Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. He advises creating valuable, audience-centric content to attract and convert listeners into potential leads, stressing consistency and authenticity. This is John Jantsch.

Lead Generation 91

Lead Generation Networking PR B2B 91

ConversionXL

FEBRUARY 26, 2014

Your existing keyword set will benefit from tighter audience focusing. Your future keywords will be better informed by your knowledge of the business and the audience. Terms & Concepts We’ll Cover In This Include: Day-parting – a term borrowed from radio and television that refers to establishing a schedule to target your audience.

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Memberstack’s B2B audience are familiar with YCombinator. Notice how Zendesk serves two target audiences, service and sales teams, while maintaining an uncluttered aesthetic.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

DECEMBER 2, 2020

Most of your audience arrives on your site aware of what they need to fix. The first two are more familiar to B2B marketers; the last one often applies to B2C. The same applies to instructions that rely on opaque, catch-all terms: “Segment your audience based on key factors.” All correct, all useless. Exceptions abound.).

Analytics 161

Analytics Acquisition Channel B2C 161

Up and Running

OCTOBER 21, 2014

While our data does apply to a US audience, the reasons for starting a business really aren’t going to be that different, whether you’re in Canada or South Africa. The rest is just going to build off of this step. For B2B companies: Branding Business. Day 30: Rest. You can do it because others are doing it.

Elevator Pitch 166

Elevator Pitch Software Review SBA Angel Investor 166

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Invest in relationships so when the time comes, your audience will instinctively choose your solution to fill their need. Ask: What resonates with the target audience?

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JANUARY 18, 2022

Your brand is your reputation – that intangible thing that determines whether your customers trust you above the rest. Studies show that only 5% of B2B buyers are ready to buy. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience. Building a movement with content.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. If emails aren’t hitting the mark with a particular audience, collectively brainstorm new ways to reach and engage customers. But don’t rely on numbers alone.

Email 136

Email Customer Marketing Software Review 136

Up and Running

AUGUST 7, 2019

They’re not even seeing seven full pages, as the last one cuts off roughly 30 items earlier than the rest. Ecommerce businesses of all sizes must find a way to demonstrate and provide value to the shopping audience. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

ConversionXL

JUNE 2, 2022

According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. Inbound marketing focuses on content that brings your target audience to you , rather than you chasing them. How are you better than the rest?

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Duct Tape Marketing

DECEMBER 7, 2022

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. That's true in like the B2B space. I could tell my audience that it's a sustainable product. Key Takeaway: You say your company is amazing.

Marketing 95

Marketing Audience B2B Framework 95

Hearpreneur

JANUARY 19, 2018

We’ve had a lot of challenges and scarcity in Detroit, but scarcity breeds innovation and now we can share our lessons learned with the rest of the world. 17- Identify and reach out to our audience. Thanks to Jeanette Pierce, Detroit Experience Factory ! #5- 5- Rapid growth and expansion. Photo Credit: Lana Elie. 13- Stronger brand.

Detroit 97

Detroit Entrepreneur Technical Review Revenue 97

ConversionXL

SEPTEMBER 16, 2020

your target audience ) but aren’t customers yet (so they’re unbiased). For specific B2B folks (targeting by title + industry), LinkedIn is a good bet. We now have a list of keywords that B2B-minded people are looking for in a benefits page. Find people interested in your offer (i.e. gift cards, real money).

Campaign 116

Campaign B2B Software Review Differentiation 116

View from Seed

MARCH 24, 2021

Entrepreneurs should know their audience, and most importantly, how savvy it is about the company’s particular market segment.” For the rest of the partnership, their focus would be to quickly form an opinion about the team and probing on the areas of their hesitation.” .” (Lee Hower). ” (David Beisel).

Seed Stage 177

Seed Stage Hiring IPO Analytics 177

Hearpreneur

MAY 18, 2022

Having worked in B2B sales for years, I had experienced first-hand the need for our solution and was extremely motivated to make it happen. Hence, I decided to take my creations and promote them to the relevant audience to start my journey as an entrepreneur. Three years later, I'm proud to see RightBound leading a paradigm shift. #25-

Entrepreneur 143

Entrepreneur Technical Review Software Review Jordan 143

ConversionXL

JULY 10, 2019

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. In this post, I focus on a subset of that data—55 articles that significantly outperformed the rest of the field. The audience for this page is unique—customers and news readers concerned about the incident.

Marketing 125

Marketing Acquisition Software Review Aggregator 125

YoungUpstarts

DECEMBER 28, 2015

We pored through the rest of the report and checked in with Ryan Bonnici, marketing director at HubSpot Asia Pacific & Japan – who is an experienced digital marketing leader having held roles previously at Salesforce, ExactTarget, Microsoft and Qantas Airways – to explain some of the findings.

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

JANUARY 28, 2019

This makes GIF usage for B2B emails tricky; a larger segment of your audience likely uses Outlook. Cinemagraphs are GIFs with a twist—only one element in the background is animated, while the rest of the image is static. Either keep vital information in the first frame or use the GIF to convey non-essential information.

