ConversionXL

MARCH 28, 2014

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. With over 100 years of movie & video history embedded in our collective subconscious, your customer’s expectations are really high. What Is An Explainer Video? A Tutorial. image source.

Video 122

Video Software Review Cofounder Metrics 122

VC Cafe

MARCH 1, 2024

Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover. AI characters are already hosting interactive streams and shows in which they respond to audience questions, comments, or votes in real-time. For that purpose, she launched Embed , an accelerator program.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

VC Cafe

JULY 26, 2020

Well capitalised, Quibi could afford to hire the best talent, outspend the competition and launch a ‘Maximum Viable Product’ worthy of having the potential to beat Netflix, Amazon Prime Video and a number of other streaming wars competitors (NBC’s Peacock, Hulu, HBO Max, Disney+ and Youtube).

Lean 214

Lean Seed Capital Startup Burn Rate 214

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

Occam's Razor

FEBRUARY 3, 2014

One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. I don't have cat videos. (I'll

Analytics 151

Analytics Marketing Audience Channel 151

Up and Running

JANUARY 18, 2021

These tools have helped companies increase their general eCommerce capabilities and capture more interest from a captive audience. That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Other social channels also made inroads as 2020 ended.

eCommerce 150

eCommerce B2B Forecast Demand 150

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 93

B2B Marketing B2C ChatGPT 93

Austin Startup

MARCH 31, 2020

While the concept of search engine optimization (SEO) may seem complex and daunting for many B2B startups and medium-sized organizations, there are several key SEO tactics that organizations can take right now to improve their search rankings. Continue reading to learn some actionable SEO tactics for B2B startups.

B2B 62

B2B SEO HTML Startup 62

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 The video content will remain effective for another couple of years: from DIY to answering the most common questions to reviewing the products. In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

YoungUpstarts

JUNE 11, 2017

Traditional marketing can be a costly option especially for businesses that are breaking into the market, so looking at the range of digital tools available could help you reach a new audience with the click of a button: 1. LinkedIn is another social tool for businesses yet offers a B2B angle for networking and reaching out.

Database 164

Database Software Review Dividend Social Media 164

ConversionXL

APRIL 1, 2019

Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience. For marketers in B2B sales, the challenge increases. Critically, your audience won’t reach out to tell you they don’t understand.

Technical Review 133

Technical Review Marketing Software Review Audience 133

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. For example, after looking at the broader market, we saw that a service that helps marketers scale their video content was in demand. Why this audience? Image source ).

PR 120

PR B2B Lean Audience 120

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

MAY 1, 2019

You can sell clothes with images; you’d struggle to sell an online game without video. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. If your target audience doesn’t like the way you present information, they won’t learn from it—not because they can’t but because they’d rather not.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

SEPTEMBER 20, 2021

In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Ahead of both Instagram and Facebook, it has the highest ROI for video content. There are four key reporting areas within YouTube Analytics: Overview Reach Engagement Audience. YouTube generated $19.77

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

MAY 8, 2019

This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. I spoke to Ryan Robinson , an entrepreneur and marketing consultant who has grown his audience to 400,000 monthly readers. Here’s the type of content you should be creating for this audience.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . Content marketing is the use of content to promote your brand and build trust between you and your audience.

Marketing 147

Marketing SEO Advertising Social Media 147

ConversionXL

MAY 27, 2022

Which sources drive the most traffic to your website from your target audience? B2B demand generation focuses on ROI. Get in front of as many audiences as you can. Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Memberstack’s B2B audience are familiar with YCombinator. Notice how Zendesk serves two target audiences, service and sales teams, while maintaining an uncluttered aesthetic.

Audience 156

Audience Video Software Review Conversion 156

crowdSPRING Blog

FEBRUARY 14, 2014

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Online uber alles - crowdspring.co/1aRF8Ui.

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Content management, sharing and tracking: Allow teams to manage, share and track engagement on their content (documents, videos, webpages, images etc.) It starts with sales enablement.

