Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The other dimension you need to think about is the product complexity. As an individual user, I have absolutely no interest in using this product myself or testing it out.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

SEPTEMBER 9, 2021

Both of these brands involve their target audience. It shows the audience that their brands are accessible, interested in them, and—through customers, influencers, and thought leaders’ validation—trustworthy. Is our audience demographic using it? On Twitter , it’s laid back to suit the B2C, creative audience segment.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. But LinkedIn owns the lucrative B2B audience. This post focuses on deployment rather than production, but here are high-level takeaways from those posts: Quality = attention span. Image source ).

Video 129

Video B2B Technical Review Campaign 129

Up and Running

JANUARY 18, 2021

These tools have helped companies increase their general eCommerce capabilities and capture more interest from a captive audience. That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Other social channels also made inroads as 2020 ended.

eCommerce 150

eCommerce B2B Forecast Demand 150

YoungUpstarts

AUGUST 4, 2014

How big is the market for Muslim-friendly products and services? They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce. To cater to younger Indian audiences, they shortened the test cricket games to three hours instead of a few days, and incorporated NBA-style cheerleaders.

Technical Review 171

Technical Review United Arab Emirates Saudi Arabia China 171

ConversionXL

OCTOBER 16, 2022

They’ve bought your product multiple times and are ready to tell others. The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. This is when your ideal customer shows interest.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. A deep link in your website such as a product or features page. As a quick fix he started creating a banner to add to the top of each product page that reflected the offer mentioned in his email campaign.

Campaign 111

Campaign Email Clickthrough Sales 111

Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Beat Motrin.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JULY 22, 2013

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 164

Framework Marketing Metrics Audience 164

View from Seed

JULY 24, 2015

The invite-only event was attended by 300 of the area’s best tech leaders, founders, product managers, designers, developers, investors, engineers, salesmen and women, and more, all of whom are hard at work in consumer tech. Here’s Mike’s comment: Boston’s B2C problem is one of values. We had a plan.

Boston 120

Boston Cofounder B2C PR 120

Up and Running

OCTOBER 29, 2014

Educating Your Audience. If you’re a B2C company, advertise to customers who have caught shopping fever and are excited to spend their Christmas bonus on new, fun things. – Firas Kittaneh, Amerisleep. I make it a point to be sure they know that. Huge ad pushes aren’t going to bring in the qualified leads. More of THAT.

Founder 124

Founder B2C Cofounder B2B 124

ConversionXL

MAY 1, 2019

Your website content—however tailored—may represent only a fraction of the total time a prospect considers your product. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. A prospect’s first impression of your ads, whitepapers, product page, etc.,

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Hearpreneur

SEPTEMBER 18, 2020

My target audience was actors – so that was an easy key word. later i expanded into an entire product range of carefully curated skin care, hair care, makeup, and oral care products with the same focus on clean and pure ingredients. 11- Flagship product. Thus came Actor Aesthetic. 6- Stems from what I do.

Naming 152

Naming India Chicago Entrepreneur 152

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. Give away your product or promotional item on Twitter. Ask a question about a product on your website or blog. At the bottom of the article have links to your products & services. Get Out of The Store. Social media isn’t new.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. Not only are they solving for the do audience, they also solve for the think audience. Why can't they build their own store, newspaper, library, product catalog, ad experience and so much more in six clicks?

Design 151

Design Software Review Technical Review Mobile 151

YoungUpstarts

SEPTEMBER 17, 2018

According to a survey by B2C researcher AgilOne , more than 70% of consumers expect a personalized experience from brands. For example, L’Oreal’s Makeup Genius app, which lets users try on products in real-time, both offers users a useful tool for cosmetics shopping and cultivates brand loyalty. Make your audits paperless.

Mobile 100

Mobile Software Review Social Media Technical Review 100

ConversionXL

NOVEMBER 22, 2022

Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Use ads analytics to view keywords and understand which products and messaging deliver success. Dig deeper into where this traffic is coming from to get a better idea of your targeting , messaging, and product focus.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

ConversionXL

MARCH 31, 2021

I’ve found that interviewing your existing clients is one of the best ways to create valuable content for your ideal audience. Data sources include the publications, competitors, influencers, podcasts, and communities that your audience engages with the most. Synthesize your insights in an audience analysis report.

Audience 127

Audience Non-Compete Distribution Channel 127

Hearpreneur

JULY 17, 2020

Accelerating environmental problems and the urgent need to find solutions will spur innovation and investment in diverse sectors from manufacturing, consumer products, energy production, medicine, agriculture, and consulting. Country with bright tech and digital talents is going to have an edge this decade.

Technical Review 133

Technical Review Entrepreneur Software Review Affiliate 133

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Audience/Traffic. Additionally, use social media advertising to target your audience and to send them to your page rather than off of the social media site. Photographs are audience magnets.

