How to start making sense of your data
Version One Ventures
NOVEMBER 24, 2014
For example, imagine asking yourself, “ What day of the week is best to ramp up our ad campaigns? ” Now, consider rephrasing the question above into a hypothesis: “ Our best clickthrough rate is on Fridays in New York City.” As long as you have the data, it is relatively easy to prove (or disprove) this statement.
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