Duct Tape Marketing

MAY 2, 2024

You could choose our system to move from vendor to trusted advisor, attract only ideal clients, and confidently present your strategies to build monthly recurring revenue. And that looks different for a B2C journey versus a B2B journey. So what we're seeing working for our clients is starting with video.

SEO 71

SEO Search Generative AI Engineer 71

YoungUpstarts

OCTOBER 27, 2020

As its name implies, engagement marketing, also called experiential or event marketing, uses well-thought, resourceful methods to engage with targeted audiences. The interactions created may present numerous opportunities to various companies, both large and small. However, various companies may prefer B2C engagements to B2B.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers. Collectively this allows me to generate enough awareness to keep myself top of mind for my target audience. not via a tool like Hootsuite), especially when posting native video.

Social Media 60

Social Media Technical Review Media Private Equity 60

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. But Salesforce revealed that less than 0.5% Or at all.

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

MAY 27, 2022

hoping to scoop up that small percentage of your audience who is ready to buy. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Once you’ve created your list of potential themes, test them in front of your audience.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

JUNE 16, 2020

Last year, I gave a presentation on how we generated 40% year-over-year organic revenue growth by focusing on out executing the competition, not outsmarting them. While my presentation focused on the in-house side of enterprise SEO, I’ve also experienced (and written about ) getting things done—or trying to get things done—at an agency.

SEO 121

SEO Technical Review Software Review XML 121

YoungUpstarts

SEPTEMBER 27, 2019

Interruptions from annoying pop-ups and boring presentations. Reduce the file size of your videos and images. You need to have great content that will engage your audience and convince them to take action. However, don’t always use content to bombard your audience with information about your company or properties.

B2C 147

B2C Flash B2B Lead Generation 147

Hearpreneur

MARCH 15, 2019

I realized that working from home would provide the flexibility that I needed to be present for my family. With an SOS button that gives both GPS location AND streaming video and audio (allowing the police to put a face to a crime if one does occur), it is a game changer in the world of personal safety. Photo Credit: Sandeep Todi.

Entrepreneur 117

Entrepreneur Technical Review Software Review Atlanta 117

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads. Define your target audience. Identify their biggest pain points.

Product 97

Product Audience Social Media Sales 97

ConversionXL

NOVEMBER 27, 2019

“People judged information presented in documents ostensibly produced by the Department of State and the National Security Council as being of relatively higher quality when those documents were secret rather than public.” Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

“People judged information presented in documents ostensibly produced by the Department of State and the National Security Council as being of relatively higher quality when those documents were secret rather than public.” Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment.

Customer 101

Customer Differentiation West Virginia Campaign 101

YoungUpstarts

MARCH 18, 2013

Social media presents a range of possibilities for growth for small businesses — for some, it’s a necessity. Twitter is a great way to reach your target audience with pithy, fun, short messages; writing the message in the correct brand voice is key , as it is an extension of your brand. by Marcela De Vivo.

Social Media 269

Social Media Small Business Media Marketing 269

The Next Web

DECEMBER 30, 2012

We believe that mobile devices provide a unique opportunity to create an experience that is deeply personal and will resonate with a whole new audience.”. In other words, advertisers pay to present special offers to our customers. In other words, advertisers pay to present special offers to our customers.

Business Model 133

Business Model Technical Review Advertising B2C 133

Duct Tape Marketing

FEBRUARY 27, 2020

Video, email, audio, even sales copy that is meant to sell. In the time that you’ve had your company, how do you feel like it’s … How has the role of content changed in your view? ” Are there forms of content that you would say today people need to be doing more of, like audio or video for example?

Audio 59

Audio Boston Video HTML 59

Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. He explains the nuances of LinkedIn’s advertising tools, the importance of targeting the right audience, and how to create compelling ad content that resonates with professionals.

B2B 69

B2B Campaign Audience Advertising 69

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. What is the dark funnel?

B2B 103

B2B Social Media Channel Audience 103

Duct Tape Marketing

AUGUST 11, 2014

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Once you get good at that you can turn a series of relevant posts into other forms of content such as videos and eBooks.

Lead Generation 74

Lead Generation B2B Syndicate Syndication 74

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. The power of using technology to bring business owners together and harnessing human connectivity by geography presents the answer to years of inefficiency. Matching Algorithms. How do you create an infinite loop?

Social Media 185

Social Media B2B North America Media 185

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Think about surveys, heatmaps, A/B testing, and remote user feedback (users test your website at home and then send back feedback in the form of videos, screenshots, or a simple email). trillion in 2014.

