Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

Duct Tape Marketing

APRIL 13, 2017

The only thing that they require is a strategic move, which includes the right timing, right targeting, right budget and the right content to connect with the audience and work for big numbers (shares, likes, followers, comments). More importantly, the page like advertising demands a targeted audience, not the cheapest likes.

Social Media 73

Social Media Media Marketing Lead Generation 73

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. You can use content through your Blog to engage with different type of audiences. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

Duct Tape Marketing

AUGUST 1, 2024

He explains the nuances of LinkedIn’s advertising tools, the importance of targeting the right audience, and how to create compelling ad content that resonates with professionals. AJ Wilcox (03:45): It definitely could be. And AJ Wilcox (06:30): We know cold audiences, they are not ready to talk to someone. So help me out.

B2B 90

B2B Campaign Audience Advertising 90

Occam's Razor

JUNE 11, 2014

We definitely stink less in most cases. From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. Not only are they solving for the do audience, they also solve for the think audience. Responsive design is not the right way to go, but you will definitely suck-less.].

Design 151

Design Software Review Technical Review Mobile 151

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Collaborate with reputed content creators: They only way to reach your audience is to focus on content. Your audience will trust someone who is an expert in the field.

Social Media 100

Social Media Marketing SEO B2B 100

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Are B2B communities B2C? Folks, get ready and write these down or replay because these are definitely some companies you will want to check out. 5:58] Does the way community is used change based upon its a small or enterprise-sized brand? [7:02]

Community 100

Community B2B B2C Technical Review 100

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ReadWriteStart

APRIL 26, 2021

Therefore, users will definitely have the advantage of better pricing through your app. Target audience analysis. Well, before stepping into a business , it is important to know your audience. Hence, a proper target audience analysis is a must. based on these details, you can focus on sorting out your audience.

Demand 78

Demand Indonesia Revenue Audience 78

Up and Running

JULY 10, 2017

It’s mostly popular with B2C markets. If you go for freemium, consider the conversion rates I’ve mentioned above, and estimate the size of the audience you have to tackle. I don’t recommend going with freemium or free-with-ads options when you are targeting a narrow audience. Youtube ads. $1 1 freemium. Is your product unique?

Startup 110

Startup Non-Compete Viral Software Review 110

Duct Tape Marketing

FEBRUARY 2, 2023

Questions I ask Mark Schaefer: [2:03] What’s the difference between community and audience/customers? [3:45] Um, first off, I want to get a definition what's, I mean, what's the difference between community and like audience or even customers? It's an audience and that's fine. I look, I owe a lot to my audience.

Community 96

Community Marketing Audience Networking 96

ConversionXL

MAY 22, 2017

Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Basically, a tactic’s effectiveness fades with time as an audience is exposed to it more often. Marketing and Sales departments are strongly aligned on the definition of MQLs.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Duct Tape Marketing

MAY 2, 2024

If it's informational or if you're asking how many people sit on the Supreme Court, there's a definitive answer to that, a factual answer that it can give you without sending you to a website. And that looks different for a B2C journey versus a B2B journey. So we're definitely doubling down on unique content in that way.

SEO 90

SEO Search Generative AI Engineer 90

Duct Tape Marketing

SEPTEMBER 30, 2022

21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. But uh right.

Marketing 94

Marketing Differentiation B2C PR 94

Duct Tape Marketing

DECEMBER 15, 2022

Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] First off, what's a community first company in your definition? Liz Lathan (03:29): I agree.

Community 97

Community Framework Advisory Board Viral 97

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Check out the video below for an easy-to-understand definition of SEO.

SEO 80

SEO eCommerce Software Review Analytics 80

Duct Tape Marketing

AUGUST 17, 2022

Dale Bertrand (02:09): Well, thinking of it as an evolution is definitely the right way to think about it. So if you understand that you are trying to help Google serve its audience, it's searchers, right. A lot of it depends on whether you're B2C or B2B. When I started with SEO, believe it or not was in 1999 long time ago.

SEO 98

SEO Technical Review Metadata Social Media 98

Duct Tape Marketing

MARCH 30, 2022

Dale Bertrand (02:11): Well, thinking of it as an evolution is definitely the right way to think about it. So if you understand that you are trying to help Google serve its audience, its searchers, right. A lot of it depends on whether you're B2C or B2B. When I started with SEO, believe it or not was in 1999, long time ago.

Technical Review 96

Technical Review SEO Metadata Algorithm 96

ConversionXL

JUNE 8, 2017

Since you already “know” what is good for each of the segments you identified, you can just roll out your personalization to 100% of your audience and score a win. The third step is to focus on organizational capacity building instead of short-term results. It’s about the people and not about the toolbox or the tactics.

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

JUNE 7, 2023

Tiffani Bova (02:17): Well, let me answer that with a little bit of history because I think especially with an audience that our marketers right, have been doing this for a long time. So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. I need to set a little bit of context. Is the paper bamboo?

Employee 91

Employee Technical Review Advisory Board Sales 91

ReadWriteStart

AUGUST 9, 2021

” Our findings: Our findings weren’t all that surprising, but they were surprisingly definitive. If you’re a B2C ecommerce business, selling mostly to millennials and gen z, on the other hand, you should aim for intriguing, fun, or potentially emotional if it fits your product. At least, anything you see as such.

eCommerce 176

eCommerce B2C Naming Agile 176

Up and Running

MAY 21, 2014

So for starters, my definition of marketing, and it’s really one that I’ve been using for a long time, is “getting someone who has a need to know, like, and trust you;” I think that’s the first half of the game that we have to really work on before we’re really ever get the opportunity to sell someone.

