Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 97

B2B Marketing B2C ChatGPT 97

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . Content marketing is the use of content to promote your brand and build trust between you and your audience.

Marketing 147

Marketing SEO Advertising Social Media 147

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

OCTOBER 30, 2021

Because of their previous actions, you engage them with a product-focused webinar that positions your company as the best choice. The conversion at this stage is them attending that webinar. Specific marketing tactics differ depending on your offer, audiences, and touchpoints. Base your strategy around ways people will find you.

Customer 140

Customer Marketing Social Media CPA 140

Up and Running

MAY 21, 2014

He is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verzion, HP, and Citrix. The webinar attendees responded so well to the topic, that I guarantee you’re going to find a lot of value in the recording.

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

JANUARY 18, 2022

Their predominantly male audience has a problem: fitting a full wallet into their back pocket. Product marketing tells Bellroy that discomfort while sitting is a (literal) pain point for their male audience. It defines what you want to communicate to your audience and in what form. Take Bellroy , a leather accessories retailer.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

MAY 27, 2022

Buyers] looked for one-to-many forums like webinars and online events to learn about the category, what other people are doing in the industry, and who the top contenders are. For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Memberstack’s B2B audience are familiar with YCombinator.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

Hearpreneur

DECEMBER 10, 2023

Over the years, I’ve learned that there’s pretty much nothing that resonates with audiences as much as personalized narratives do. We use AI to automate processes, enhance data analytics, and deliver our audience better, more personalized recommendations. Thanks to Max Maybury, Ai-Product Reviews ! #5-

Technical Review 149

Technical Review Entrepreneur Artificial Inteligence Affiliate 149

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. If emails aren’t hitting the mark with a particular audience, collectively brainstorm new ways to reach and engage customers. But don’t rely on numbers alone.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MAY 1, 2024

I have some people contact me and they want to learn more about their audience and so forth. So I look at it as a way to be relentlessly helpful to your audience. Which elements does your B2B marketing training have and what would you like it to have? So it's very different. That's very valuable.

Channel 83

Channel Audience B2B Social Media 83

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. He's also the author of a book we're going to talk about today.

B2B 74

B2B Marketing B2C Social Media 74

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B buyers are ready to buy. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience. Where marketing teams rely on heatmaps and C-suite opinions, Wynter aims to change how marketers write copy based on the feedback of target audiences.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) Custom ebooks/webinars & highly targeted ads & marketing (i.e.

IP 98

IP Marketing Technical Review Software Review 98

crowdSPRING Blog

JANUARY 28, 2019

Marketing Profs is an educational marketing website featuring articles, online courses, webinars, and tutorials. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. And, they write with that audience in mind. (This section alone includes over 700 articles!).

Small Business 106

Small Business Marketing Social Media SEO 106

Hearpreneur

DECEMBER 11, 2020

This implies we target their audience with clear messages and a storytelling approach that inserts the customer into the narrative rather than pitching the narrative to them. I am most looking forward to being more accessible to people via on-demand webinars. Photo Credit: Lucas Robinson. Thanks to Lucas Robinson, Crediful !

Entrepreneur 85

Entrepreneur Employee Demand Technical Review 85

The Startup Magazine

MARCH 24, 2024

Accelerating your B2B pipeline is about turning up its velocity so that it zips through stages and transforms prospects into paying customers briskly. This means you’d create case studies, conduct webinars, and craft product comparisons to move mid-funnel prospects closer to a decision. rank higher in search engine results.

B2B 148

B2B Forecast Entrepreneur Analytics 148

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. Step 3: Analyze your audience to build strong connections. ABM is different from inbound marketing in that your target audience hasn’t put their hand up for anything. They haven’t completed a form, joined a webinar, or requested a demo. If not, they drop out.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

APRIL 4, 2017

You have traffic, and I pay for placement in front of your audience. Though, increasingly, you can target with great granularity (especially on social) and set up custom audiences to create a holistic full-funnel paid strategy. In addition, display allows you to target niche audiences based on interests. Social and Display Ads.

Channel 118

Channel Marketing Viral SEO 118

YoungUpstarts

MAY 20, 2015

We recently started organizing webinars for our customers and prospects. While at the outset, webinars seem no different from the other forms of content and video marketing, there are some inherent advantages and challenges that we realized through the process of conducting one. by Anand Srinivasan, founder of LeadJoint.com.

