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Startups are undergoing the same transformation that technology does when it becomes cheaper. Now as well as being produced by startups, this pattern is happening to startups. Its so cheap to start web startups that orders of magnitudes more will be started. Plus in a startup you could make much more money.
If you post up an ad to an online job board asking for someone to join your very high risk early stage startup company the odds of getting someone who decent are slim to none. For starters, you have to get inside the head of a programmer who might want to work for your startup.
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