Remove Audience Remove Audio Remove B2C Remove Mobile
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Clubhouse put a big bullseye on social audio

VC Cafe

The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. A few already launched but several others are in development.

Audio 139
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How to get your mobile app discovered in 2021

VC Cafe

Almost overnight, a huge new industry was created around mobile. Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers.

Mobile 190
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Why such a poor return?

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Companies Seeing Success With Radio Ads

Duct Tape Marketing

Between internet radio, the uprise of podcasts and mobile apps, radio is alive and better than ever. These aren’t even B2C companies – they’re selling software platforms! “The Targeted Audiences. There is a familiarity and trust between the host and their audience. Who is your brand’s target audience?

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Digital Design & User Experience Best Practices: Happiness + Profits!

Occam's Razor

From B2C to B2B. Rock joy-inducing mobile experiences. Forget mobile first, it's a mobile only world! Create joy-inducing mobile experiences. Forget mobile first, it's a mobile only world! We spend 24 minutes a day on non-voice use of mobile devices. From bras to dresses.

Design 151
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. 2) Market .

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How to Come Up with More Winning Tests Using Data

ConversionXL

Even if we sell the same products to the same demographic, many things can be different – traffic sources, relationship with the audience, customer support etc. B2B and B2C. Open up your Google Analytics and go to Audience -> Technology -> Browser & OS report. But you are Wal-Mart, and I am Whole Foods.