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5:43] Do things like keywords in your titles, metadata, and your URL matter anymore? [9:14] So if you understand that you are trying to help Google serve its audience, it's searchers, right. John Jantsch (05:41): Does do things like keywords in your titles and metadata and your URL to have a keyword. Dale Bertrand (03:45): Yeah.
5:43] Do things like keywords in your titles, metadata, and your URL matter anymore? [9:14] So if you understand that you are trying to help Google serve its audience, its searchers, right. John Jantsch (05:44): Do things like keywords in your titles and metadata and your URL to have a keyword. Dale Bertrand (03:47): Yeah.
09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Through narrative interviews, Jay Klaus explores how creators like Tim Urban James Clear, Tory Dunlap and Cody Sanchez are building their audiences today. And I, that's really my expertise. Right, right.
And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. You can ask it to write metadata for you.
But it also means that you need to thoroughly understand your audience and their “emotional baseline” in order to develop a strategy that hits all the right emotional notes before reaching the final call to action. These “micro-emotions” as Malcolm Gladwell calls them , are the metadata of human interaction.
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