Social Media 86

Social Media Media B2C New York 86

ConversionXL

DECEMBER 2, 2020

Most of your audience arrives on your site aware of what they need to fix. The first two are more familiar to B2B marketers; the last one often applies to B2C. I’ve been working with a small team on a new CXL product, Adeft. Such as…) “Segment your audience based on demographics like age, gender, and location. (Ah,

Analytics 161

Analytics Acquisition Channel B2C 161

Duct Tape Marketing

APRIL 13, 2017

The only thing that they require is a strategic move, which includes the right timing, right targeting, right budget and the right content to connect with the audience and work for big numbers (shares, likes, followers, comments). An intuitive and interesting way of showing your products on the full screen of a mobile device.

Social Media 73

Social Media Media Marketing Lead Generation 73

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 14:13] How do you approach someone giving their honest opinion in a group or community that isn’t so flattering of your product? [15:00] Are B2B communities B2C? So that's gonna create awareness and adoption of further of your products.

Community 100

Community B2B B2C Technical Review 100

Duct Tape Marketing

MAY 24, 2023

Key Takeaway: It’s important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active. Pick the two or three that are gonna be most actionable, that where your audience is the most, and be great at those. It's all about authenticity.

Social Media 95

Social Media Media B2B B2C 95

VC Cafe

JUNE 29, 2012

Below are the highlights from the panel as well as some interesting audience questions. . Startups that target Pakistan can tap into a huge audience, with a relatively low investment, say $10,000. So in the next 3 years, we’re going to fund 200 teams to take forward their ideas of products.

Pakistan 113

Pakistan Israel Community Bulgaria 113

ConversionXL

MARCH 18, 2019

In fact, 94% of buyers go online to evaluate what their peers say about a product or service before deciding. Same goes for when someone says that they “love your product,” others are more likely to as well. ( One study suggests that B2B buyers are even more emotional than B2C buyers.). Many buyers rely on social proof.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

Up and Running

AUGUST 7, 2019

For the vast majority of products—whatever your target market — people are willing to wait about two days. Checking the “Prime” box drills that down all the way to just “over 9,000” results and choosing 4-star and higher rated products drills down to “over 3,000.” Be mobile-friendly. billion , of those sales.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Hearpreneur

JULY 13, 2022

Sustainable products and services are slowly coming into the spotlight and they’re all set to take center stage. Digital transactions are now moving beyond B2C transactions & venturing into B2B, P2P, cross-border remittances, & more. It's facing a new wave of technology that will enhance the productivity of translators.

Artificial Inteligence 125

Artificial Inteligence Technical Review Entrepreneur Software Review 125

Brandanew

AUGUST 13, 2015

Hubspot, Buffer and all the great Content Marketing blogs have products that are not blogs. Most people who download this data are usually already interested in the field and do perhaps require the software/products. You can use content through your Blog to engage with different type of audiences. They sell software and apps.

Small Business 100

Small Business Marketing Software Review B2C 100

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . Adding the product to their basket was the right thing to do. Image source.

Email 136

Email Customer Marketing Software Review 136

NZ Entrepreneur

SEPTEMBER 7, 2022

” “If you’re a B2C business, go and figure out what channels will get you the leads you need, and at roughly what cost. If you’re a B2B business, go pitch your target audience before you have a product and validate what will make them say yes.

Founder 103

Founder Cofounder New Zealand B2C 103

ConversionXL

JANUARY 18, 2022

You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right? With enough resources, products can always be copied. It’s tough to compete on product alone and you’re likely to see diminishing returns. Modern brand marketing methods to build an audience.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

AUGUST 21, 2019

Companies with a product-led growth strategy may focus on: Free-trial starts; New users. Watch a product demo. Your product may be expensive. Your product may have a steep learning curve. If I start a free trial now, there’s a chance I can get value from the product today. Product Aware. Schedule a demo.

B2B 131

B2B Technical Review Email Sales 131

Up and Running

JULY 10, 2017

It’s not easy to choose the right pricing strategy for a SaaS product. Your product improves with time, your business team grows, and so your pricing can’t stay outdated. Even if you are just starting to consider building a SaaS startup , you’ve probably used products with either freemium pricing or a free trial. Choose wisely.

Startup 110

Startup Non-Compete Viral Software Review 110

Duct Tape Marketing

AUGUST 1, 2024

He explains the nuances of LinkedIn’s advertising tools, the importance of targeting the right audience, and how to create compelling ad content that resonates with professionals. And AJ Wilcox (06:30): We know cold audiences, they are not ready to talk to someone. We've seen products and services work equally.

B2B 91

B2B Campaign Audience Advertising 91

VC Cafe

MAY 4, 2021

With an already existing user base, it’s easier for incumbents to roll out new features to a ready-made audience. people on Twitter are asking for invites to the hottest new product, sharing their excitement (“Follow me”, “come to my session”, “I just posted”). Telegram launched Voice Chat 2.0

Audio 139

Audio Software Review Open Source Social Network 139