Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. He explains the nuances of LinkedIn’s advertising tools, the importance of targeting the right audience, and how to create compelling ad content that resonates with professionals.

B2B 82

B2B Campaign Audience Advertising 82

YoungUpstarts

OCTOBER 30, 2019

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. From improving brand awareness to making more sales, the right traffic generation can transform the future of a B2B brand. Ignore SEO.

B2B 138

B2B B2C Social Media SEO 138

Up and Running

AUGUST 25, 2021

Many business owners make the mistake of going head-first into new projects without considering their existing audience. Your audience is not one-dimensional. Spend time engaging with your audience, and you can learn a lot about their needs. Talk to your existing customers. Expanding your business is a lot like starting one.

B2B 118

B2B Audience Software Review B2C 118

ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video.

Video 129

Video B2B Technical Review Campaign 129

Up and Running

JANUARY 18, 2021

These tools have helped companies increase their general eCommerce capabilities and capture more interest from a captive audience. That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Customers want you to get out of the way.

eCommerce 150

eCommerce B2B Forecast Demand 150

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. Key Takeaway: It’s important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active.

Social Media 91

Social Media Media B2B B2C 91

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] B2B is actually one of the most popular areas of people starting community right now. Are B2B communities B2C? They have the ability to do that as well.

Community 98

Community B2B B2C Technical Review 98

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. The two aren’t disconnected, though. There’s a lot we can do online to help our sales teams close deals. Cost per lead.

B2B 48

B2B Sales Technical Review Software Review 48

NZ Entrepreneur

SEPTEMBER 7, 2022

” “If you’re a B2C business, go and figure out what channels will get you the leads you need, and at roughly what cost. If you’re a B2B business, go pitch your target audience before you have a product and validate what will make them say yes.

Founder 108

Founder Cofounder New Zealand B2C 108

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. However, some strategies will be more effective for B2B businesses in particular.

Social Media 113

Social Media B2B Media Marketing 113

VC Cafe

JULY 26, 2020

Single users can test enterprise software using a credit card.

Lean 214

Lean Seed Capital Startup Burn Rate 214

Up and Running

OCTOBER 28, 2020

In many ways, this applies even more so for businesses that sell to other businesses (B2B). To make sure you get your B2B website off the ground successfully, here are five actionable steps that you should take. What do these two facts mean for your B2B business? Know your audience.

B2B 94

B2B Social Media Mobile Audience 94

Austin Startup

MAY 12, 2020

Applying Growth Marketing to Any Organization While we focused in on how growth marketing is a common tactic of tech companies, startups and established companies, the growth marketing mentality is adoptable by all organizations in the B2B sector. money) by understanding the kinds of content your audience wants.

B2B 96

B2B Marketing B2C Startup 96

ConversionXL

NOVEMBER 22, 2022

Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Monitor both to see how your audience engages with your marketing. Engagement rate: Learn which content resonates with your audience. It tracks how actively involved with your content your audience is. submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105

ReadWriteStart

APRIL 8, 2023

In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C. In most cases, such transactions make sense, given the love and care we all require at the end of a long workday. For instance, in China, the industry media wrote about live commerce , and industry experts noticed the trend.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B buyers are ready to buy. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience. Where marketing teams rely on heatmaps and C-suite opinions, Wynter aims to change how marketers write copy based on the feedback of target audiences.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

OCTOBER 16, 2022

The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Why such a poor return?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Both Sides of the Table

AUGUST 29, 2012

They were mostly a B2B platform enabling game publishers to deliver via Internet streaming their traditional games built for game consoles. But apparently the B2C model meant that many publishers didn’t want OnLive to carry their full inventory. Or of course you could watch it live – we take questions for the audience.

Southern California 279

Southern California Detroit Los Angeles California 279

Brandanew

MARCH 24, 2016

It means that your business should have representation where your audience is active. If you’re wondering whether your B2B company need to prioritize social media, this is for you. A common myth says that social engagement is a waste of time and money for B2B companies. B2B is Moving Online. Amazing isn’t it?

Social Media 100

Social Media B2B Media Vertical 100

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. While the B2B sales process is often more complex in organizations with multiple decision-makers, if you’re selling to businesses with a sole director, playing to impulses can be an effective tactic. To secure a sale, you have to show up where your audience is looking for information.

B2B 129

B2B Email Sales Acquisition 129

Brandanew

AUGUST 22, 2015

One might think that B2C companies have a lot of room to play around in when it comes to interesting content, but we came across some B2B companies that nailed interesting to the t! Here are four B2B companies that could inspire your next content strategy, without boredom settling in even for a minute: 1.

