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Productnaming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential productnames.
Follow us on Twitter for more information on our products. The unimportance of productnames. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a productname by seeing what the product does. Everybody knows what a productname should be.
The Self-Serve Startup » 6 Tips to Choosing a Great Company/ProductName. When naming your company you’re naming your baby. So give your baby a name that will still be a good name when she’s all grown up. The productname is not special in any way. Older Articles.
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. And the results weren’t the traditional PR metrics of number of articles or inches of ink. It wasn’t measured by how busy you were, it was measured by results.
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. And the results weren’t the traditional PR metrics of number of articles or inches of ink. It wasn’t measured by how busy you were, it was measured by results.
Long-form articles? A Moz article offers an example of informational modifiers for products: [productname] what is [productname] how does [productname] work how do I use [productname]. Individual sites? Aggregators? Government and university sites? Short explanations?
What will he or she do if he stumbles upon a discouraging article that appears at the top of the Search Engine Results Pages (SERPs)? The objective here is to outrank defamatory content with more favorable articles, reports, blog posts, etc. What happens if a prospective client finds numerous poor reviews?
After the top notch article on migrating to Universal Analytics using Google Tag Manager , we got some feedback from you that some background on what tags and tag management are would be helpful. Consider the following stats from an article from Peep about improving site speed : 47% of people expect pages to load in 2 seconds or less.
However, redirecting one & two word search terms to relevant category pages or exact productnames is not (for example, here’s how you do it in magento ). In this article on DefinateEcommerce: India Edition , Flipkart’s VP of products says “Localization will be a large theme in eCommerce in the next one two years.”
The international opportunity is large, as I related in an earlier article , but there are some major challenges as well. Here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a top executive of a major software company why we were not selling more products in Finland.
How to Select a Company or ProductName. or productname. Names can be distinctive, unique. The problem with descriptive names is that they. Domain names should be easy to read in print, remember the letter "l" and the number "1" can. Company names, domain names and productnames.
Note: Nothing within this article should be construed as legal advice. If that’s not enough to convince you to get on the self-help bandwagon, almost every inventor I spoke to when researching this article told me that being obsessive and sticking the inventing journey through was what got their idea or product invented.
Follow Me on Twitter @robwalling Subscribe via Email Receive very occasional emails when I publish a new article. Check out my book Subscribe via RSS Thousands of entrepreneurs cant be wrong.
Focus on open-ended questions that’ll give you insight into: who they are, what words and phrases they use, and how they really feel about your brand / product. I’ve written an entire article on this topic , so I won’t go into too much detail here, but talking face to face (even over Skype) gives you much deeper insights.
at 5:35 am For me making traffic is hard period, as a web designer I’m no stranger to SEO and I know it’s a whole different ball game, the amount of articles I’ve read on how to gain traffic via social networking etc is ridiculous. 12 Neil on 08.23.10
How this article here is different. This is precisely why we included Question #4 in our visitor survey … What matters MOST to you when choosing a {{product category}} like {{productname}}?
Follow Me on Twitter @robwalling Subscribe via Email Receive very occasional emails when I publish a new article. Check out my book Subscribe via RSS Thousands of entrepreneurs cant be wrong.
The opportunity is large, as I related in an earlier article , but there are some major challenges as well. As a follow-on to that article, here are a few examples from my personal experience: You need to translate/localize your products. Watch your productnaming. Not following this advice can be very costly.
For example, crowdspring helps entrepreneurs, small businesses, agencies, Brands, and non-profits with custom logo design, web design, print design, packaging design, product design, and even with unique business names and productnames.
John Jantsch: Yeah, I think I read an article the other day that outlined 115 factors, but let’s focus on the main ones. John Jantsch: If you, as you said, reviews or productnames, those start to become just … Just more data to make it easier for Google, and I guess you get rewarded for that sometimes.
Disclaimer: This article is intended to be general information and nothing in this article constitutes legal advice. Your name or productname, branding, and customer lists are all valuable IP assets and need protection. Should you get a patent? What about a copyright? A trademark? My business doesn’t have IP.
Their productnames have like H 1 27, 5 capital H small a like, you know, that's like how they name their products. I name checked him a few times. I share the story of a scientific instrumentation company and, and how their brand voice is like extremely buttoned up. And so it's like, what do you do with that?
Productnames / descriptions. Promo / Sale / Discount names / descriptions. We’ve written a much more in-depth article on bandit tests , which you should take 8-10 minutes to read if you’re considering testing during the holiday season. Calls to action in PPC ads, on landing pages, in emails.
In this article, I’ll share why branded search is so important and how it can help you improve your rankings and sales. Branded search happens whenever someone types a search query that contains your brand or productname. I’ve done a detailed article on how to monitor your positions and get more data while doing so.
If you’re blogging the right way, you’ve got a series of informative or interesting articles related to your business. Take 5-10 well written articles and turn them into a valuable resource for your market. If you’re starting a new business or product offering, a key tactic I’ve successfully used is the “launching soon” landing page.
Your join key could be a page URL, productname, user ID, or many other things. His articles have showcased the potential promise—and limitations—of data blending. To blend data, the data sources need to share a common dimension. This is known as a “join key.” It’s the common denominator to compare data.
But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve namedproducts a handful of times with decidedly mixed results (See my post on productnaming here ). If you enjoyed this article, subscribe to receive more just like it.
For example, crowdspring helps entrepreneurs, small businesses, agencies, Brands, and non-profits with custom logo design, web design, print design, packaging design, product design, and even with unique business names and productnames.
Great ramp-up experience on the new Flickr photo page » < Blog < Home How to name your product, service, or startup. The idea is to have some measures to compare name candidates by and make the whole naming process less subjective. Enjoy your naming! Naming resources. Nice article.
Hi to compliment my previous comment, you can find the link to more articles on naming here: [link]. This is a great article! A ridiculously obvious example is that you would probably want to avoid naming your company “Pepsi,” particularly if you happened to produce a beverage as your product.
Reading a recent article in Sports Illustrated about football coach John Gagliardi, who coaches little Division III St. John's College in Minnesota, and who also happens to be the winningest football coach in NCAA history, I was taken by a phrase, ".his his teams have more fun than any team in the country." Interesting. in daily operations.
This article highlights what a vendor-agnostic tag manager product, Tealium iQ , brings to the table. Tealium iQ is a feature-rich product that also has a unique angle to tag management compared to the market-dominating products. One year later, the status of the product idea is still “Being Considered.”
This article highlights what a vendor-agnostic tag manager product, Tealium iQ , brings to the table. Tealium iQ is a feature-rich product that also has a unique angle to tag management compared to the market-dominating products. One year later, the status of the product idea is still “Being Considered.”
Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and productnames, consider the following: Uniquely Familiar. free weekly Infochachkie articles!
Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics productsnamed “Adobe Analytics” as part of the “Adobe Marketing Cloud.”
In this article, well explore how branding shapes the success of skincare companies and why it should be every businesss top priority. Brand Identity: The First Impression Matters When shoppers see a product, they judge it within seconds. The colors, logo, packaging, and even the productname all shape their perception.
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