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The potential of Mini Apps to disrupt App Distribution as we know it

VC Cafe

App distribution is broken in todays landscape. User acquisition (UA) and ad targeting have become increasingly difficult, due to rising costs, stricter privacy regulations, and increasingly fragmented audiences. Developers are struggling to find new, more cost-effective ways to reach and engage users.

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How to Successfully Expand Your Business Outside of Your Core Industry

Up and Running

Many business owners make the mistake of going head-first into new projects without considering their existing audience. Your audience is not one-dimensional. Spend time engaging with your audience, and you can learn a lot about their needs. Talk to your existing customers. Consider the benefits of selling wholesale.

B2B 118
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

But LinkedIn owns the lucrative B2B audience. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. Native video ads appear within LinkedIn news feeds.

Video 129
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5 Ways Mobile Apps Can Help You Build A Brand

YoungUpstarts

According to a survey by B2C researcher AgilOne , more than 70% of consumers expect a personalized experience from brands. Even if you’re the owner-operator of budding brand, creating an app that shows polish and adds value can capture a core audience. Here are 5 ways mobile apps can help you build a new brand: 1.

Mobile 100
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

I’ve found that interviewing your existing clients is one of the best ways to create valuable content for your ideal audience. Data sources include the publications, competitors, influencers, podcasts, and communities that your audience engages with the most. Synthesize your insights in an audience analysis report.

Audience 127
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The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

ConversionXL

Most of your audience arrives on your site aware of what they need to fix. The first two are more familiar to B2B marketers; the last one often applies to B2C. That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. All correct, all useless. Exceptions abound.).

Analytics 161
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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Audience/Traffic. Additionally, use social media advertising to target your audience and to send them to your page rather than off of the social media site. Photographs are audience magnets.