The Startup Magazine

JUNE 20, 2024

When it comes to B2B startups, effective marketing can make or break a company’s early growth trajectory. Here are a few more compelling reasons why a fractional CMO can be a game-changer for your B2B startup. Why do B2B companies struggle with marketing? Why are CMOs paid so much salary?

B2B 148

B2B Hiring Salary Early Stage 148

ConversionXL

NOVEMBER 24, 2021

Achieving this growth starts with identifying and connecting with your audience of superfans. Find your audience of superfans. This network isn’t mutually exclusive with building an audience of customers. This network isn’t mutually exclusive with building an audience of customers. Image source.

Reputation 134

Reputation Audience Management Social Media 134

YoungUpstarts

APRIL 5, 2018

Good B2B Content Marketing is not new in the world of marketing, especially with the emergence of more and more distribution platforms, each needing signups, and consistent postings to become a relevant source in your content strategy. Why B2B Content Marketing Needs a Team, Not Just One: Hire a Quality Team. It’s all about timing.

B2B 153

B2B Marketing Distribution Curation 153

YoungUpstarts

MAY 21, 2020

Just because an idea is relevant for you, you may discover it is a super niche market and therefore will either require a dedicated marketing and promotion channel very specific to that audience or may not live up to the ‘unicorn’ expectations you were dreaming of. How is it done? What is their size, industry and location?

Product 264

Product Cofounder Audience Product Development 264

ConversionXL

AUGUST 21, 2019

When a prospect downloads your lead magnet , their journey to paying customer has only just begun—it may never finish. Most B2B leads don’t become customers. Benchmarks for download-to-customer conversion rates are scarce. of webinar leads ever convert to customers. But Salesforce revealed that less than 0.5%

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

Both Sides of the Table

AUGUST 29, 2012

They were mostly a B2B platform enabling game publishers to deliver via Internet streaming their traditional games built for game consoles. By not forcing the publisher to go through a Gaikai portal where they tried to control customers, they engendered trust from the publishers. Hope you’re enjoying the show. or video podcast.

Southern California 279

Southern California Detroit Los Angeles California 279

VC Cafe

JULY 26, 2020

Ditch the business plan and when assumptions are proven wrong, pivot Customer Development: Build a product your customers want (vs. what you think they might need) by talking to customers and testing every aspect of the product features, pricing, etc. Single users can test enterprise software using a credit card.

Lean 214

Lean Seed Capital Startup Burn Rate 214

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Omnichannel aligns branding, messaging , and customer service across every channel.

Customer 118

Customer Marketing Channel Audience 118

Up and Running

JANUARY 18, 2021

These are based on elements that should strengthen your store and limit disruption while building better customer relationships. The economy and your customers are still changing, so let’s look at what the driving forces of change have taught us. Customers want you to get out of the way. Greater social integration.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . Customer journeys are rarely linear. Consideration.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. What was needed? What’s new? [07:37]

B2B 97

B2B Marketing B2C ChatGPT 97

ConversionXL

APRIL 1, 2019

Your knowledge, in other words, can become a curse—a barrier that keeps you from communicating what customers care about in language they understand. Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience.

Technical Review 133

Technical Review Marketing Software Review Audience 133

YoungUpstarts

JUNE 11, 2017

Whether you’re a startup looking at taking those first steps into the business world or an established company wanting to expand your customer base, marketing your business is an important step in getting your brand in front of the right people. Get social with customers and clients. Create a website. Create demonstration tools.

Database 164

Database Software Review Dividend Social Media 164

YoungUpstarts

SEPTEMBER 16, 2020

Gather customer data across various channels and devices to have a more comprehensive profile. In fact, marketing automation platforms provide you with the ability to learn about your customers on a much deeper level and improve your personalization efforts. It’s all done by gathering and analyzing customer data.

Marketing 179

Marketing SMS Campaign Channel 179

YoungUpstarts

DECEMBER 21, 2018

by Aditya Narula, head of customer success at Kabbage. While it isn’t necessary to join every single platform, you should make sure that the ones you do choose are right for your business and for your audience. Use that as a guide so what you say online is congruent with what customers read on your site.

