VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app.

Mobile 190

Mobile Social Media Distribution PR 190

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. You can use content through your Blog to engage with different type of audiences. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

YoungUpstarts

MAY 17, 2017

Begin by analysing the categories, keywords and audiences your competition is targeting. Define your target audience. Hence precisely defining your target audience becomes important and that’s where a buyer persona comes into picture. Social media does wonders if you have an eye for content distribution and engagement.

Marketing 133

Marketing Social Media B2C B2B 133

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Audience/Traffic. Additionally, use social media advertising to target your audience and to send them to your page rather than off of the social media site. Photographs are audience magnets.

Social Media 86

Social Media Media B2C New York 86

Hearpreneur

JULY 17, 2020

A lot of new digital wallets are not only restricted to B2C transactions. Future technological advances will only bring more creativity and ingenuity into the world of publishing and it will be coming from self-published authors. The Fintech industry is definitely the one with the brightest future and has great potential to grow.

Technical Review 139

Technical Review Entrepreneur Software Review Artificial Inteligence 139

ConversionXL

JUNE 16, 2022

Each one leads with a benefit that starts with an action word: Generate leads with a free podcast; Monetize your podcast; Distribute your podcasts; Import your existing podcasts into Kajabi. To secure a sale, you have to show up where your audience is looking for information. B2C or B2B, all marketing is people talking to people.

B2B 129

B2B Email Sales Acquisition 129

David Teten

JANUARY 11, 2020

Collectively this allows me to generate enough awareness to keep myself top of mind for my target audience. I’ve thought about using a tool to increase distribution/viewership of my past blog posts by drip marketing them, but haven’t signed up yet. Distributing content. Today, I do this manually. This is hosted by NFX.

Social Media 60

Social Media Technical Review Media Private Equity 60

Startup Professionals Musings

NOVEMBER 26, 2014

Luckily, the digital revolution has been a great equalizer in the marketing world, if used effectively to target the audience, engage the customer, and measure results. Solutions that increase performance include automation tools, equipment upgrades, and new approaches to manufacturing and distribution.

Marketing 253

Marketing Startup Non-Compete B2C 253

VC Cafe

APRIL 28, 2021

They already distribute over $100M a month amongst their 200,000+ creators. Most creators build their audiences on Platforms etc. The platform provides the tools and in most cases the audience, but that of course, comes at a cost. A16Z, did a great job summarising how companies (vs. Platform take rates = tax.

Audio 167

Audio Valuation Stealth B2C 167

VC Cafe

NOVEMBER 3, 2020

Distribution – picking a niche helps you narrow down where you may find your audience either by individual targeting or one to many by forming a partnership strategy. This applies of course to both B2B and B2C. We’re excited about the potential of new consumer technologies at Remagine Ventures.

Venture Capital 142

Venture Capital B2C B2B Distribution 142

ConversionXL

MAY 22, 2017

Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Basically, a tactic’s effectiveness fades with time as an audience is exposed to it more often. Marketing automation (as we know it today) was just born. Image Source.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

YoungUpstarts

OCTOBER 2, 2014

It brings in traffic, educates your audience, and gives them something they want to subscribe to. We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel.

Marketing 162

Marketing Curation B2C Audience 162

Startup Professionals Musings

DECEMBER 19, 2015

Luckily, the digital revolution has been a great equalizer in the marketing world, if used effectively to target the audience, engage the customer, and measure results. Solutions that increase performance include automation tools, equipment upgrades, and new approaches to manufacturing and distribution.

Marketing 120

Marketing Non-Compete B2C B2B 120

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Marketing basics are needed as well so you can research our target audience and understand them to deliver content that drives email signups and crowdfunding backers.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Brandanew

APRIL 15, 2016

However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like. So define the target audience for your content before you get into the content production stage (more on that later). Step #4: Set up a killer distribution platform.

