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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

Two weeks ago, my partners and I here at NextView Ventures announced our second fund. As my partner Rob Go has written , our goal is to invest half in consumer web and mobile and half in business-focused ventures. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C). Physical-World Ecommerce.

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Rustic Canyon Speaks out on GaiKai Exit, Changing Nature of VC, LA Tech & More

Both Sides of the Table

Nate Redmond is the managing partner of Rustic Canyon Partners – he’s probably one of the youngest managing partners of a major fund you’ll meet. And no wonder, lately he and his partners are on a tear, investing out of their $200+ million VC fund. And so they never got consumer adoption.

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How to Successfully Expand Your Business Outside of Your Core Industry

Up and Running

Many business owners make the mistake of going head-first into new projects without considering their existing audience. Your audience is not one-dimensional. Spend time engaging with your audience, and you can learn a lot about their needs. Partner with other brands. Talk to your existing customers. There you have it!

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[Review] The Rise Of The New East

YoungUpstarts

To tap this burgeoning market, companies should consider working with local partners who possess a more intimate knowledge of each market. They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce. China alone has 143 cities which meet this size.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

But LinkedIn owns the lucrative B2B audience. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. Native video ads appear within LinkedIn news feeds.

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10 Things All Founders Should Do in the Last Months of 2014

Up and Running

Educating Your Audience. If you’re a B2C company, advertise to customers who have caught shopping fever and are excited to spend their Christmas bonus on new, fun things. – Firas Kittaneh, Amerisleep. I make it a point to be sure they know that. Huge ad pushes aren’t going to bring in the qualified leads.

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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Business owners with a brick and mortar store need to reach out to a bigger audience online. Partner up with local neighborhood businesses and a restaurant (or other service providers in a complimentary but non-competing industry if that’s your gig) to throw a special event, complete with noshing. Get Out of The Store.