SEO 80

SEO eCommerce Software Review Analytics 80

The Next Web

FEBRUARY 18, 2014

Email presents an opportunity to get your content seen by an audience that chose to subscribe to your messaging, which is one of the best circumstances to be in as a marketer. Share links to this content on the social channels with the most relevant audiences for your content. . Use paid advertising to boost content.

Social Media 148

Social Media Email Media Channel 148

YoungUpstarts

OCTOBER 11, 2015

Webinars are live online events that make use of video conferencing software to do presentations, lectures, workshops, demonstrations, discussions, or an instructional session. A highly informative webinar that audiences find useful is capable of convincing potential customers to buy or subscribe to a service.

Reputation 100

Reputation B2B Campaign Web 100

ConversionXL

MAY 1, 2019

How prospects discuss their options depends on the way you present information. You can sell clothes with images; you’d struggle to sell an online game without video. Their time is better spent considering the right style to present a topic and how to motivate students who may not enjoy a particular format.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Since you already “know” what is good for each of the segments you identified, you can just roll out your personalization to 100% of your audience and score a win. That’s a serious win achieved through personalization.

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

NOVEMBER 2, 2023

Peter shared the significance of looking beyond just the present numbers and understanding historical patterns and the importance of harnessing the power of data tools for any size company. Peter Caputa (21:27): And then Databox is just databox.com, just like if they see the video, they can see it on my hat here.

Metrics 75

Metrics Analytics Forecast Software Review 75

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. For example, after looking at the broader market, we saw that a service that helps marketers scale their video content was in demand. Why this audience? Image source ).

PR 120

PR B2B Lean Audience 120

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Memberstack’s B2B audience are familiar with YCombinator. This borrows from a well-known preferential bias that consumers have for the middle option when presented with a left-to-right array of choices.

Audience 156

Audience Video Software Review Conversion 156

Duct Tape Marketing

JUNE 16, 2017

In this article, I’ll outline 3 approaches to creating content and generating ideas that your audience will actually want. High-quality video content. Video content is becoming increasingly popular across all industries. It’s proven to engage with audiences and showcase your brand personality in an authentic manner.

South Africa 55

South Africa Audience Video Africa 55

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution).

Audience 122

Audience Technical Review Social Media Campaign 122

Up and Running

JULY 7, 2021

These are the go-to elements that are everpresent across your eCommerce site , ads, email signatures, and anywhere else your brand must be present. The extra motif, theme, concept – something that will emotionally connect to your audience. Identify your target audience. Thus, you must find your target audience.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

YoungUpstarts

JANUARY 11, 2017

Early in my fundraising days, I talked to firms that invested at the edges of consumer payments, which are very different than B2B payments. My success was much higher with people who really understood the market dynamics and the opportunity in B2B payments. At that point, I knew I was in the wrong room, with the wrong people.

Cofounder 100

Cofounder B2B Early Stage Venture Capital 100

ConversionXL

OCTOBER 9, 2019

Video marketing is booming. Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). Other recent reports claim a 17% leap in video content usage in 2018, with the average person watching more than 90 minutes of online video every day.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Duct Tape Marketing

APRIL 20, 2017

Many owners, especially in B2B businesses feel their target customers aren’t using social media to learn about products and solutions; this could not be further from the truth. Chances are if you find it interesting, your target audience will too. My Clients Don’t Watch Video Content. You Can Never Have too Many Hashtags.

Social Media 56

Social Media Media Michigan Lead Generation 56

Occam's Razor

JANUARY 6, 2010

Set out the tasks, identify your audience, test happens, you watch the video and read comments, you cry, you fix things, you become rich. If I ever come to see your company, or you see me presenting publicly, then you have seen me present data about your company / industry and then proceed to say nice / not nice things.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Invest in relationships so when the time comes, your audience will instinctively choose your solution to fill their need. Studies show that only 5% of B2B customers are ready to buy.

Equity 94

Equity Marketing Social Media Software Review 94

Duct Tape Marketing

JULY 14, 2022

We turn any video into an interactive webinar that you could set on a recurring schedule or join on demand. There's no live video. How do you scale a live webinar or a presentation that, you know, works for you? It's not a video on YouTube. Like none of that happens on an automated webinar cause it's based on a video.

Technical Review 84

Technical Review Demand Cofounder Video 84

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . Content marketing is the use of content to promote your brand and build trust between you and your audience.

Marketing 147

Marketing SEO Advertising Social Media 147

crowdSPRING Blog

JULY 11, 2016

It’s estimated that 81% of all consumers look to the web before making a purchase , alongside 94% of B2B customers. That’s the million dollar question, and the answers often vary depending on the size, scope, and trajectory of your company, not to mention the makeup of your audience. Is your mobile advertising on fire?

Product 48

Product Marketing B2B Advertising 48