Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 156

Analytics Marketing Social Media Technical Review 156

Occam's Razor

FEBRUARY 3, 2014

So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. I''m ignoring the many small companies that have done well on YouTube, building businesses and audiences from scratch. Audiences, Relationships, and You(Tube). Because of YouTube.

Analytics 151

Analytics Marketing Audience Channel 151

Up and Running

JANUARY 18, 2021

These tools have helped companies increase their general eCommerce capabilities and capture more interest from a captive audience. That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Other social channels also made inroads as 2020 ended.

eCommerce 150

eCommerce B2B Forecast Demand 150

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92

Metrics Analytics Forecast Software Review 92

ConversionXL

SEPTEMBER 20, 2021

There are four key reporting areas within YouTube Analytics: Overview Reach Engagement Audience. As with most platforms, there are metrics that matter, and vanity metrics. Given that most users abandon apps within 30 days post-installation, high downloads don’t lead to high audience retention, satisfaction, or revenue.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

VC Cafe

MARCH 1, 2024

AI characters are already hosting interactive streams and shows in which they respond to audience questions, comments, or votes in real-time. A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g. and generate a post mortem.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

JULY 8, 2021

If audience building is a priority, email subscribers should be an important metric. If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause. But which of these metrics makes a real impact? Leads generated from content.

Conversion 156

Conversion CPA Metrics eCommerce 156

ConversionXL

JANUARY 4, 2016

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. More on this as we get deeper into measurable web analytics for B2B marketing sites. Measuring the Performance of Informational Sites. Absolutely.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

YoungUpstarts

FEBRUARY 29, 2016

Let’s say your company is in the B2B Software as a Service (SaaS) space. You can also share your content on social media, thereby attracting a new online audience. The most important metric should be the number of targeted website clicks an ad is sending to your website. With more than 1.5

Sales 100

Sales Technical Review SEO B2B 100

ConversionXL

OCTOBER 30, 2021

Specific marketing tactics differ depending on your offer, audiences, and touchpoints. Focus instead on providing value to audiences with the potential to become customers. To raise awareness on social media, show up where your audience is. What marketing looks like at each stage of the funnel. Generating awareness through PPC.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

MAY 27, 2022

Which sources drive the most traffic to your website from your target audience? The metrics. B2B demand generation focuses on ROI. Vanity metrics are less important. Get in front of as many audiences as you can. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Catering to your audience may mean that, initially, you can deliver only a fraction of the total information you’d like to deliver.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ReadWriteStart

APRIL 8, 2023

In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C. During this time, it is important to track all performance metrics, including conversion rates and profits, as only the key performance indicators will be able to tell you whether implementing the trend was a good or bad idea.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

SoCal CTO

NOVEMBER 10, 2009

It was also beneficial because I got some good experience with both B2B and B2C business models. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics. And how can an early stage company think about social media relative to important startup metrics (see [link] )?

Management 150

Management Product Entrepreneur Silicon Valley 150

crowdSPRING Blog

FEBRUARY 14, 2014

Say no to SaaS vanity metrics - crowdspring.co/NzqJ53. Flappy Bird is proof that no one knows what the audience wants | Polygon - crowdspring.co/Ntt8Or. Flappy Bird is proof that no one knows what the audience wants | Polygon - crowdspring.co/Ntt8Or. How I learned to stop giving advice - crowdspring.co/1fZqSZb. 1girpFe.

Social Media 94

Social Media Small Business Design Media 94

YoungUpstarts

SEPTEMBER 16, 2020

It will also help you to identify any potential issues or new opportunities to help expand your efforts and see even better metrics. . Here’s what you’ll get: Precise targeting to find the fight prospects and grow your subscriber list through subscription forms, custom audiences, and more. Here’s what you’ll get: . Oracle Eloqua.

Marketing 179

Marketing SMS Campaign Channel 179

ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Invest in relationships so when the time comes, your audience will instinctively choose your solution to fill their need. Studies show that only 5% of B2B customers are ready to buy.

Equity 94

Equity Marketing Social Media Software Review 94

YoungUpstarts

FEBRUARY 7, 2019

Make sure you’ll be able to use metrics to see how well you’re doing. A crucial factor when completing the early stages of your strategy is to carry out enough research so that you have a deep understanding of your target audience. Research the Market. Decide Which Methods to Use.

Sales 113

Sales Argentina Technical Review B2B 113

Occam's Razor

DECEMBER 8, 2017

If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. Did we reach a large audience? Perhaps some kind of B2B sales. Better than Reach and Brand Lift metrics?

Global 123

Global Metrics Artificial Inteligence Oakland 123

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution).

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

MARCH 5, 2019

Your audience of qualified computer scientists may respond positively to technical terms; a conversational tone with that same audience may undermine credibility. Base your ICP on hard data— surveys or interviews with your existing customers or target audience. Ultimately, the only metric that matters is the positive reply rate.

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

JANUARY 18, 2022

Marketing initiatives include campaigns, content, PR, and interactions with your target audience or customer. Your organization may require multiple marketing plans at once, with each aimed at reaching different personas within your audience or working in service of different products and services. The brand strategy has some roots.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

OCTOBER 25, 2018

generates the demand) for the target audience. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Second, “lead” generation. They hit their goals.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. What is the dark funnel?

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

OCTOBER 16, 2022

The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. They got an ROI of $2 on every $1 spent.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

View from Seed

MARCH 24, 2021

In this comprehensive template and guide we break down each of the nine core sections in the deck: intro , team , what do you do , is it working , why does it matter (market) , can you be the best in the world (product, growth, financial metrics) , where are you going , what do you want (the ask) , and appendix. ” (Lee Hower).

Seed Stage 177

Seed Stage Hiring IPO Analytics 177

Up and Running

OCTOBER 21, 2014

While our data does apply to a US audience, the reasons for starting a business really aren’t going to be that different, whether you’re in Canada or South Africa. What exactly are you doing, who is your target audience, who are key partners or employees, how much money do you require to get started? Duct Tape Marketing.

Elevator Pitch 166

Elevator Pitch Software Review SBA Angel Investor 166

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Collaborate with reputed content creators: They only way to reach your audience is to focus on content. Your audience will trust someone who is an expert in the field.

Social Media 100

Social Media Marketing SEO B2B 100

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. He's also the author of a book we're going to talk about today.

B2B 74

B2B Marketing B2C Social Media 74

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. But that alone is too general, so it’s important to get specific by setting clear metric objectives. How to develop an email marketing strategy.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) They won’t magically show up at your doorstep and sign a $100K cheque. Direct Mail.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

SEPTEMBER 16, 2020

The ad that performed the best on average , especially for quantitative metrics, delivers your typically inoffensive McDonald’s spot—the safety scissors of the ad world. your target audience ) but aren’t customers yet (so they’re unbiased). For specific B2B folks (targeting by title + industry), LinkedIn is a good bet.

Campaign 116

Campaign B2B Software Review Differentiation 116

ConversionXL

MARCH 28, 2014

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. ” The visitor/view metric is one you should only be competing against yourself on.

Video 122

Video Software Review Cofounder Metrics 122

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing. Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71