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MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. Some e-commerce websites might decide against offering social login if their target audience is aged 55 or older – these users are much less likely to have social accounts. Go where you audience is.”
Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. You still need to provide the products and services your target audience wants.
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