Marketing 100

Marketing B2C Social Media Germany 100

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. More equal access to distribution channels: The web gives software start-ups the ability to efficiently reach consumers and business customers through search, social, and mobile channels. Barriers to entry! Photo credit: phill.d)

IP 156

IP B2C Demand Startup 156

Up and Running

APRIL 29, 2013

For example, if you are starting a new store, you could have flyers distributed locally. Know your audience thoroughly. How well do you know your target audience, whether B2B or B2C? Get promotional bags imprinted with your store’s logo and use them to pack groceries.

Albuquerque 96

Albuquerque Marketing B2C Campaign 96

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Instead, they tailor their Pinterest content for the platform’s audience: “5 Tips To Make Money From Home”; “Can You Really Make Money On The Side With ABC Service?”; “7 Saving Tips Stay-At-Home Moms Should Know!”.

Marketing 114

Marketing Viral Campaign Search 114

Duct Tape Marketing

APRIL 28, 2017

Over 50 million businesses now have a Facebook page and are actively reaching out to their target audience. Social posts also have short shelf-lives and stay in view only when they are shared and distributed by your community. IronSource incentivized their content distribution and got staff involved. The result? Event marketing.

Social Network 62

Social Network Distribution Curation B2B 62

ConversionXL

MARCH 4, 2016

Insights: A more even distribution of time spent due to better structured deck. Major lessons learned: Important to experiment with the structure of your content to find the one that works the best for a certain audience. This may work in B2C scenarios where the transaction volumes are large and ARPUs are relatively small.

B2B 48

B2B Sales Technical Review Software Review 48

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. Run market research on the cheap by using Google Adwords to target an audience.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

JUNE 11, 2019

According to surveys from HubSpot , 93% of B2B marketers use email to distribute content. On the B2C side of things, 59% of consumers report that information in an email has influenced their purchasing decisions. Marketers still see a great deal of value in email marketing, and are still investing heavily in this tactic.

Email 78

Email Marketing B2C B2B 78

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. 2) Market . 11) Exit .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. What this strategy achieves: Adds instant credibility to your content and provides a natural distribution network. B2B brands shouldn’t feel left out, even if they lag behind. Conclusion.

B2B 110

B2B Marketing Social Media B2C 110

Duct Tape Marketing

JUNE 16, 2017

In this article, I’ll outline 3 approaches to creating content and generating ideas that your audience will actually want. It’s proven to engage with audiences and showcase your brand personality in an authentic manner. Show your audience (attendees or otherwise) what happens behind the scenes. High-quality video content.

South Africa 67

South Africa Audience Video Africa 67

Startup Lessons Learned

SEPTEMBER 12, 2013

And the urgency stems not from an agile competitor, a first-mover market, or a power-law distribution of reward, but rather from the need to achieve enough velocity to overcome the tremendous gravitational pull of business-as-usual. In my case, the scarce resources, rather than time and money, are time and political capital.

Lean 162

Lean Startup Ratchet New York City 162

Brandanew

MAY 14, 2015

Ken Herron: I agree with the statement that everyone has “fakes”, “generics”, and “targets” in their online audiences. Brandanew: In terms of content distribution, do you think social is the single biggest channel out there? Ken Herron : Social is by far the biggest channel for free/low-cost content distribution.

Social Media 100

Social Media Marketing Technical Review Distribution 100

Occam's Razor

JANUARY 20, 2010

It could be a good thing ("you were great, engaged the audience") or a not such a good thing ("no one understood a thing you were saying, hence so many questions"). Does the distribution match your goals? The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much.

Analytics 90

Analytics Search SEO Metrics 90

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. In addition to distribution power, these kinds of relationships solve the “safe choice” concern of many buyers, and can transform your business. Then you can go back into their customers and upsell them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

NOVEMBER 15, 2016

Making sure your offer is well communicated, and maybe targeted to different audiences. Merritt Aho : “You tend to see this distributed model being used a lot in maybe SaaS companies, companies that have very large development teams. Tell stories to which your audience can relate. Reducing churn rate. Lead Nurturing.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

MAY 27, 2020

B2B copywriting almost always requires more skill and time compared to B2C. For example, SPD Load has a separate landing page with interactive resources, such as different calculators and guides, that people in their target audience might find useful and naturally link to. . Have you built a relationship with the editor?

B2B 142

B2B Social Media Email Campaign 142