Occam's Razor

FEBRUARY 3, 2014

So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. I''m ignoring the many small companies that have done well on YouTube, building businesses and audiences from scratch. Audiences, Relationships, and You(Tube). Because of YouTube.

Analytics 151

Analytics Marketing Audience Channel 151

ConversionXL

JANUARY 28, 2019

Rich media “includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.” In email, rich media includes static images, animated GIFs, videos, audio snippets, and even CSS animations. Audio in emails. If you’re going all in on “tone,” audio adds another element.

Email 118

Email Media Audio Software Review 118

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. Key Takeaway: It’s important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active.

Social Media 95

Social Media Media B2B B2C 95

ConversionXL

OCTOBER 16, 2022

The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Why such a poor return?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution).

Audience 122

Audience Technical Review Social Media Campaign 122

Eric Friedman

JANUARY 3, 2020

The first cross platform audience wars will start with interoperability being at the center. The best game will get the biggest audience, and all the time/energy/attention of getting “stuff” in a game can be transferred over. Nobody will know they are using crypto under the hood, or care.

Technical Review 79

Technical Review Software Review Vertical IPO 79

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. A/B test landing pages and emails to see which copy, images, audio, CTAs , and buttons perform best. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. B2C or B2B, all marketing is people talking to people.

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

DECEMBER 7, 2022

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. That's true in like the B2B space.

Marketing 95

Marketing Audience B2B Framework 95

Duct Tape Marketing

FEBRUARY 2, 2023

Questions I ask Mark Schaefer: [2:03] What’s the difference between community and audience/customers? [3:45] The audio destination for business professionals host Jason Bay, dives in with leading sales experts and top performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients.

Community 96

Community Marketing Audience Networking 96

ConversionXL

JUNE 2, 2022

According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. Inbound marketing focuses on content that brings your target audience to you , rather than you chasing them. My experience is true for many others.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development. powered by.

Marketing 99

Marketing Affiliate Channel Seattle 99

Duct Tape Marketing

FEBRUARY 27, 2020

Video, email, audio, even sales copy that is meant to sell. I know when my books come out, for whatever reason, the audio book is a few weeks later or a few months later, and I always hear from people. It’s like, “I only listen to audio books. So it really depends on your audience, right? John Jantsch: Yeah.

Audio 84

Audio Boston Video HTML 84

Duct Tape Marketing

MARCH 23, 2023

He is currently head of marketing for CEMEX USA and the author of three books, including his latest The Art of Messaging: 7 Principles of Remarkable Messages (Or How to Stand out in a Noisy World): a practical guide that helps marketers and entrepreneurs clarify their message and captivate their audience. That's how you pick a winner.

Framework 95

Framework Audience Audio Elevator Pitch 95

Duct Tape Marketing

JULY 14, 2022

We don't, there is no live audio. And I think like when you're specing a business or a product like this, you have to make those decisions to think what is the audience you wanna attract? However, for some reason, for B2B content, you have to come to my show right next Tuesday at 11, my time zone. Melissa Kwan (03:40): Yeah.

Technical Review 96

Technical Review Demand Cofounder Video 96

Duct Tape Marketing

JANUARY 18, 2023

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. So what does your audience actually care about? James Ellis (07:08): But there, there's a swing in like, you know, if you've talked to B2B marketers, it's always about, it's not b2b, it's p2p, it's person to person.

Chicago 94

Chicago Hiring Conversion Audience 94

ConversionXL

MARCH 28, 2014

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. Why Should We Use An Explainer Video? Quite simply, because they work. image source.

Video 122

Video Software Review Cofounder Metrics 122

Hearpreneur

MARCH 15, 2019

With an SOS button that gives both GPS location AND streaming video and audio (allowing the police to put a face to a crime if one does occur), it is a game changer in the world of personal safety. 12- Solve a problem in international B2B payments. I created the G|B Defender smart safety watch to deter crime.

Entrepreneur 117

Entrepreneur Technical Review Software Review Atlanta 117

Duct Tape Marketing

DECEMBER 20, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. So they've got the breadths that, you know, I always tell people, you know, your audience is there, it, how many of them are there is up for question, but your audience is on Instagram. I actually love Instagram for b2b.

Marketing 99

Marketing Social Media Video Technical Review 99

Duct Tape Marketing

APRIL 21, 2022

But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. We are a B2B or business to business company. They have a certain budget in mind. Right, right, right. powered by.

Small Business 98

Small Business Software Review Marketing Technical Review 98

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. Each audio file was reused as a podcast chapter on Soundcloud and iTunes.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Duct Tape Marketing

DECEMBER 30, 2022

But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Plumbers are our customers.

