ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. However, it’s not without challenges. Nothing is being sold at this stage. Consideration.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. Offer a Free Email Course.

B2B 92

B2B Mobile Analytics Deal Flow 92

YoungUpstarts

SEPTEMBER 16, 2020

Create and send trigger emails based on customer behaviors and interactions. Whether you’re looking to develop trigger emails based on customer actions or find ways to grow a more loyal customer base — there’s an automation campaign out there for your needs. You Can Only Use it to Automate Your Email Marketing.

Marketing 179

Marketing SMS Campaign Channel 179

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Like this show?

B2B 97

B2B Marketing B2C ChatGPT 97

ConversionXL

JANUARY 28, 2019

No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). Yet, rich media email is a double-edged sword: Execute it correctly, and it adds visual delight.

Email 118

Email Media Audio Software Review 118

ConversionXL

APRIL 1, 2019

Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience. For marketers in B2B sales, the challenge increases. Critically, your audience won’t reach out to tell you they don’t understand.

Technical Review 133

Technical Review Marketing Software Review Audience 133

Up and Running

JANUARY 18, 2021

These tools have helped companies increase their general eCommerce capabilities and capture more interest from a captive audience. That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Other social channels also made inroads as 2020 ended.

eCommerce 150

eCommerce B2B Forecast Demand 150

Up and Running

AUGUST 25, 2021

If your goal is to launch a sub-brand, for instance, adding a deliverability plugin to your email marketing software, you can cross-promote and even offer your new product on your core website. Many business owners make the mistake of going head-first into new projects without considering their existing audience.

B2B 118

B2B Audience Software Review B2C 118

YoungUpstarts

JUNE 11, 2017

Traditional marketing can be a costly option especially for businesses that are breaking into the market, so looking at the range of digital tools available could help you reach a new audience with the click of a button: 1. LinkedIn is another social tool for businesses yet offers a B2B angle for networking and reaching out.

Database 164

Database Software Review Dividend Social Media 164

ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. It starts with a simple email. Why this audience?

PR 120

PR B2B Lean Audience 120

ConversionXL

MARCH 10, 2017

There’s no such thing as a perfect email subject line. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. If you’re sending emails, you should be testing your subject lines. Let’s get this one out of the way early.

Email 93

Email Campaign Mobile Audience 93

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. Offer a Free Email Course.

B2B 77

B2B Mobile Analytics Deal Flow 77

ConversionXL

OCTOBER 30, 2021

What emails did they click through? Specific marketing tactics differ depending on your offer, audiences, and touchpoints. Focus instead on providing value to audiences with the potential to become customers. To raise awareness on social media, show up where your audience is. Which marketing tactics converted them?

Customer 140

Customer Marketing Social Media CPA 140

Duct Tape Marketing

NOVEMBER 7, 2024

In this episode, we dive into the ever-evolving world of personalization in business, uncovering the game-changing role of AI in redefining how companies connect with their audiences. Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it. People even opened our emails more often after we sent that.

Customer 77

Customer Generative AI ChatGPT Cloud 77

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

MAY 27, 2022

email nurturing, retargeting) require specific channels. Which sources drive the most traffic to your website from your target audience? B2B demand generation focuses on ROI. Get in front of as many audiences as you can. Every week, I receive emails from people thanking me for a specific tactic or piece of advice.

Demand 115

Demand Affiliate Audience Leadership 115

YoungUpstarts

FEBRUARY 29, 2016

So don’t forget to guide them on what to do next in order to buy from you – whether this is filling in a form, sending an email or calling the hotline. Let’s say your company is in the B2B Software as a Service (SaaS) space. You can also share your content on social media, thereby attracting a new online audience. No traffic.

Sales 100

Sales Technical Review SEO B2B 100

ConversionXL

OCTOBER 16, 2022

Personalize the buyer journey with email marketing 5. Customer acquisition is concerned with the actions taken to nurture customers towards a purchase, like emailing a coupon or showing targeted ads (e.g., A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

OCTOBER 25, 2018

You email them. generates the demand) for the target audience. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. It’s an absurd standard.

Demand 132

Demand Vertical Campaign Channel 132

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . Email marketing. While in the past this may have been optional, it’s becoming more and more essential.

Marketing 147

Marketing SEO Advertising Social Media 147

crowdSPRING Blog

FEBRUARY 14, 2014

Flappy Bird is proof that no one knows what the audience wants | Polygon - crowdspring.co/Ntt8Or. Flappy Bird is proof that no one knows what the audience wants | Polygon - crowdspring.co/Ntt8Or. Email marketing best practices, 2014 edition - crowdspring.co/NeK0bD. How I learned to stop giving advice - crowdspring.co/1fZqSZb.

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

JANUARY 4, 2016

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. More on this as we get deeper into measurable web analytics for B2B marketing sites. Measuring the Performance of Informational Sites.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Occam's Razor

SEPTEMBER 30, 2013

of value to the audience and 3. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. For example, people signing up for your email marketing list will convert in the near future. It is absolutely a valuable audience. Only post content that is 1. incredible 2.

Analytics 156

Analytics Marketing Social Media Technical Review 156

ConversionXL

JULY 22, 2020

According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. Despite an increase in ad spend and marketing budget, customers aren’t engaging with your ads, content, and emails. Create core messages to speak to your target audience.

Sales 90

Sales Cost Marketing Audience 90

Duct Tape Marketing

JUNE 12, 2024

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

Marketing 91

Marketing B2B Distribution Audience 91

Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. He advises creating valuable, audience-centric content to attract and convert listeners into potential leads, stressing consistency and authenticity. This is John Jantsch.

Lead Generation 91

Lead Generation Networking PR B2B 91

ConversionXL

NOVEMBER 22, 2022

Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11. Monitor both to see how your audience engages with your marketing. Where to track bounce rate 5.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. A/B test landing pages and emails to see which copy, images, audio, CTAs , and buttons perform best. Course-building platform Kajabi does exactly this in an email cross-selling its podcasting feature. The first line of the email makes readers sit up and take notice: ( Source ).

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution).

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

JULY 8, 2021

Email subscribers from search traffic. If audience building is a priority, email subscribers should be an important metric. Therefore, a critical KPI might be: “number of email subscribers generated from organic traffic”. This doesn’t factor the costs of email marketing and retargeting into overall profitability.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. What is the dark funnel?

B2B 103

B2B Social Media Channel Audience 103

Duct Tape Marketing

SEPTEMBER 1, 2021

He uses laughter to help corporations capture attention, show empathy, build rapport and make a persuasive case with B2B technology audiences on topics such as the Internet of Things and mainframe computers, where the comedy writes itself. Email: Tim@timwasher.com. Email: Tim@timwasher.com. Instagram: @timwasher.

B2B 101

B2B Technical Review Networking Audience 101

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. Key Takeaway: It’s important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active.

Social Media 95

Social Media Media B2B B2C 95

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. By having contest entrants choose among several products you get them familiar with your other products and get their email address too! Create a web page with a sign up form and use email and social media to announce the call.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

OCTOBER 23, 2012

We ran a very long and thorough version against a minimal version: Results: 13% more email signups (every bit helps) and 25% more people checking out their courses. Almost 2,5x more email subscriptions just because I removed two blocks of information? Think consumer insurance products or many complex B2B offerings. Conclusion.

Clickthrough 128

Clickthrough Software Review B2B Audience 128