Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT.

B2B 97

B2B Marketing B2C ChatGPT 97

Duct Tape Marketing

FEBRUARY 2, 2022

How To Create A Brand Name For Your Company written by John Jantsch read more at Duct Tape Marketing. He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. 5:20] Are there attributes from a general perspective that your brand name should have? [6:55]

Naming 90

Naming Kansas City Kansas Technical Review 90

ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video.

Video 129

Video B2B Technical Review Campaign 129

YoungUpstarts

JUNE 11, 2017

Traditional marketing can be a costly option especially for businesses that are breaking into the market, so looking at the range of digital tools available could help you reach a new audience with the click of a button: 1. LinkedIn is another social tool for businesses yet offers a B2B angle for networking and reaching out.

Database 164

Database Software Review Dividend Social Media 164

Austin Startup

MARCH 31, 2020

While the concept of search engine optimization (SEO) may seem complex and daunting for many B2B startups and medium-sized organizations, there are several key SEO tactics that organizations can take right now to improve their search rankings. Continue reading to learn some actionable SEO tactics for B2B startups.

B2B 62

B2B SEO HTML Startup 62

ConversionXL

NOVEMBER 5, 2020

Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. Why this audience? Image source ). Complication.

PR 120

PR B2B Lean Audience 120

Up and Running

JULY 7, 2021

Create a brand name. The first thing you should choose is your brand name. It could be relevant to the eCommerce business itself like the way Woocommerce and Shopify iterated on online shopping terms for their brand names. Whichever name you choose, just make sure to follow the SSS rule. Keep your brand name short.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Sender name. Sender Name: Another important aspect to test in your email campaigns is the sender name. Segmentation by Audience. These include: Subject line. Day of the week to send.

Campaign 111

Campaign Email Clickthrough Sales 111

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution).

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. Lead intelligence: Find out names and email IDs of target prospects. The two aren’t disconnected, though.

B2B 48

B2B Sales Technical Review Software Review 48

Occam's Razor

FEBRUARY 3, 2014

So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. I''m ignoring the many small companies that have done well on YouTube, building businesses and audiences from scratch. Audiences, Relationships, and You(Tube). Because of YouTube.

Analytics 151

Analytics Marketing Audience Channel 151

Duct Tape Marketing

APRIL 13, 2017

The only thing that they require is a strategic move, which includes the right timing, right targeting, right budget and the right content to connect with the audience and work for big numbers (shares, likes, followers, comments). More importantly, the page like advertising demands a targeted audience, not the cheapest likes.

Social Media 73

Social Media Media Marketing Lead Generation 73

Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. He explains the nuances of LinkedIn’s advertising tools, the importance of targeting the right audience, and how to create compelling ad content that resonates with professionals.

B2B 91

B2B Campaign Audience Advertising 91

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Memberstack’s B2B audience are familiar with YCombinator. Notice how Zendesk serves two target audiences, service and sales teams, while maintaining an uncluttered aesthetic.

Audience 156

Audience Video Software Review Conversion 156

crowdSPRING Blog

FEBRUARY 14, 2014

Flappy Bird is proof that no one knows what the audience wants | Polygon - crowdspring.co/Ntt8Or. Brands can’t rely on logos/name alone - crowdspring.co/1crfrF1. Flappy Bird is proof that no one knows what the audience wants | Polygon - crowdspring.co/Ntt8Or. How I learned to stop giving advice - crowdspring.co/1fZqSZb.

Social Media 94

Social Media Small Business Design Media 94

Startup Lessons Learned

MAY 9, 2012

It took the idea of Customer Development and made it accessible to a whole new audience. Maybe you’ll be hunting on a reef with a spear gun for 20lb groupers (B2B sales at a conference)? If you pre-order The Lean Entrepreneur from them, they'll list your name as a co-creator in the book and share material with you as they write.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Get a Twitter account in your business name. Get Out of The Store.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

MAY 8, 2019

This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. I spoke to Ryan Robinson , an entrepreneur and marketing consultant who has grown his audience to 400,000 monthly readers. Here’s the type of content you should be creating for this audience.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

SEPTEMBER 20, 2021

There are four key reporting areas within YouTube Analytics: Overview Reach Engagement Audience. Given that most users abandon apps within 30 days post-installation, high downloads don’t lead to high audience retention, satisfaction, or revenue. As with most platforms, there are metrics that matter, and vanity metrics.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

OCTOBER 25, 2018

generates the demand) for the target audience. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Second, “lead” generation. They hit their goals.

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

JUNE 12, 2024

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

Marketing 91

Marketing B2B Distribution Audience 91

Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. He advises creating valuable, audience-centric content to attract and convert listeners into potential leads, stressing consistency and authenticity. This is John Jantsch.

Lead Generation 91

Lead Generation Networking PR B2B 91

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Their predominantly male audience has a problem: fitting a full wallet into their back pocket. It defines what you want to communicate to your audience and in what form. Image Source. Image source.

Marketing 110

Marketing Product Audience Equity 110

Occam's Razor

JULY 22, 2013

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 164

Framework Marketing Metrics Audience 164

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] B2B is actually one of the most popular areas of people starting community right now. Are B2B communities B2C? 12:41] Are there upsell opportunities in communities?

Community 100

Community B2B B2C Technical Review 100

ConversionXL

MARCH 5, 2019

But isn’t cold email just another name for spam? Your audience of qualified computer scientists may respond positively to technical terms; a conversational tone with that same audience may undermine credibility. Base your ICP on hard data— surveys or interviews with your existing customers or target audience.

Email 130

Email Campaign Reputation San Diego 130

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. Key Takeaway: It’s important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active.

Social Media 95

Social Media Media B2B B2C 95

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. If emails aren’t hitting the mark with a particular audience, collectively brainstorm new ways to reach and engage customers. But don’t rely on numbers alone.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

APRIL 3, 2018

Map out each lifecycle stage and variations, and name each. it will never be as easy or affordable to build Messenger audience for your brand as it is right now. Is my audience all the same? Test your target audience (both existing and target). Renee Thompson – How to Win at B2B Optimization.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

JUNE 2, 2022

GumGum now also lists similar clients, including Vodafone and Sprint, a sign of how one big-name client can attract others. According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. Competitive environment.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Brandanew

APRIL 22, 2016

They provide additional scale and audience extension to a piece of content that you’ve spent time crafting to perfection. They function very similar to an Ad Network but with the main purpose of helping publishers and content owners get their posts in front of audiences on well-known websites. Revcontent. LinkedIn Ads.

Advertising 100

Advertising Distribution Marketing New York City 100

crowdSPRING Blog

JANUARY 28, 2019

“Noobpreneur” is Widjaya’s name for “newbie entrepreneurs” – a special subset of entrepreneurs who are always in a growth mindset. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. And, they write with that audience in mind.

Small Business 106

Small Business Marketing Social Media SEO 106

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. Displaying a logo or case study from a big-name client conveys authority and credibility, reducing the risk for customers on the fence. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. Bundling related items.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) They won’t magically show up at your doorstep and sign a $100K cheque.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

FEBRUARY 3, 2022

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Airbnb learned its audience used Craigslist to list and search for accommodation. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 22, 2022

Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Monitor both to see how your audience engages with your marketing. Engagement rate: Learn which content resonates with your audience. It tracks how actively involved with your content your audience is. submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105