Remove Audience Remove B2B Remove Caching Remove Revenue
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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

Or you may send out sales emails to increase revenue. After you’ve established your goals, you can dive into audience research. Step 2: Understand what matters to your audience—and how they talk about it. Social media also offers a cache of market research data. Step 1: Define your goals for email. Emotion sells.

Email 133
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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. via Revenue Champions].

B2B 103
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Website Credibility: A 39-Point Checklist

ConversionXL

Your website is often the first point of contact for customers, responsible for first impressions and, of course, revenue. Many companies (not just B2B) don’t reveal their prices, and make people get in touch instead. Get someone your audience knows and trusts to “approve your message.” Use caching or a CDN.

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Demand Generation: Turning Tactics into Strategy

ConversionXL

generates the demand) for the target audience. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Second, “lead” generation. They hit their goals.

Demand 132
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39 Factors: Website Credibility Checklist

ConversionXL

Your website is often the first point of contact for the customers, responsible for first impressions and of course sources of revenue. Many companies (and not just B2B) don’t reveal their prices, and make people get in touch instead. Use caching or a CDN. a brand we’ve heard of is more credible, unknown brand less).

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9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)

ConversionXL

Use a caching plugin for WordPress websites or install one at the hosting level; W3 Total Cache works for both. Given the diversity of audience your home page gets, the desire to give them plenty of “what if” options is natural. Adding all of their products to the homepage hurt revenue by nearly 48%. people and places).

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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. I spoke to Ryan Robinson , an entrepreneur and marketing consultant who has grown his audience to 400,000 monthly readers. Here’s the type of content you should be creating for this audience.

eCommerce 131