Cofounder 100

Cofounder B2B Later Stage Audience 100

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. live videos, webinars, etc.); On-site and/or off-site video course.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Up and Running

NOVEMBER 30, 2020

If you are yet to start using webinars to drive sales, you are missing out on a huge opportunity to boost your revenue and grow your business. Here are some stats showing why any business owner cannot afford to ignore webinars…. 20% – 40% of those who attend your webinar will turn into qualified leads.

Product 97

Product Audience Social Media Sales 97

Duct Tape Marketing

DECEMBER 20, 2022

So they've got the breadths that, you know, I always tell people, you know, your audience is there, it, how many of them are there is up for question, but your audience is on Instagram. You're not overwhelming your audience with 10 photos in 10 separate posts. I actually love Instagram for b2b. You can put it all in one.

Marketing 99

Marketing Social Media Video Technical Review 99

Up and Running

MARCH 8, 2017

According to The Alternative Board’s (TAB) September 2014 Small Business Pulse Survey , only six percent of business owners consider themselves “very trusting” of the information they receive from B2B vendors. With that in mind, B2B vendors must take extra steps to maximize relationships with existing customers to foster positive referrals.

B2B 109

B2B Sales Sales Cycle Social Media 109

The Startup Magazine

DECEMBER 28, 2022

By now, everyone knows that B2B Lead Generation Services is the fastest-growing business model, and the best way to build a successful SaaS business is by capturing the attention of potential customers through your marketing efforts. It requires a lot of planning and hard work to reach the right audience and get their contact information.

Lead Generation 158

Lead Generation Marketing B2B Audience 158

YoungUpstarts

OCTOBER 11, 2015

You may have already heard about webinars or online meetings and their ability to help grow a business. But how exactly are webinars able to do this? How do you make use of webinars in making your business grow and succeed? Arguably, webinars can help businesses grow the best in the marketing aspect.

Reputation 100

Reputation B2B Campaign Web 100

The Startup Magazine

JULY 17, 2019

These strategies and tactics , specifically for B2B lead generation, include sending cold emails, sending old blog posts to a potential new prospect and creating an FAQ message. With that being said, if you already have a sizable audience, they likely want to engage with you on a deeper level.

Lead Generation 140

Lead Generation Audio Email Social Media 140

Women Entrepreneurs Can

APRIL 4, 2025

Use B2B SaaS Marketing Strategies That Match Your Growth Stage Heres something a lot of SaaS founders miss: not all marketing tactics make sense for every stage. In B2B, the best influencers are often hidden in plain sight. So, you have to find the voices that your audience already trusts. Less is more. Test early.

Marketing 52

Marketing B2B Startup Matching 52

The Next Web

FEBRUARY 18, 2014

Email presents an opportunity to get your content seen by an audience that chose to subscribe to your messaging, which is one of the best circumstances to be in as a marketer. Share links to this content on the social channels with the most relevant audiences for your content. . Use paid advertising to boost content.

Social Media 148

Social Media Email Media Channel 148

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

AUGUST 11, 2014

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. 3) Seminars and webinars. Just do a search on the topic and youll find little thats helpful.

Lead Generation 78

Lead Generation B2B Syndicate Syndication 78

SoCal CTO

NOVEMBER 17, 2009

Poogling events/webinar, radio show expansion and social media relationships and events. I’m more familiar with content marketing in B2B Marketing. We are also building an audience from our Poogling Internet Safety Seminars, soon to be an online Webinar/video for broader reach. Again, an interesting topic to discuss.

Southern California 170

Southern California Acquisition Cost Customer 170

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. I've got tons of webinars, everything. I love this stuff.

Artificial Inteligence 94

Artificial Inteligence ChatGPT Differentiation Technical Review 94

The Startup Magazine

OCTOBER 23, 2023

Vast and Diverse Audience Facebook boasts over 2.8 This vast and diverse audience means that virtually every niche and industry can find its target customers on Facebook. Precise Audience Targeting Facebook’s robust advertising tools allow you to target your ads with exceptional precision.

Marketing 146

Marketing Audience eCommerce Advertising 146

Brandanew

JULY 27, 2015

B2B marketers are employing 12-14 formats of content on an average. The top 3 most requested content formats by B2B buyers include: whitepapers (78%), case studies (73%) and webinars (67%). 95% B2B businesses preferred using shorted content formats for engaging their audience. source ) ( tweet it ).

B2B 100

B2B Marketing Social Media Video 100