Remove Audience Remove B2C Remove Customer Remove Email
article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

article thumbnail

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 81
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Its longevity is a testament to its ability to convert leads into buyers and buyers into repeat customers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized.

Campaign 111
article thumbnail

Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

That was designed to allow information storage and manage customer contact information. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Valuable customer data is buried in these disconnected tools. All manual operations.

article thumbnail

How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Cold email and referrals have often been quite effective. I’ve found that interviewing your existing clients is one of the best ways to create valuable content for your ideal audience. Your customers can provide you with pain-points to write about, as well as success stories to attract new clients.

Audience 127
article thumbnail

The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

In this episode, she’s breaking down why it’s so important today to build an online community of raving fans and customers for your business and the best ways to go about it. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Are B2B communities B2C? Like this show?

article thumbnail

How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. So what that means is your customers are searching for your product or service, but they don't actually click anywhere, including clicking to your website.

SEO 71