Audience B2B Campaign Phoenix 
Duct Tape Marketing
MARCH 5, 2019
He’s also the author, or I guess I should say co-author because he’s got a group that he wrote this book with, called Customer Journey: Your Audience Will Take This Journey With or Without You, Are You Prepared ? He lived in Nashville at the time, I lived in Phoenix. It could be B2B, it could be whatever. Great book.
ConversionXL
MARCH 21, 2017
That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.
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