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AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing. Andreessen Horowitz Consumer Team Opportunities for startups I’m a big fan of the content A16Z has been publishing on generativeAI over time.
In this episode, we dive into the ever-evolving world of personalization in business, uncovering the game-changing role of AI in redefining how companies connect with their audiences. So what are the big ways that AI is really impacting the approach to personalization? David Edelman (03:46): Yeah, sure.
AI is part of that story. Marketers are just starting to use AI and wrap their heads around how it can be useful for what we're doing for SEO, and then Google is implementing ai, so generativeAI on the search results pages, and that can be scary depending on exactly how Google implements it going forward.
Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Those still are whether they were using generativeAI or not.
What triggered me to write about this is a post by afriend, who’s an experienced CTO and expert in AI. He commented on the way founders are pitching generativeAI startups: I had the chance to meet several generativeAI startups in the last few weeks. Below are a few examples that stand out.
Marketing is particularly well suited for adopting generativeAI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development. This is one of the reasons why many of the first B2B GenAI use cases were for marketing!)
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