B2B 100

B2B B2C Social Media Video 100

The Startup Magazine

JANUARY 22, 2024

These experts specialize in crafting and conveying your business’s narrative to the right audience in the most effective manner. Through their extensive networks and relationships with media outlets, they can ensure your story reaches a wider, yet targeted, audience. At its core, public relations is about storytelling.

PR 111

PR Public Relations Reputation B2C 111

YoungUpstarts

OCTOBER 27, 2020

As its name implies, engagement marketing, also called experiential or event marketing, uses well-thought, resourceful methods to engage with targeted audiences. Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

ReadWriteStart

APRIL 26, 2021

Target audience analysis. Well, before stepping into a business , it is important to know your audience. Hence, a proper target audience analysis is a must. In order to find out your target audience, you must analyze their demographics. based on these details, you can focus on sorting out your audience.

Demand 78

Demand Indonesia Revenue Audience 78

Duct Tape Marketing

APRIL 13, 2017

The only thing that they require is a strategic move, which includes the right timing, right targeting, right budget and the right content to connect with the audience and work for big numbers (shares, likes, followers, comments). More importantly, the page like advertising demands a targeted audience, not the cheapest likes.

Social Media 70

Social Media Media Marketing Lead Generation 70

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

DECEMBER 2, 2020

Most of your audience arrives on your site aware of what they need to fix. The first two are more familiar to B2B marketers; the last one often applies to B2C. The same applies to instructions that rely on opaque, catch-all terms: “Segment your audience based on key factors.” All correct, all useless. Exceptions abound.).

Analytics 161

Analytics Acquisition Channel B2C 161

Up and Running

AUGUST 7, 2019

Ecommerce businesses of all sizes must find a way to demonstrate and provide value to the shopping audience. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. Your audience is on their phone more than ever, so your site needs to be ready. Be mobile-friendly.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

ConversionXL

MAY 1, 2019

That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. If your target audience doesn’t like the way you present information, they won’t learn from it—not because they can’t but because they’d rather not. Education helps, but we make emotional decisions more than we care to admit.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Up and Running

OCTOBER 29, 2014

Educating Your Audience. If you’re a B2B company, take advantage of leftover funds from over-budgeted campaigns and projects. If you’re a B2C company, advertise to customers who have caught shopping fever and are excited to spend their Christmas bonus on new, fun things. – Firas Kittaneh, Amerisleep.

Founder 124

Founder B2C Cofounder B2B 124

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Collaborate with reputed content creators: They only way to reach your audience is to focus on content. Your audience will trust someone who is an expert in the field.

Social Media 100

Social Media Marketing SEO B2B 100

Women Entrepreneurs Can

APRIL 5, 2019

In case you are wondering, this is huge, and B2B marketers are investing 20-30% of their budgets on event marketing each year. To garner the most interest, live events should be focused and tailored to specific niche of your audience. Small B2B or B2C conferences. Otherwise, followers might not understand the purpose.

Small Business 40

Small Business Marketing Social Media Hosting 40

VC Cafe

MAY 4, 2021

With an already existing user base, it’s easier for incumbents to roll out new features to a ready-made audience. Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways). A few already launched but several others are in development. Telegram launched Voice Chat 2.0

Audio 140

Audio Software Review Open Source Social Network 140

VC Cafe

MARCH 22, 2021

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . Talking to your target audience gets you to that point. Part time CMO for B2B and B2C startups. Among other tips I share , below is my favourite exercise.

Israel 145

Israel B2C Marketing Stealth 145

Duct Tape Marketing

FEBRUARY 2, 2023

Questions I ask Mark Schaefer: [2:03] What’s the difference between community and audience/customers? [3:45] Um, first off, I want to get a definition what's, I mean, what's the difference between community and like audience or even customers? It's an audience and that's fine. I look, I owe a lot to my audience.

Community 93

Community Marketing Audience Networking 93

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Jessica Collier, Director of Optimization at ion interactive, states there are five key ways to segment visitors on the landing page: Segmentation by Audience. Segmentation by Audience.

Campaign 111

Campaign Email Clickthrough Sales 111

Mike Michalowicz

AUGUST 3, 2015

He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services. Look at what services are in demand and pick a specific target audience. Look at what services are in demand and pick a specific target audience.

Iceland 60

Iceland CPA Europe B2C 60