Hearpreneur

SEPTEMBER 18, 2020

My target audience was actors – so that was an easy key word. Since my target audience centers around mothers, it made sense to include it in my business name. We were trying to pick a name that would indicate what it is we do since we are a B2C company. Photo credit: Jenna Green. Thus came Actor Aesthetic. #6-

Naming 152

Naming India Chicago Entrepreneur 152

Startup Lessons Learned

SEPTEMBER 12, 2013

An MVP strategy is the only way to generate the early wins that build credibility with both internal and external audiences, thus allowing me the space to learn, improve, deploy again, learn, improve, and so on. For example, with Vine''s seemingly overnight success, brands began requesting it as a means to engage with their audiences.

Lean 162

Lean Startup Ratchet New York City 162

Occam's Razor

MARCH 19, 2018

In this case the goal was to create handouts, perhaps to make it easier for audiences to consume the data by themselves. We want the audience to be able to compare two data points for each dimension, and look across all five dimensions. The bar chart is a sub-optimal way to let the audience see this. Don’t create handouts!

Analytics 132

Analytics Audience B2C Restful 132

Occam's Razor

JULY 22, 2013

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. Not only are they solving for the do audience, they also solve for the think audience. I click on Paypal and then Continue and I get my review page for the costs and a nice green Checkout With Paypal button.

Design 151

Design Software Review Technical Review Mobile 151

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. Turns out you have to click on the Unlocked green icon. Recently though, my aunt did not like the green color and I had to return it. For some in our audience here, it is hard to leave analytics and data behind no matter how desperately I want you to. Extremely frustrating.

Design 87

Design Software Review Mobile Analytics 87