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The initial delight around a curated advertising experience has been met with recent blowback around data privacy, with Facebook and Wells Fargo serving as two prominent examples. Eric resides in Atlanta, GA. The post Curation Through Connection: Why Marketers Should Look Beyond Just Data appeared first on Young Upstarts.
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The first was with Raymond King , CEO of Zoo Atlanta; the second was with Devon Wijesinghe , CEO of Insightpool; the third with Mark Feinberg , CEO of Uruut; the fourth with Simms Jenkins , BrightWave Marketing; the fifth was with Rob Kischuk , CEO of PerfectPost; and the sixth was Kyle Porter , CEO of SalesLoft. .
I built a 3,000 person tech networking organization in NYC back in 2006 and was one of the first 100 members of the NY Tech Meetup back in 2005 so I’ve participated in a lot of these conversations. Mailchimp looks like it’s going to be a huge exit down in Atlanta, but that might turn out to be a one-off.
A good buddy of mine started a new kind of curated newsletter, Atlanta Stacks , and I wanted to a) figure out why he created it and b) spread the word, because I think it’s terrific. Wow, better you than me ;) So what is Atlanta Stacks and why did you create it? So I thought, sure, let’s do that at the same time!
I was also sick of my own curated life on Facebook and thought, there must be a place more interesting than this to hang out online. I wanted to be able to give my opinion both publicly AND privately, because there are some issues I am fine talking about publicly, but most issues I want privacy.
From a business standpoint, many platforms required minimum campaign budgets of 10K plus, and zero insight into how they were curating influencers. It has a top five percent rating with Alexa, which rates internet channels for content, visibility, reach, and other factors in Atlanta. This leads to long-term growth on both ends.
I would experience some social anxiety mixed with generally feeling overwhelmed by my own internal scorecarding and thoughts of, “Am I networking enough?” I can’t say that Covid-19 has made me rethink the personal utility of the really big conferences (I don’t attend many), but it does make me miss the curation of smaller groups.
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