David Teten

DECEMBER 3, 2019

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. For more rigorous, bottoms-up sizing exercises I suggest tools such as Statista and the United States Census Bureau (also their North American Industry Classification System database) to help identify more specific data. 2) Market .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JUNE 8, 2017

Since you already “know” what is good for each of the segments you identified, you can just roll out your personalization to 100% of your audience and score a win. RFM (Recency, frequency, and monetary value) was first used in the direct mail and database marketing space as a customer segmentation technique. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

YoungUpstarts

OCTOBER 30, 2019

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. Never forget that pleasing an algorithm can often mean that you forget your actual audience. This will provide you with some significant benefits.

B2B 138

B2B B2C Social Media SEO 138

YoungUpstarts

NOVEMBER 25, 2019

It’s not enough to simply have a website nowadays; you must have a social presence too and engage with influencers to share your brand and get it noticed amongst your target audience. Research the platforms that your audience use and spend time developing content that resonates with them. .

Marketing 165

Marketing Social Media B2C PPC 165

ConversionXL

MARCH 4, 2016

Examples: Database apps like data.com , Hoover’s , Zoominfo , Prospect intelligence apps like Linkedin Sales Navigator and Charlie App. Major lessons learned: Important to experiment with the structure of your content to find the one that works the best for a certain audience. Appointment scheduling apps like Mindbody and Appointy.

B2B 48

B2B Sales Technical Review Software Review 48

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. However, a B2B sales leads database will work just as well, if not better, in providing you with a list of great leads.

Social Media 113

Social Media B2B Media Marketing 113

Brandanew

APRIL 15, 2016

However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like. So define the target audience for your content before you get into the content production stage (more on that later). Step #1: Set S.M.A.R.T. What are her interests?

Marketing 100

Marketing B2C Social Media Germany 100

Occam's Razor

JANUARY 20, 2010

It could be a good thing ("you were great, engaged the audience") or a not such a good thing ("no one understood a thing you were saying, hence so many questions"). The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. So much better than # of attendees.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

OCTOBER 30, 2021

Specific marketing tactics differ depending on your offer, audiences, and touchpoints. Focus instead on providing value to audiences with the potential to become customers. To raise awareness on social media, show up where your audience is. What marketing looks like at each stage of the funnel. Generating awareness through PPC.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

OCTOBER 16, 2015

Here’s the simple two step process… Step One: Open Google Analytics and within “Audience”, select “Technology”, then “Browser & OS”. Well, let’s bust that myth right away with this example from a test I ran on a B2C landing page,” he wrote. As with all things in CRO, you’ll have to test it for yourself and your audience.

Conversion 48

Conversion Mobile Design Warrant 48

Duct Tape Marketing

SEPTEMBER 5, 2024

Timing : We all know the timing of your email depends on the type and target audience. Different ESPs specialize in various types of email marketing, such as B2C or B2B. Jay Schwedelson (16:27): Yeah, so the attrition rate annually is going to be at least 20% for your database. You'll lose about 20% of your database.

Email 92

Email Campaign Database B2B 92