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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C). Physical-World Ecommerce. The “Internet of Things”.

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Rustic Canyon Speaks out on GaiKai Exit, Changing Nature of VC, LA Tech & More

Both Sides of the Table

But apparently the B2C model meant that many publishers didn’t want OnLive to carry their full inventory. Or of course you could watch it live – we take questions for the audience. 23:00 Question from the audience: Do VCs have a preference for startups that choose to work with incubators? or video podcast.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Both of these brands involve their target audience. It shows the audience that their brands are accessible, interested in them, and—through customers, influencers, and thought leaders’ validation—trustworthy. Is our audience demographic using it? On Twitter , it’s laid back to suit the B2C, creative audience segment.

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How to Successfully Expand Your Business Outside of Your Core Industry

Up and Running

Many business owners make the mistake of going head-first into new projects without considering their existing audience. Your audience is not one-dimensional. Spend time engaging with your audience, and you can learn a lot about their needs. Talk to your existing customers. Consider the benefits of selling wholesale.

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7 Trends That Will Define the Future of eCommerce in 2021

Up and Running

These tools have helped companies increase their general eCommerce capabilities and capture more interest from a captive audience. That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Other social channels also made inroads as 2020 ended.

eCommerce 150
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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Jessica Collier, Director of Optimization at ion interactive, states there are five key ways to segment visitors on the landing page: Segmentation by Audience. Segmentation by Audience. Segmentation by Need.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

Specific marketing tactics differ depending on your offer, audiences, and touchpoints. Focus instead on providing value to audiences with the potential to become customers. To raise awareness on social media, show up where your audience is. What marketing looks like at each stage of the funnel. Generating awareness through PPC.

Customer 140