Software Review 98

Software Review Marketing Technical Review Michigan 98

Duct Tape Marketing

MAY 25, 2022

If you are looking at data and trying to figure out audience targeting for media buying AI is really good at that. to transcribe audio, right? So speech to text, text, text to speech is another one language generation with any, whether it's video or audio or written. That is not gonna be something humans need to do. powered by.

Artificial Inteligence 99

Artificial Inteligence Marketing Cofounder SMS 99

mashable.com

SEPTEMBER 22, 2008

Gretastudio – Create on-demand presentations for your company’s products, record training and e-learning materials, or other types of presentations that require audio or video content. ReadyTalk – Online Web meeting and audio conferencing solutions. Persony – Inexpensive Web conferencing service.

Software Review 78

Software Review Social Media Social Network Software 78

The Startup Magazine

JULY 17, 2019

These strategies and tactics , specifically for B2B lead generation, include sending cold emails, sending old blog posts to a potential new prospect and creating an FAQ message. Audio Content (Audiobooks and Podcasts): Over 112 million Americans listen to podcasts, most of which listen as they’re waiting on the bus or on their way to work.

Lead Generation 140

Lead Generation Audio Email Social Media 140

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. I personally use Salesforce.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

MAY 21, 2014

The full audio and slide deck are included above, and the full transcript can be found below: Think Like a Marketer, Sell Like a Superstar. Obviously, we’re on GoToWebinar today; great tool for bringing audiences together and sharing content – you don’t have to be in a room with everyone anymore. This is a tool, List.ly

Marketing 72

Marketing Social Media Sales Media 72

Duct Tape Marketing

FEBRUARY 2, 2022

There are aspects of the process that are more applicable to those big fortune 500 or big, you know, whether it's B2B or B2C. You, you really have to put a lot of thought into providing the right context, priming your audience for this, the kind of decision that they're about to make and how they should evaluate these different options.

Naming 90

Naming Kansas City Kansas Technical Review 90

Duct Tape Marketing

JUNE 1, 2023

So yes, I've done a lot of launches in the B2B and consumer space, so thought I'd write a book, John Jantsch (02:36): Okay, so awesome. So no matter what your product is, you really need to understand who you are launching to, what your target market really is, and really understand that audience really well. Mary Sheehan (02:40): ?

Product 88

Product Framework Technical Review Cofounder 88

Duct Tape Marketing

NOVEMBER 1, 2017

And it worked great for the audio book, too, because then I didn’t have to do the whole thing by myself. We’re going to distribute that on a platform and we’re going to build an audience in some way and we’re going to sell our product or service, which by the way is fine. Robert, you take this one.

Cost 55

Cost Marketing Audience Media 55

Duct Tape Marketing

SEPTEMBER 30, 2022

21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. powered by.

Marketing 94

Marketing Differentiation B2C PR 94

The Next Web

FEBRUARY 18, 2014

Email presents an opportunity to get your content seen by an audience that chose to subscribe to your messaging, which is one of the best circumstances to be in as a marketer. Share links to this content on the social channels with the most relevant audiences for your content. . Use paid advertising to boost content.

Social Media 148

Social Media Email Media Channel 148

Duct Tape Marketing

OCTOBER 26, 2022

But if you're doing b2b, you're probably not on a phone doing it. But if it's coming in from John, like on or from John's audience, I, I know you guys, I wanna talk to you so you can message me there. John Jantsch (15:51): Chat form or quite. Ben Congleton (15:52): Honestly, right? Ben Congleton (23:16): Yeah, you can. powered by.

SMS 99

SMS Technical Review Channel Cofounder 99

Mike Michalowicz

OCTOBER 31, 2014

They’re part of the top three platforms for effective marketing—creating audio/visual content, white papers and article/blog content. Whether it’s B2B or B2C the goose that lays the golden egg is the website that consistently produces quality content, written, audio or visual. Then they validate (research) the idea.

Marketing 90

Marketing Social Media B2C Audio 90

Occam's Razor

OCTOBER 10, 2011

Conversation Rate = # of Audience Comments (or Replies) Per Post. A high conversation rate requires a deeper understanding of who your audience is, what your brand attributes are, what you are good at, what value you can add to your followers and the ecosystem you participate in. Have meaningful conversations with your audience.

Social Media 166

Social Media Metrics Conversion Media 166

VC Cafe

JUNE 22, 2010

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. Footbo - a football-centric social network that enables fans to follow leagues & competitions from around the world while easily connecting with fans from all locations.

Media 145

Media Israel Social Network Flash 145

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. Even if we sell the same products to the same demographic, many things can be different – traffic sources, relationship with the audience, customer support etc. B2B and B2C. How to Identify Your Online Target Audience and Sell More.

Analytics 48

Analytics Technical Review Conversion Framework 48

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads. Define your target audience. Identify their biggest pain points.

Product 97

Product Audience Social Media Sales 97