Marketing 72

Marketing Social Media Sales Media 72

ReadWriteStart

JULY 23, 2021

So think about the moment that your audience might be online, the moments that they might check LinkedIn and might engage with your content. So I would take these numbers that you see online with a grain of salt test and drive them with your audience. For B2C Brands, they would say Monday and Wednesday.

Viral 216

Viral Algorithm Framework B2B 216

Brandanew

AUGUST 22, 2015

One might think that B2C companies have a lot of room to play around in when it comes to interesting content, but we came across some B2B companies that nailed interesting to the t! The expansion beyond just written content and diversification in content type for sharing information definitely brought them user engagement.

B2B 100

B2B B2C Social Media Video 100

YoungUpstarts

MAY 24, 2017

Free with ads model is popular within products targeted to B2C markets. If your target audience is a narrow niche, this strategy is simply not an option. If you are inventing a new market with your product, there is no competition and your product delivers an impeccable value, you should definitely go with “Nothing is free” option.

Startup 173

Startup Viral Silicon Valley B2C 173

VC Cafe

NOVEMBER 3, 2020

In contras, a ‘Niche’ is ‘small’ by definition. Distribution – picking a niche helps you narrow down where you may find your audience either by individual targeting or one to many by forming a partnership strategy. This applies of course to both B2B and B2C. What’s the right niche?

Venture Capital 142

Venture Capital B2C B2B Distribution 142

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. Social Media Marketing (SMM) will definitely work for any type of company and industry. Shine the light on your employees.

Social Media 113

Social Media B2B Media Marketing 113

ConversionXL

FEBRUARY 3, 2016

When a customer doesn’t deliberate anymore about that action, about that key behavior, that’s really the definition of a habit. The definition of a habit is a behavior we do with little or no conscious thought. You can develop different messaging and conduct further audience research for each. Not really, right?

Conversion 48

Conversion Technical Review Software Review B2B 48

Occam's Razor

OCTOBER 10, 2011

Conversation Rate = # of Audience Comments (or Replies) Per Post. A high conversation rate requires a deeper understanding of who your audience is, what your brand attributes are, what you are good at, what value you can add to your followers and the ecosystem you participate in. Have meaningful conversations with your audience.

Social Media 166

Social Media Metrics Conversion Media 166

Brandanew

MAY 23, 2016

If you’re a B2B or a B2C business trying to create a personal brand and figuring your way out to tell stories that you care about, this will come in handy! The way you make people feel with your brand however, is definitive. How To Be A Thought Leader And Tell Your Story. But those are very rarely significantly long lasting.

Differentiation 100

Differentiation B2C B2B Social Media 100

Austin Startup

MAY 12, 2020

The Makeup of Growth Marketing The challenge with defining growth marketing is that a large part of its definition is contingent on the fact that marketers can do very different things to achieve it. This data collection and analysis is important for both B2B and B2C, though they will certainly look very different.

B2B 96

B2B Marketing B2C Startup 96

Duct Tape Marketing

NOVEMBER 23, 2016

The important thing to note from the definition above is that lead scoring measures that value of a lead to your company. He’s successfully helped companies across the B2B, B2C & B2G spaces use their data to overcome their marketing and customer acquisition challenges – and is always willing to help. Drop him a note here.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

YoungUpstarts

OCTOBER 15, 2019

In a world where 91% of B2B marketers and 86% of B2C marketers use content marketing to reach customers, you definitely can’t be a part of the left-out club! Put serious thought and effort in your content piece and give the audience something that adds value. Believe me, very soon you will reap the benefits.

Algorithm 113

Algorithm SEO B2C Email 113

Brandanew

APRIL 18, 2016

Content Marketing can be a total failure, if you create tons of content, but attract an audience that’s not going to eventually buy from you. Here’s a good definition of what a buyer persona really means: Buyer personas are fictional, generalized representations of your ideal customers. This is not a one-time exercise.

Ruby 100

Ruby Elevator Pitch B2C Audience 100

Brandanew

FEBRUARY 24, 2016

Remember, keeping an eye on market trends is just as important as creating loads of great content and is definitely a part of making your content strategies ! Brandanew deals with a B2B audience, like Hootsuite and therefore, Twitter is an important channel for us too. So even when you’re a B2C brand, keep your eye out.

Social Media 100

Social Media Channel B2C Lead Generation 100

ReadWriteStart

OCTOBER 7, 2020

The ROI for each piece of content is related to the value that content brings to your audience and the new audience members it attracts. Content marketing builds brand, engages new audiences, inspires trust, and respect… but does it increase sales? Here are 4 actionable tips that will help get your startup to take off.

B2C 78

B2C B2B Dilution Architecture 78

ConversionXL

APRIL 22, 2015

Even if we sell the same products to the same demographic, many things can be different – traffic sources, relationship with the audience, customer support etc. B2B and B2C. Open up your Google Analytics and go to Audience -> Technology -> Browser & OS report. But you are Wal-Mart, and I am Whole Foods.

Analytics 48

Analytics Technical Review Conversion Framework 48