Duct Tape Marketing

NOVEMBER 7, 2024

In this episode, we dive into the ever-evolving world of personalization in business, uncovering the game-changing role of AI in redefining how companies connect with their audiences. Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it. I found it. This is what I've been looking for.

Customer 77

Customer Generative AI ChatGPT Cloud 77

Duct Tape Marketing

MAY 24, 2023

Key Takeaway: It’s important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active. Pick the two or three that are gonna be most actionable, that where your audience is the most, and be great at those. Like this show?

Social Media 95

Social Media Media B2B B2C 95

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

ConversionXL

JUNE 25, 2021

Understanding how your product launch fits into the bigger picture will help you discern: How to build awareness in the introduction stage (this strategy will vary based on product type, industry, target audience, etc.) Your team needs clarity on and belief in what they’re selling in order to persuade others to purchase, download, or sign up.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

NOVEMBER 22, 2022

Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Monitor both to see how your audience engages with your marketing. Engagement rate: Learn which content resonates with your audience. It tracks how actively involved with your content your audience is. submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105

VC Cafe

MAY 4, 2021

With an already existing user base, it’s easier for incumbents to roll out new features to a ready-made audience. Founded in 2013 and originally from Seoul, Korea, Spoon claims to have over 20 million downloads and raised a total of $60M, most recently $40M series B in Dec 2019. Telegram launched Voice Chat 2.0

Audio 139

Audio Software Review Open Source Social Network 139

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Get Out of The Store.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

AUGUST 1, 2024

He explains the nuances of LinkedIn’s advertising tools, the importance of targeting the right audience, and how to create compelling ad content that resonates with professionals. Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it. I found it. This is what I've been looking for.

B2B 92

B2B Campaign Audience Advertising 92

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. If emails aren’t hitting the mark with a particular audience, collectively brainstorm new ways to reach and engage customers. Research your audience’s voice through surveys and interviews.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MARCH 23, 2023

He is currently head of marketing for CEMEX USA and the author of three books, including his latest The Art of Messaging: 7 Principles of Remarkable Messages (Or How to Stand out in a Noisy World): a practical guide that helps marketers and entrepreneurs clarify their message and captivate their audience. Like this show?

Framework 95

Framework Audience Audio Elevator Pitch 95

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

FEBRUARY 2, 2023

Questions I ask Mark Schaefer: [2:03] What’s the difference between community and audience/customers? [3:45] Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, hosted by Jason Bay and brought to you by the HubSpot Podcast Network.

Community 96

Community Marketing Audience Networking 96

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. Like this show? Right, right.

B2B 97

B2B Marketing B2C ChatGPT 97

Duct Tape Marketing

MAY 2, 2024

Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. And that looks different for a B2C journey versus a B2B journey. 14:03): There's a number of channels that you can publish on LinkedIn, YouTube, TikTok, Instagram, whatever works well for your audience. I found it.

SEO 91

SEO Search Generative AI Engineer 91

Duct Tape Marketing

SEPTEMBER 30, 2022

21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] Habit based marketing, download, nudge, wherever you get your podcasts. (00:47): So, so what's anything on the horizon for Typeform that you want to tell my audience about that you guys are working on?

Marketing 94

Marketing Differentiation B2C PR 94

YoungUpstarts

OCTOBER 27, 2020

As its name implies, engagement marketing, also called experiential or event marketing, uses well-thought, resourceful methods to engage with targeted audiences. Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Almost overnight, a huge new industry was created around mobile.

Mobile 190

Mobile Social Media Distribution PR 190

Duct Tape Marketing

DECEMBER 12, 2024

Duct Tape Transcript Email Download New Tab John Jantsch (00:01.17) Welcome to another episode of the Duct Tape Marketing Podcast. Yeah, so I think in B2B, it's a little bit different than B2C. They have a loyal, engaged following of an audience on different social media platforms. This is John Jantsch. Nick Bennett (00:42.748).

B2B 74

B2B Marketing B2C Social Media 74

Duct Tape Marketing

FEBRUARY 2, 2022

There are aspects of the process that are more applicable to those big fortune 500 or big, you know, whether it's B2B or B2C. You, you really have to put a lot of thought into providing the right context, priming your audience for this, the kind of decision that they're about to make and how they should evaluate these different options.

Naming 90

Naming Kansas City Kansas Technical Review 90

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

YoungUpstarts

FEBRUARY 23, 2015

Online Audiences and Marketing Messages. The core of online advertising, digital display ads cover the following: Rich media ads (interactive ads that play videos, allow you to download digital items or expand). Ads should be targeted to specific audiences. Knowing who we’re targeting online is key. Digital Display Advertising.

