Audience B2B Metadata 
Duct Tape Marketing
MARCH 17, 2023
How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.
Duct Tape Marketing
JUNE 12, 2024
written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.
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Duct Tape Marketing
AUGUST 17, 2022
5:43] Do things like keywords in your titles, metadata, and your URL matter anymore? [9:14] So if you understand that you are trying to help Google serve its audience, it's searchers, right. John Jantsch (05:41): Does do things like keywords in your titles and metadata and your URL to have a keyword. Dale Bertrand (03:45): Yeah.
Duct Tape Marketing
MARCH 30, 2022
5:43] Do things like keywords in your titles, metadata, and your URL matter anymore? [9:14] So if you understand that you are trying to help Google serve its audience, its searchers, right. John Jantsch (05:44): Do things like keywords in your titles and metadata and your URL to have a keyword. Dale Bertrand (03:47): Yeah.
Duct Tape Marketing
MAY 2, 2024
And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. You can ask it to write metadata for you.
YoungUpstarts
JUNE 25, 2018
It’s been well documented that LinkedIn was a bit late to the game when it comes to adopting video, but the largely B2B site has fully embraced it now. Here are three ways to use video on LinkedIn to reach your business audience: 1. This will enable LinkedIn to grab the metadata about the video from YouTube.
ConversionXL
DECEMBER 9, 2013
In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? These “micro-emotions” as Malcolm Gladwell calls them , are the metadata of human interaction. image source.
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