Remove Audience Remove B2C Remove Curation
article thumbnail

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Microsoft Surface curates content by sharing its users’ art and testimonials and responding to their posts. Both of these brands involve their target audience. It shows the audience that their brands are accessible, interested in them, and—through customers, influencers, and thought leaders’ validation—trustworthy.

article thumbnail

How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

Specific marketing tactics differ depending on your offer, audiences, and touchpoints. Focus instead on providing value to audiences with the potential to become customers. To raise awareness on social media, show up where your audience is. What marketing looks like at each stage of the funnel. Generating awareness through PPC.

Customer 140
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

My target audience was actors – so that was an easy key word. later i expanded into an entire product range of carefully curated skin care, hair care, makeup, and oral care products with the same focus on clean and pure ingredients. We were trying to pick a name that would indicate what it is we do since we are a B2C company.

Naming 152
article thumbnail

How to Survive “The Amazon Effect” as a Small Ecommerce Business Owner

Up and Running

Ecommerce businesses of all sizes must find a way to demonstrate and provide value to the shopping audience. They get a curated selection for an affordable price. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. Be mobile-friendly. Deliver quickly: Get the last mile right.

article thumbnail

7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

Curate the right items and allow the customer’s impulses to do the work. To secure a sale, you have to show up where your audience is looking for information. B2C or B2B, all marketing is people talking to people. Learn as much as you can about your audience. Retargeting lets you do this. Conclusion.

B2B 129
article thumbnail

Bridging The Gap Between Content And Marketing Automation

YoungUpstarts

It brings in traffic, educates your audience, and gives them something they want to subscribe to. We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel.

Marketing 162
article thumbnail

Looking for your summer internship? Look no further.

Austin Startup

Marketing basics are needed as well so you can research our target audience and understand them to deliver content that drives email signups and crowdfunding backers. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.