Digital Marketing And Analytics: Two Ladders For Magnificent Success
Occam's Razor
DECEMBER 9, 2013
Owning audiences, instead of just renting them. Definitely do not start Tweeting or embarrassing your brand on Facebook (we'll do that in a bit). Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google).
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