Email 118

Email Media Audio Software Review 118

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. However, some strategies will be more effective for B2B businesses in particular. Experiment with content and posting times.

Social Media 113

Social Media B2B Media Marketing 113

ConversionXL

JUNE 8, 2017

Since you already “know” what is good for each of the segments you identified, you can just roll out your personalization to 100% of your audience and score a win. In the rest of this article, I will share with you a basic process you can use to build upon. If you are in B2B, you’ve certainly heard of account-based marketing by now.

Programming 97

Programming Revenue Analytics Software Review 97

Rembrandt Communications

DECEMBER 6, 2018

After all, you want to get your B2B message out to as many people as possible in a short amount of time. We’ve all started to read a press release with a good headline only to nod off at the rest of the information. You also need to provide value to your audience throughout the entire document: Why will they care about your news?

PR 113

PR Audience Small Business B2B 113

ConversionXL

MARCH 10, 2017

However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. Generally, you’ll want to start by testing to variations on a small portion of your audience. Research your audience’s voice. Test your subject lines and measure the right metric.

Email 93

Email Campaign Mobile Audience 93

Occam's Razor

JANUARY 6, 2010

24% of the content covers what any visitor might want, rest is the company shouting at you (in many annoying ways). Set out the tasks, identify your audience, test happens, you watch the video and read comments, you cry, you fix things, you become rich. Use the Ad Planner to hone into the exact sites where you can find your audiences.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. For example, securing two or three companies within an industry may give you leverage with the rest of the industry. Step 3: Analyze your audience to build strong connections. ABM doesn’t stop at lead generation or new opportunities. A client may offer more than revenue.

Customer 98

Customer Marketing Channel Acquisition 98

David Teten

JANUARY 11, 2020

These vectors work for a lot of celebrities, and for some businesspeople and politicians, but I’m uncomfortable with them and it will impede my ability to do the rest of my job. But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers.

Social Media 60

Social Media Technical Review Media Private Equity 60

Rembrandt Communications

SEPTEMBER 7, 2018

After all, you want to get your B2B message out to as many people as possible in a short amount of time. We’ve all started to read a press release with a good headline only to nod off at the rest of the information. You also need to provide value to your audience throughout the entire document: Why will they care about your news?

PR 100

PR Audience Small Business B2B 100

Rembrandt Communications

DECEMBER 6, 2018

After all, you want to get your B2B message out to as many people as possible in a short amount of time. Provide Value We’ve all started to read a press release with a good headline only to nod off at the rest of the information. How can you talk about these unique insights while still providing valuable information to your audience?

PR 100

PR Audience Small Business B2B 100

Duct Tape Marketing

NOVEMBER 1, 2017

And he is going to carry the torch the rest of the way. And we’ve seen the trends, how companies today are rebooting what it even means to be build an audience first and use that as a valuable way of creating customers so that marketing itself can become a profitable part of the business. That’s great. We create four, five.

Cost 55

Cost Marketing Audience Media 55

ConversionXL

AUGUST 5, 2015

Use this if you’re marketing B2B software, agency services, etc. This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B. Most importantly, the response rate to social proof tells us something about the target audience and their persuasional triggers.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

ConversionXL

SEPTEMBER 15, 2020

Select that and the rest of the Real-Time reports will be segmented to just show traffic from your city. If the answer is no and you’re a B2B SaaS company, that might be a problem. First, here’s the “Audience Overview” with the segments applied… ( Image source ). Google has shared a great example.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

Women Entrepreneurs Can

MAY 5, 2020

Companies in the B2B sector, therefore, should not market to their audiences the same way that consumer-facing businesses do. Placing ads here can dramatically increase your chances of communicating with your B2B target audience. The post B2B Companies Need to Market to C-Suite Executives.

B2B 52

B2B Restful Marketing Advertising 52

ReadWriteStart

JULY 23, 2021

If you have a B2B company whose budget is meager and you are looking for all the possibilities to promote it on Linkedin? So think about the moment that your audience might be online, the moments that they might check LinkedIn and might engage with your content. 11 LinkedIn Posting Tips to Get Viral on LinkedIn.

Viral 216

Viral Algorithm Framework B2B 216

Duct Tape Marketing

SEPTEMBER 30, 2022

21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal.

Marketing 94

Marketing Differentiation B2C PR 94

View from Seed

SEPTEMBER 11, 2019

You can read the rest of the posts in the series by clicking here *. Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. B2B companies can often be post-product and pre-revenue for an extended period.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

ConversionXL

APRIL 14, 2016

Given the diversity of audience your home page gets, the desire to give them plenty of “what if” options is natural. Make purchase decisions easy on your audience by giving them pre-set options rather than something fully customizeable. Clarity means never assuming your audience know anything. people and places).

Conversion 48

Conversion Technical Review Audience PPC 48

Software By Rob

OCTOBER 14, 2010

Follow me Startups for the Rest of Us. I would include B2B software for small businesses. I actually don’t talk much about this market as the sales cycles are long and expensive and are very difficult markets for tiny software companies (my core audience). Check out my book Like this post? Subscribe via RSS On Twitter?

Software Review 77

Software Review Marketing Technical Review Software 77