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Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. He advises creating valuable, audience-centric content to attract and convert listeners into potential leads, stressing consistency and authenticity. This is John Jantsch.
So what does your audience actually care about? And then what is the relative competitive set, right? I mean, it's like, yeah, they get it if they're doing that thing, right, , you know, they're probably gonna do the other stuff, right, too, maybe. That's probably not a likely audience for you. Okay, yeah. (16:29):
But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. We are a B2B or business to business company. Right, right, right. They have a certain budget in mind.
But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. Company like ours, signposts, we are a B2B or business to business company. Right, right, right.
Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. This is predicting this conversation, right?
3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] To first say something to kick off a conversation, right. In these closed communities, one can be starting off a conversation at any time.
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