Social Media 100

Social Media Campaign SEO B2C 100

Occam's Razor

OCTOBER 10, 2011

Conversation Rate = # of Audience Comments (or Replies) Per Post. A high conversation rate requires a deeper understanding of who your audience is, what your brand attributes are, what you are good at, what value you can add to your followers and the ecosystem you participate in. Have meaningful conversations with your audience.

Social Media 166

Social Media Metrics Conversion Media 166

YoungUpstarts

APRIL 26, 2016

Your audience and budget will help you identify the best advertising options and get the most out of your marketing dollars. Which types of content resonate well with your audience? The best approach is to find the channels that your audience interacts with most and use consumer targeting to maximize your return on investment.

Business Plan 100

Business Plan Intellectual Property Social Media Small Business Administration 100

Up and Running

MARCH 20, 2017

In traditional wisdom, branding was only seen as important in business-to-consumer (B2C) business models. With your target market in mind, your brand will ensure that your product or service is the preferred choice in the mind of your key audience. Why it’s worth the money: You can engage your audience.

Social Media 116

Social Media Early Stage Audience Media 116

Austin Startup

MAY 12, 2020

This data collection and analysis is important for both B2B and B2C, though they will certainly look very different. B2C may be more focused on acquiring new customers and purchases, while B2B data is going to be more focused on seeing how customers are being retained and if they’re returning to your business.

B2B 96

B2B Marketing B2C Startup 96

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Well, here are some ideas… Download your latest eBook or PDF. Once you’ve confirmed video is meaningful for your audience, begin A/B testing. How do most visitors feel about video?

Video 48

Video Conversion Mobile Search 48

Brandanew

APRIL 18, 2016

Content Marketing can be a total failure, if you create tons of content, but attract an audience that’s not going to eventually buy from you. Create content that attracts your specific audience. Be able to personalize your content according to the real needs of your audience. This is not a one-time exercise.

Ruby 100

Ruby Elevator Pitch B2C Audience 100

Brandanew

FEBRUARY 24, 2016

They are using gated (requiring an email to download) or ungated (free and open) content in their promoted tweets. Brandanew deals with a B2B audience, like Hootsuite and therefore, Twitter is an important channel for us too. So even when you’re a B2C brand, keep your eye out. Choose wisely for your brands.

Social Media 100

Social Media Channel B2C Lead Generation 100

Up and Running

JUNE 8, 2021

With consistency, your audience understands who you are as a company better and will also help define what a prospect will experience, feel, and expect from engaging with your brand. The whole point behind creating content is to start a conversation with your audience, to understand what it is they are looking for from you.

Small Business 133

Small Business Marketing Japan Global 133

ConversionXL

APRIL 22, 2015

Even if we sell the same products to the same demographic, many things can be different – traffic sources, relationship with the audience, customer support etc. B2B and B2C. Open up your Google Analytics and go to Audience -> Technology -> Browser & OS report. But you are Wal-Mart, and I am Whole Foods.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Instead, they tailor their Pinterest content for the platform’s audience: “5 Tips To Make Money From Home”; “Can You Really Make Money On The Side With ABC Service?”; “7 Saving Tips Stay-At-Home Moms Should Know!”.

Marketing 114

Marketing Viral Campaign Search 114

ConversionXL

APRIL 27, 2019

A B2C ecommerce company may have just a few clearly defined phases; a B2B SaaS company selling to the Fortune 100 may have more. Do users go to your opt-in download page but not fill out the form? If you haven’t yet created data-driven personas for your business, take a look at these posts. Step 1: Define the behavioral stages.

Customer 100

Customer Analytics B2C Conversion 100

Occam's Razor

JULY 22, 2013

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 164

Framework Marketing Metrics Audience 164

Duct Tape Marketing

JULY 20, 2015

The easiest way to ask for referrals is to think about your best possible strategic partnerships and create a game plan for how you can add value to their audience and in return gain exposure (Hint, hint: Coming back to the idea of collaboration here). What types of content would their audiences be interested in reading?

B2C 28

B2C Audience Partner B2B 28

Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Step four is focusing on expanding your reach to new relevant audiences. Cartoon by Hugh MacLeod ).

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

OCTOBER 16, 2015

It’s realistic that a new, uncertain visitor could be convinced and ready to download Skype without additional information. Here’s the simple two step process… Step One: Open Google Analytics and within “Audience”, select “Technology”, then “Browser & OS”. Call, share, message and express yourself with our new Mojis.”

Conversion 48

Conversion Mobile Design Warrant 48

ConversionXL

MARCH 31, 2021

I’ve found that interviewing your existing clients is one of the best ways to create valuable content for your ideal audience. Data sources include the publications, competitors, influencers, podcasts, and communities that your audience engages with the most. Synthesize your insights in an audience analysis report.

Audience 127

Audience Non-Compete Distribution Channel 127