Remove Audience Remove B2C Remove ChatGPT
article thumbnail

Building A Strong Social Media Strategy For Business Growth

Duct Tape Marketing

Key Takeaway: It’s important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active. Pick the two or three that are gonna be most actionable, that where your audience is the most, and be great at those.

article thumbnail

How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Through narrative interviews, Jay Klaus explores how creators like Tim Urban James Clear, Tory Dunlap and Cody Sanchez are building their audiences today. And I, that's really my expertise. Right, right.

B2B 94
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Consult with Ease: Personalize Your Customer Stragtegy Using AI

Duct Tape Marketing

In this episode, we dive into the ever-evolving world of personalization in business, uncovering the game-changing role of AI in redefining how companies connect with their audiences. Edelman emphasizes the importance of creating customer experiences at scale and the competitive advantage that effective personalization has.

article thumbnail

Say Hello to My New AI Marketer: How Gen AI-Based Software Is Advancing Marketing and Sales

Ben's Blog

customer data platforms, websites, style guides), as well as second- and third-party sources like pixels, UTM codes, lookalike audiences, referrals, and more. There is also likely to be a split between B2B- and B2C-focused platforms, given the different functions to optimize (i.e., via Captions ). sales leads vs. products sold).

article thumbnail

How Employee Experience Shapes Brand Perception

Duct Tape Marketing

Tiffani Bova (02:17): Well, let me answer that with a little bit of history because I think especially with an audience that our marketers right, have been doing this for a long time. In a recent episode, JJ and April chat with StoryBrand certified guides and agency owners about how to use ChatGPT for marketing purposes.