Social Media 159

Social Media Small Business Media Software Review 159

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. Interviewing your customers can reveal the priorities they’re aware of. Why this audience? Lead with a statement that your audience ultimately agrees with.

PR 120

PR B2B Lean Audience 120

Up and Running

AUGUST 25, 2021

Eventually, your first set of products will reach a sales peak, which means you may start to notice a plateau in profits and customer engagement. Many business owners make the mistake of going head-first into new projects without considering their existing audience. Talk to your existing customers. A whopping 3.96

B2B 118

B2B Audience Software Review B2C 118

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. The full understanding of your product’s features is the first step to turning those features into valuable benefits your customers will experience after acquiring your product. Understand that B2B buyers are still humans. And nobody wants that.:

Product 127

Product Marketing B2B Technical Review 127

VC Cafe

MARCH 1, 2024

AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing. AI characters are already hosting interactive streams and shows in which they respond to audience questions, comments, or votes in real-time.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ReadWriteStart

APRIL 8, 2023

Customers will be even more comfortable with the introduction of voice commerce, another unicorn of the online shopping experience. Sustainability is the Queen In 2023, customers have become even more environmentally conscious, as recent statistics prove. Only in 2021, 72.9% Amazon has been at it for years.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

JUNE 2, 2022

Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. Sales finds aligned accounts and works with marketing to create customized journeys. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention.

Customer 98

Customer Marketing Channel Acquisition 98

YoungUpstarts

JULY 26, 2017

You are selling a software, which is constantly changing and evolving, to a specific audience, the B2B companies. 86% of Saas business consider customer acquisition as their highest growth priority. 86% of Saas business consider customer acquisition as their highest growth priority. Customer Feedback.

Web 127

Web Software Review Software Technical Review 127

ConversionXL

MAY 27, 2022

Longer customer journeys and drawn-out purchase decisions influenced by multiple touchpoints. The right idea should unite your mission with what your customers want to achieve. Which sources drive the most traffic to your website from your target audience? B2B demand generation focuses on ROI. The impact of this?

Demand 115

Demand Affiliate Audience Leadership 115

YoungUpstarts

DECEMBER 29, 2019

Fortunately, there are now a wealth of customer review sites for services based businesses, many of which are verified. A B2B research, ratings and reviews platform located in Washington, DC, they provide in-depth client reviews, data-driven content and vetted market leaders. What is your reputation as an app developer?

Technical Review 147

Technical Review Developer Hiring Software Review 147

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Getting your brand strategy right is critical to gaining and keeping customer attention. Understanding brand strategy vs. marketing strategy.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. The foundational elements of the framework are the consideration stages and the audience in each stage. That's the See stage.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

MAY 8, 2019

This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. I spoke to Ryan Robinson , an entrepreneur and marketing consultant who has grown his audience to 400,000 monthly readers. Here’s the type of content you should be creating for this audience.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Up and Running

JULY 7, 2021

Top-tier customer service, competitive pricing, and streamlined fulfillment are all just expectations at this point. It’s everything from your visual style, to your brand persona and even the way your customer service teams communicate. Without it, you’ll be entirely dependent on customers and third parties defining your business.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players. Image Source.

Marketing 110

Marketing Product Audience Equity 110

Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. One that reflects the customer expectations of 2013. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Earning time, instead of just buying it on TV.

Analytics 165

Analytics Marketing Channel Metrics 165

The Startup Magazine

SEPTEMBER 10, 2019

Social media is an amazing way to connect to your target audience, and it’s also a helpful resource for B2B communication. . Walker Sands says that “lasting SEO strategies put you at the top of search engine results, where customers are searching for resources and solutions to timely problems. SEO Strategy.

Reputation 105

Reputation Web Development Management Social Media 105

The Startup Magazine

JULY 8, 2024

These exhibitions are vital for business-to-business (B2B) companies to grow their network and showcase their offerings. Exhibits Northwest notes that local experts know the venue well, allowing them to offer customized solutions. link] A Statista study released in early 2024 revealed that event marketers in the U.S.

Portland 147

Portland Oregon Social Media Technical Review 147

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, or at least; They recognize you in a lineup of other brands. Direct response aims to generate immediate action by asking customers to do something.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. What is the dark funnel?

B2B 103

B2B Social Media Channel Audience 103