Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

Up and Running

JANUARY 18, 2021

These tools have helped companies increase their general eCommerce capabilities and capture more interest from a captive audience. That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Other social channels also made inroads as 2020 ended.

eCommerce 150

eCommerce B2B Forecast Demand 150

YoungUpstarts

DECEMBER 21, 2018

While it isn’t necessary to join every single platform, you should make sure that the ones you do choose are right for your business and for your audience. To hone your strategy, think about where the topics that appeal to your audience intersect with the issues that your small business stands for. Know Your Audience.

Social Media 159

Social Media Small Business Media Software Review 159

Duct Tape Marketing

DECEMBER 15, 2022

The Proven Framework For Building A Thriving Community written by John Jantsch read more at Duct Tape Marketing. Liz is a c ommunity design strategist, a community enablement architect, and the Creator of Return on Emotion. 15:20] What elements ignite a community when you’re trying to get started? [16:06] Like this show?

Community 98

Community Framework Advisory Board Viral 98

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. Bonus points if you can create a community that brings them together. Why this audience? Lead with a statement that your audience ultimately agrees with.

PR 120

PR B2B Lean Audience 120

Occam's Razor

FEBRUARY 3, 2014

So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. I''m ignoring the many small companies that have done well on YouTube, building businesses and audiences from scratch. Audiences, Relationships, and You(Tube). Because of YouTube.

Analytics 151

Analytics Marketing Audience Channel 151

VC Cafe

MARCH 1, 2024

Social Hybrid AI x human communities – messaging & social apps where bots are treated as equal citizens. AI characters are already hosting interactive streams and shows in which they respond to audience questions, comments, or votes in real-time.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. What is the dark funnel?

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution).

Audience 122

Audience Technical Review Social Media Campaign 122

Hearpreneur

DECEMBER 10, 2023

Let me put it like this – in 2024, my focus will be on building a community, a shared space where ideas flow, inspiration blooms, and each natural stone becomes a chapter in a homeowner's narrative. Over the years, I’ve learned that there’s pretty much nothing that resonates with audiences as much as personalized narratives do.

Technical Review 149

Technical Review Entrepreneur Artificial Inteligence Affiliate 149

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Invest in relationships so when the time comes, your audience will instinctively choose your solution to fill their need. Studies show that only 5% of B2B customers are ready to buy.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

MAY 8, 2019

This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. I spoke to Ryan Robinson , an entrepreneur and marketing consultant who has grown his audience to 400,000 monthly readers. Here’s the type of content you should be creating for this audience.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

JANUARY 18, 2022

Their predominantly male audience has a problem: fitting a full wallet into their back pocket. Product marketing tells Bellroy that discomfort while sitting is a (literal) pain point for their male audience. It defines what you want to communicate to your audience and in what form. Image Source. Image source.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

MAY 27, 2022

The information needed to make decisions is all around them: in their communities, at events, and at the end of a Google search. Which sources drive the most traffic to your website from your target audience? B2B demand generation focuses on ROI. Get in front of as many audiences as you can. The impact of this?

Demand 115

Demand Affiliate Audience Leadership 115

VC Cafe

MAY 4, 2021

Clubhouse was the trailblazer, but it sparked a huge interest in the category from established social networks, new startups and even the open source community. With an already existing user base, it’s easier for incumbents to roll out new features to a ready-made audience. Telegram launched Voice Chat 2.0

Audio 139

Audio Software Review Open Source Social Network 139

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. People have always gathered to talk about business, life and community events. Many communities now have online forums/bulletin boards that offer varying levels of paid memberships. Get Out of The Store. Social media isn’t new.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

MAY 1, 2019

But the educational community interpreted the findings as fixed categories, even after Fleming published a follow-up paper to refute its use as a diagnostic tool. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Is it your spouse? An elderly grandmother? A stranger? Image source ).

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. One-­to-­many” resellers already hold a significant audience. One-­to-­many” resellers already hold a significant audience. In the startup community, it’s all about the network you’ve built.

