Remove Audience Remove B2C Remove Design
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C. Here is a list of my favorite publications worth following: Practical E-commerce and Digital Commerce 360 provide an overview of the e-commerce industry and its direction, whether in marketing, design, or analytics.

eCommerce 185
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

Specific marketing tactics differ depending on your offer, audiences, and touchpoints. Focus instead on providing value to audiences with the potential to become customers. To raise awareness on social media, show up where your audience is. What marketing looks like at each stage of the funnel. Generating awareness through PPC.

Customer 140
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25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

My target audience was actors – so that was an easy key word. Since my target audience centers around mothers, it made sense to include it in my business name. We were trying to pick a name that would indicate what it is we do since we are a B2C company. Choosing a name seemed so much harder than creating my first designs!

Naming 152
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Making Social Media Work For SMEs

YoungUpstarts

For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore. Different social networks attract different audiences,” says Allison Butala, Herschel Supply’s social media manager.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. If emails aren’t hitting the mark with a particular audience, collectively brainstorm new ways to reach and engage customers. Research your audience’s voice through surveys and interviews.

Email 136
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Monitor both to see how your audience engages with your marketing. Engagement rate: Learn which content resonates with your audience. It tracks how actively involved with your content your audience is. submits a form).

Metrics 105
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Learning Styles: The Impact on Marketing Messaging

ConversionXL

That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. If your target audience doesn’t like the way you present information, they won’t learn from it—not because they can’t but because they’d rather not. We spend more time with things we like—even if we don’t retain information better.

Marketing 124