9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)
ConversionXL
APRIL 14, 2016
Given the diversity of audience your home page gets, the desire to give them plenty of “what if” options is natural. Be especially ruthless with products and product images: prioritize relevant visuals (namely, high-quality product images) over stuff that’s just “pretty” (e.g. Clarity means never assuming your audience know anything.
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