B2B 48

B2B Sales Technical Review Software Review 48

Occam's Razor

SEPTEMBER 30, 2013

You should have a well defined strategy to create videos and how-to content (constantly updated with solutions to new pain points of customers). of value to the audience and 3. Or people who create wish-lists, sign up for product alerts, watch product videos today etc. It is absolutely a valuable audience. incredible 2.

Analytics 156

Analytics Marketing Social Media Technical Review 156

Duct Tape Marketing

APRIL 13, 2017

The only thing that they require is a strategic move, which includes the right timing, right targeting, right budget and the right content to connect with the audience and work for big numbers (shares, likes, followers, comments). More importantly, the page like advertising demands a targeted audience, not the cheapest likes.

Social Media 71

Social Media Media Marketing Lead Generation 71

ConversionXL

JANUARY 18, 2022

Their predominantly male audience has a problem: fitting a full wallet into their back pocket. Bellroy follows this with a brief animated video that uses storytelling ( scientifically linked to emotional responses ) to describe common pain points and answer the critical question, “Why do I need it?”. Image Source. Image source.

Marketing 110

Marketing Product Audience Equity 110

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. Key Takeaway: It’s important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active.

Social Media 92

Social Media Media B2B B2C 92

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution).

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. What is the dark funnel?

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

JANUARY 31, 2014

Only after you’ve picked the mood of the page do you look at things like colors, fonts, photography & video. SoundCloud’s primary audience is: Male. The top referring sites and linking sites also provide further evidence that SoundClouds core audience is hip & trendy. Step 7 – Should We Create an Explainer Video?

Analytics 134

Analytics Video Matching Conversion 134

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Not only are they solving for the do audience, they also solve for the think audience. In addition to Newest First or Ratings High to Low, you also see other lovely and helpful things like Photo Reviews First, Video Reviews First, Length Long to Short etc. Owned audiences await. Awesome, is it not?

Design 151

Design Software Review Technical Review Mobile 151

ConversionXL

OCTOBER 16, 2022

The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Why such a poor return?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Hearpreneur

JANUARY 26, 2022

Rather than sending text-based releases to media sites in the hopes of being published, brands are more likely to bring press releases in-house and generate video announcements of important company advancements. When press releases are required, interactive or video-based versions will be most effective. Photo Credit: Kevin Burke.

Software Review 124

Software Review Technical Review Entrepreneur Artificial Inteligence 124

Up and Running

JULY 7, 2021

The extra motif, theme, concept – something that will emotionally connect to your audience. Identify your target audience. Thus, you must find your target audience. Boden is another example of a brand that built its business around a target audience. That is where the slogan comes into play.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

Duct Tape Marketing

AUGUST 10, 2022

Source Many buying decisions today are based on the ability to connect with your audience. This will help your audience trust you by giving them proof. Video Video is one of the best ways to develop trust with potential buyers, especially for small businesses. Video is a key part of a website content strategy.

Mobile 97

Mobile Video Audience Design 97

VC Cafe

MAY 4, 2021

With an already existing user base, it’s easier for incumbents to roll out new features to a ready-made audience. Instagram announced last week that it will allow livestreams without the need to turn on video, essentially enabling live audio rooms. Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways).

Audio 139

Audio Software Review Open Source Social Network 139

The Startup Magazine

JULY 8, 2024

These exhibitions are vital for business-to-business (B2B) companies to grow their network and showcase their offerings. Showcase Your Work Make sure to show off high-quality images and videos of your past projects. Use targeted ads, engaging content, and event-specific hashtags to reach a wider audience and generate interest.

Portland 123

Portland Oregon Social Media Technical Review 123

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. Content is any articles, information, video, infographics or stuff people can read, watch or look at that tells them something they didn’t know already about your product or service. Get Out of The Store. Social media isn’t new.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

MARCH 5, 2019

Your audience of qualified computer scientists may respond positively to technical terms; a conversational tone with that same audience may undermine credibility. Base your ICP on hard data— surveys or interviews with your existing customers or target audience. Include a link to a custom video. Subject lines.

Email 130

Email Campaign Reputation San Diego 130