Mike Michalowicz

OCTOBER 31, 2014

Whether it’s B2B or B2C the goose that lays the golden egg is the website that consistently produces quality content, written, audio or visual. The reason that blogs play into the natural purchasing behavior of prospects is their mind-blowing ability to engage their audience: First they have a thought. Next they consider options.

Marketing 90

Marketing Social Media B2C Audio 90

Duct Tape Marketing

NOVEMBER 23, 2016

As evidenced by the CMI study, many small business owners and marketing practitioners are laser-focused on new lead generation through content creation, digital marketing, conversion rate optimization and the like. Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead. Drop him a note here.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Duct Tape Marketing

AUGUST 1, 2024

He explains the nuances of LinkedIn’s advertising tools, the importance of targeting the right audience, and how to create compelling ad content that resonates with professionals. He states clear messaging, strong visuals, and robust targeting options are essential for driving engagement and conversions. They're still in research mode.

B2B 69

B2B Campaign Audience Advertising 69

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Instead, they tailor their Pinterest content for the platform’s audience: “5 Tips To Make Money From Home”; “Can You Really Make Money On The Side With ABC Service?”; “7 Saving Tips Stay-At-Home Moms Should Know!”.

Marketing 114

Marketing Viral Campaign Search 114

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. This is going to show you the dependency on several critical variables: Cost per lead Conversion rates at each stage of your sales process Level of touch required Then compare this to your expected monetization.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Occam's Razor

JULY 22, 2013

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

JANUARY 20, 2010

It could be a good thing ("you were great, engaged the audience") or a not such a good thing ("no one understood a thing you were saying, hence so many questions"). The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Start a conversation.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Owning audiences, instead of just renting them. Step four is focusing on expanding your reach to new relevant audiences. In other words: Evolution. Earning time, instead of just buying it on TV.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JUNE 11, 2014

We have our senior leadership involved like never before. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. The You May Also Like has a $50 Converse shoe and a Sperry Top-Sider Angelfish for $63. From B2C to B2B. We definitely stink less in most cases.

Design 151

Design Software Review Technical Review Mobile 151

Occam's Razor

OCTOBER 10, 2011

Conversation Rate. Conversation Rate = # of Audience Comments (or Replies) Per Post. A high conversation rate requires a deeper understanding of who your audience is, what your brand attributes are, what you are good at, what value you can add to your followers and the ecosystem you participate in. Google Plus.

Social Media 166

Social Media Metrics Conversion Media 166

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. You can use content through your Blog to engage with different type of audiences. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

ConversionXL

JULY 8, 2016

All of that data is now being used for website personalization in an effort to increase conversions. In case you’re unfamiliar, personalization is the real-time individualization of a site to suit each visitor’s unique needs and guide them through a custom conversion funnel. The Current State of Personalization.

B2C 70

B2C Search Internet Mobile 70

Up and Running

NOVEMBER 3, 2016

For generating traffic and making sure it converts, it’s tough to beat the insights from your target audience,” says Ruben Gamez of Bidsketch. To get as clear an understanding of his target audience as possible, he uses and recommends Qualaroo. In turn, your audience begins to turn to you when they need specific things.”.

Marketing 60

Marketing Social Media Analytics Framework 60

Up and Running

MAY 21, 2014

A lot of that functionality can be tied back to moving people through the marketing hourglass, so you can see the stages that I have here; awareness, trust, education, engagement, ultimately conversion – and these are different forms of content. you know, I asked my audience, “What are the best books on sales and selling?”

Marketing 72

Marketing Social Media Sales Media 72

Occam's Razor

JUNE 7, 2017

Is the Huge Audience on Social Media Platforms Completely Useless? + Excitedly, brands could have a presence (a "page") where they could contribute meaningful updates ( info-snacks ) in order to be a part of the organic conversations people were already having by the tens of millions. Bottom-line. That number is 75.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

ConversionXL

JUNE 2, 2020

Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. ConvertKit is “audience building for creators,” and they’ve seen great growth, rising to number one in that market. Attribute leadership. Leadership. WP Engine used speed.

Differentiation 162

Differentiation Software Review United States Demand 162