Belarus 137

Belarus Viral Channel Startup 137

ConversionXL

OCTOBER 16, 2022

The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Why such a poor return?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. He advises creating valuable, audience-centric content to attract and convert listeners into potential leads, stressing consistency and authenticity. This is John Jantsch.

Lead Generation 91

Lead Generation Networking PR B2B 91

Up and Running

JULY 7, 2021

The extra motif, theme, concept – something that will emotionally connect to your audience. Identify your target audience. Thus, you must find your target audience. Boden is another example of a brand that built its business around a target audience. That is where the slogan comes into play.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics. So Sam, welcome to the show.

Search 44

Search SEO ChatGPT Technical Review 44

Hearpreneur

JANUARY 26, 2022

Many B2B buyers now prefer digital meetings, digital conference calls, and negotiations. B2B enterprises would have to use various digital technologies like workflow management software to attain these goals. Going digital is one of the strategic ways businesses can increase brand awareness and build their audience.

Software Review 127

Software Review Technical Review Entrepreneur Artificial Inteligence 127

ConversionXL

NOVEMBER 22, 2022

Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Consistently generating a high level of social traffic indicates an engaged and loyal community. Look at which platforms drive the most traffic to understand your core communities. Where to track bounce rate 5. submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105

Brandanew

APRIL 22, 2016

They provide additional scale and audience extension to a piece of content that you’ve spent time crafting to perfection. They function very similar to an Ad Network but with the main purpose of helping publishers and content owners get their posts in front of audiences on well-known websites. Gemini is the self-service platform Yahoo!

Advertising 100

Advertising Distribution Marketing New York City 100

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B buyers are ready to buy. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience. Where marketing teams rely on heatmaps and C-suite opinions, Wynter aims to change how marketers write copy based on the feedback of target audiences.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Duct Tape Marketing

DECEMBER 7, 2022

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. That's true in like the B2B space. I could tell my audience that it's a sustainable product. Key Takeaway: You say your company is amazing.

Marketing 95

Marketing Audience B2B Framework 95

Hearpreneur

MARCH 15, 2019

I originally provided pro-bono public relations services to artists and non-profits due to my love for the community and the arts. I wanted to make the community and the world aware of the talent, businesses and resources that thrive within my city. 12- Solve a problem in international B2B payments. Photo Credit: Sandeep Todi.

Entrepreneur 117

Entrepreneur Technical Review Software Review Atlanta 117

Eric Friedman

JANUARY 3, 2020

The first cross platform audience wars will start with interoperability being at the center. The best game will get the biggest audience, and all the time/energy/attention of getting “stuff” in a game can be transferred over. 10/ Community is a moat. Nobody will know they are using crypto under the hood, or care.

Technical Review 79

Technical Review Software Review Vertical IPO 79

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. You can use content through your Blog to engage with different type of audiences. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Use this space to show your customers they are a valued part of your community. . via B2B Marketing Alliance ]. Acknowledging birthdays: Image source. Or asking for feedback: Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

FEBRUARY 27, 2019

Ian McAllister of Amazon offers greater detail on the process: The target audience for the press release is the new/updated product’s customers, which can be retail customers or internal users of a tool or technology. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. And, we can do so much for them!

Metrics 143

Metrics Acquisition eCommerce Analytics 143

ConversionXL

MAY 27, 2022

For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience. In his CXL B2B demand generation course , ProductLed’s Ramli John recommends answering the following questions to get a clear idea of which approach makes sense: 1. The latter, more social.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.

Retention 113

Retention Marketing Acquisition Channel 113

Hearpreneur

OCTOBER 10, 2018

Back in the days of straight advertising, it was important to have a name that explained what your company specialised in so the audience would be drawn to it. My company is named MARQETED and is a marketing consulting and services company for small businesses in the B2B sector. Thanks to Paul Szyarto, Datapella ! #11-

Naming 120

Naming Entrepreneur LLC Macedonia 120