 23, 2018

A version of this article appeared in the Harvard Business Review. To be precise, my mistake” Musk recently tweeted, Sleeping on the factory floor to solve self-inflicted problems is not a formula for success at scale, and while it’s great PR, it’s not management. is closing rapidly. One wonders if $2.6

Michigan 301

Michigan Cofounder Stock Forecast 301

The Next Web

JANUARY 27, 2014

Community is the future for funding promising technological developments that people want and that larger, inflexible corporations are unwilling to build. We’ve read too many stories of startups who aimed ridiculously high, and all the preparations, time and effort in the PR and marketing went to waste. 2) Choosing the platform.

Campaign 142

Campaign Technical Review Social Media PR 142

ConversionXL

JUNE 23, 2020

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. In this article, we take a deep dive into advertorials—what they can and can’t do, and how to get it right. Advertorials aren’t restricted from ad blockers because they’re not technically ads.

Technical Review 105

Technical Review Software Review Audience Advertising 105

crowdSPRING Blog

JULY 14, 2010

Bob Garfield writes about crowdSPRING and crowdsourcing in today’s AdvertisingAge article – [link]. Bob Garfield writes about crowdSPRING and crowdsourcing in today’s AdvertisingAge article – [link]. Lebron decision was a PR fiasco – but this response from Cav owner is stupid – [link].

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

JULY 14, 2010

Bob Garfield writes about crowdSPRING and crowdsourcing in today’s AdvertisingAge article – [link]. Bob Garfield writes about crowdSPRING and crowdsourcing in today’s AdvertisingAge article – [link]. Lebron decision was a PR fiasco – but this response from Cav owner is stupid – [link].

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

JUNE 13, 2014

The image on the left is a fun look at how famous books would be renamed if the authors were optimizing for clicks, much like those who write online click-bait articles. Entrepreneurs Need a Better Way to Cash Out | Kanyi Maqubela – Harvard Business Review – crowdspring.co/SKltNW. More examples in the Other section below.

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

FEBRUARY 24, 2010

Great article about what you can learn from a pizza business’s company culture – [link]. Good advice from @ryangraves about need to be bold to chase startup dreams – [link]. How Virtual Teams Rock – [link]. Good read: For Startups, How Much Process Is Too Much? – [link].

Social Media 95

Social Media Small Business Design Media 95

crowdSPRING Blog

NOVEMBER 14, 2014

Anyhow, it’s time for our weekly roundup of the cool, intriguing, and compelling links and articles we shared with you over the past week on our very own crowdSPRING Twitter account (as well as my own Twitter account ). Hot Tech Startups Get as Many Perks as They Give – crowdspring.co/1rJyIIn. Is the Corporate Campus Dying?

Social Media 93

Social Media Small Business Design Media 93

David Teten

DECEMBER 12, 2017

VCs are at the forefront of technological disruption, funding many of the latest cutting edge productivity tools. Clint Korver, Partner at Ulu Ventures , remarked: “I’d compare this technology transformation as akin to what happened in public company investing. But what tools are they using themselves to automate their own processes?

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 2, 2011

In my previous article I took a look at contacting and communicating with the print media through the creation and distribution of a media release. This is because the media release is purely a statement about some news from a company, and I, as the PR Consultant, am merely the messenger.

Media 88

Media Technical Review Australia Public Relations 88

crowdSPRING Blog

JULY 21, 2010

How To Create Recognizable And Really Unique Article Thumbnails – [link]. Do typefaces really matter? – [link]. 20 Piping Hot Helvetica Based Typographic Posters – [link]. 70+ Creative Ads – [link]. A Marketer’s Guide to the 6 Phases of a Website Redesign – [link].

Social Media 93

Social Media Small Business Design Media 93