Startup Professionals Musings

JANUARY 15, 2022

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 315

Social Media Media Startup Analytics 315

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C. In 2023, customers will have high expectations, and the availability of customer support robots will only improve their shopping experience.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. The post B2B Video Marketing: A Strategy for Lead Generation appeared first on CXL.

Lead Generation 110

Lead Generation B2B Video Marketing 110

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. One-­to-­many” resellers already hold a significant audience. One-­to-­many” resellers already hold a significant audience. Well, then you’ve got to go viral. Well, then you’ve got to go viral.

Belarus 137

Belarus Viral Channel Startup 137

ConversionXL

APRIL 4, 2017

You have traffic, and I pay for placement in front of your audience. Though, increasingly, you can target with great granularity (especially on social) and set up custom audiences to create a holistic full-funnel paid strategy. In addition, display allows you to target niche audiences based on interests. Virality and Referral.

Channel 118

Channel Marketing Viral SEO 118

Duct Tape Marketing

DECEMBER 15, 2022

I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now. And I think it's coming around, I think the problem that B2B is gonna have is actually executing it. Whereas b2c, I mean m and MS has had a, has a community, right?

Community 91

Community Framework Advisory Board Viral 91

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? For young consumers today, it may be Instagram or Snapchat, while B2B offerings should take a hard look at LinkedIn and other business forums.

Marketing 240

Marketing Viral Channel Metrics 240

ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. Neither would have achieved virality had customers not received something tangible for their efforts. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

APRIL 3, 2018

it will never be as easy or affordable to build Messenger audience for your brand as it is right now. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. Is my audience all the same? What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

Hearpreneur

JULY 5, 2023

TikTok is used to create engaging and entertaining content that aligns with the brand's values and target audience. Entrepreneurs can employ popular trends, challenges, and collaborations with influencers to reach a wider audience and gain viral attention. Thanks to Martin Seeley, Mattress Next Day ! #2-

Entrepreneur 118

Entrepreneur Audience PPC Campaign 118

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

So if Photoshop were trying to appeal to the widest possible audience, they’d have tools like “Lighten&# and “Darken.&# Over time, expand your offering to appeal to a wider audience. Working the pain in B2B. Photographers know what those things are; everyone else is in the dark. Ohh more puns!

Software Review 232

Software Review Technical Review .Net Design 232

Duct Tape Marketing

MARCH 23, 2023

He is currently head of marketing for CEMEX USA and the author of three books, including his latest The Art of Messaging: 7 Principles of Remarkable Messages (Or How to Stand out in a Noisy World): a practical guide that helps marketers and entrepreneurs clarify their message and captivate their audience. That's how you pick a winner.

Framework 88

Framework Audience Audio Elevator Pitch 88

Startup Professionals Musings

APRIL 13, 2019

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 199

Social Media Media Analytics Viral 199

YoungUpstarts

MARCH 27, 2020

Then, to communicate with a broader audience, you should consider contacting your local press office. If your business appeals to a professional audience or is a B2B business, you might also consider attending trade shows to put your stamp on the market and allow other vendors to hear about your business and the products that you offer.

PPC 179

PPC Social Media Audience Advertising 179

ConversionXL

FEBRUARY 27, 2019

Ian McAllister of Amazon offers greater detail on the process: The target audience for the press release is the new/updated product’s customers, which can be retail customers or internal users of a tool or technology. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

YoungUpstarts

MARCH 20, 2014

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. Know your audience. Envision your target audience member – the business buyer you’d most like to reach.

Video 180

Video B2B Campaign Social Media 180

Occam's Razor

FEBRUARY 3, 2014

So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Audiences, Relationships, and You(Tube). When I have a choice, I now buy Prudential.

Analytics 151

Analytics Marketing Audience Channel 151

Startup Professionals Musings

MARCH 8, 2017

If your business is industrial B2B products, social media may be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 147

Social Media Media B2B Analytics 147

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. And, we can do so much for them!

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Startup Professionals Musings

APRIL 9, 2017

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 166

Social Media Media Cost Analytics 166

ReadWriteStart

FEBRUARY 20, 2013

However, depending on the product you’re offering, the freemium model can work well for business-to-business (B2B) companies, and especially well for B2VSB (business-to-very-small-business) companies. For a freemium model to work, you need to make sure your audience is extremely large, since typical conversion rates range from 3% to 10%.

B2B 60

B2B Product Small Business Administration SBA 60

Startup Professionals Musings

OCTOBER 2, 2013

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 252

Social Media Media Entrepreneur Metrics 252

YoungUpstarts

MARCH 18, 2013

Twitter is a great way to reach your target audience with pithy, fun, short messages; writing the message in the correct brand voice is key , as it is an extension of your brand. Following other businesses or prominent people in the field can help you build a network with a targeted audience.

Social Media 269

Social Media Small Business Media Marketing 269

Startup Professionals Musings

AUGUST 22, 2012

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 238

Social Media Media Cost Startup 238

Rob Go

JANUARY 12, 2015

It is hard to translate rapid end user adoption with actual business success (eg: monetizing a large audience, or moving from end-user SAAS to enterprise sales). Traction for Consumer, Team for B2B. In B2B, more of the distribution challenges for certain types of products are in the team’s control.

B2B 28

B2B Early Stage Distribution Software Review 28

View from Seed

JANUARY 13, 2015

monetizing a large audience or moving from end-user SaaS to enterprise sales). Traction for Consumer, Team for B2B. A more sophisticated answer to this question is that, broadly speaking, you want to pay up for traction over team in consumer and overpay for team with less traction in B2B. The Founder’s Perspective.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

SoCal CTO

NOVEMBER 10, 2009

It was also beneficial because I got some good experience with both B2B and B2C business models. You mention social / viral aspects at both Google Photos and United Online. They will tell you how they are going to build the greatest thing ever and so the audience will talk about it. "Build it and they will come."

Management 150

Management Product Entrepreneur Silicon Valley 150

Brandanew

SEPTEMBER 12, 2015

Or worse still, expecting every single piece to be viral. Most companies take a big hit on their brand image because the content they are making use of, is not something that is in tune with their audience. . . For a B2B brand More often than not your customers expect you to be thought leaders in your friend.

Marketing 100

Marketing Viral SEO B2B 100

Startup Professionals Musings

JUNE 18, 2011

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 232

Social Media Media Entrepreneur Analytics 232

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g.

Metrics 152

Metrics Audience Curation Algorithm 152

Brandanew

FEBRUARY 17, 2016

You must have seen those viral “what happens next will blow your mind” links. Understand the audience. Sensationalist headline news may work for entertainment seekers but they may not work the same way with a more corporate B2B audience. However, being clear does not mean giving away everything.

Viral 100

Viral B2B Audience Social Network 100

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

SEPTEMBER 30, 2022

21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal.

Marketing 87

Marketing Differentiation B2C PR 87

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. The advantage of asking a broader audience, including customers, prospects/leads, and even churned customers is that the scores show how the SMB community is talking about a given brand. How do you create an infinite loop?

Social Media 185

Social Media B2B North America Media 185

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Not only are they solving for the do audience, they also solve for the think audience. Owned audiences await. Yes these brands have YouTube channels and every once in a while they throw up a viral video and everyone oohs and aahs. Solving for short-term virality is not a sustainable strategy.

Design 151

Design Software Review Technical Review Mobile 151