ConversionXL

MAY 1, 2019

You can sell clothes with images; you’d struggle to sell an online game without video. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. If your target audience doesn’t like the way you present information, they won’t learn from it—not because they can’t but because they’d rather not.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

OCTOBER 16, 2022

The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Why such a poor return?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. Content is any articles, information, video, infographics or stuff people can read, watch or look at that tells them something they didn’t know already about your product or service. Get Out of The Store. Social media isn’t new.

Small Business 167

Small Business Marketing PR Social Media 167

YoungUpstarts

SEPTEMBER 17, 2018

According to a survey by B2C researcher AgilOne , more than 70% of consumers expect a personalized experience from brands. Or take Kraft’s iFood Assistant , which provides easy how-to videos and recipes. Even if you’re the owner-operator of budding brand, creating an app that shows polish and adds value can capture a core audience.

Mobile 100

Mobile Software Review Social Media Technical Review 100

Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. Look at the way the text is laid out, how video is incorporated, the structure of the site and everything else. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google).

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

MAY 24, 2023

Key Takeaway: It’s important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active. 10:29] Do you think video is the content format that everybody should use the most? [13:34] 04:59] What platforms should B2B focus on? [09:29]

Social Media 92

Social Media Media B2B B2C 92

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Media Planning Media Buying Publishing Display Advertising Video Mobile. Audience/Traffic. Actionable marketing tip: Build owned media in the form of a blog and video. Photographs are audience magnets.

Social Media 86

Social Media Media B2C New York 86

Duct Tape Marketing

APRIL 13, 2017

The only thing that they require is a strategic move, which includes the right timing, right targeting, right budget and the right content to connect with the audience and work for big numbers (shares, likes, followers, comments). More importantly, the page like advertising demands a targeted audience, not the cheapest likes.

Social Media 71

Social Media Media Marketing Lead Generation 71

Occam's Razor

JULY 22, 2013

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

APRIL 11, 2016

You often read that most people prefer to watch a video than read text. You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. 55% do so daily.

Video 48

Video Conversion Mobile Search 48

NZ Entrepreneur

SEPTEMBER 7, 2022

Read books, listen to podcasts, pay for courses you think will be beneficial, have a coach or mentor, listen to others who have more experience, watch videos, train your mind, and go to networking events. ” “If you’re a B2C business, go and figure out what channels will get you the leads you need, and at roughly what cost.

Founder 103

Founder Cofounder New Zealand B2C 103

VC Cafe

MAY 4, 2021

With an already existing user base, it’s easier for incumbents to roll out new features to a ready-made audience. Instagram announced last week that it will allow livestreams without the need to turn on video, essentially enabling live audio rooms. A few already launched but several others are in development.

Audio 139

Audio Software Review Open Source Social Network 139

ConversionXL

AUGUST 21, 2019

After someone downloads your lead magnet, couldn’t you simply invite them to take a sales call, watch your video demo, or sign up for a free trial ? Copyhackers’ email specialist, Nikki Elbaz , points out that, in B2C, some products are solutions to problems, while others exist for sheer delight ( or amusement ). Inclusion.”.

B2B 131

B2B Technical Review Email Sales 131

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Collaborate with reputed content creators: They only way to reach your audience is to focus on content. Your audience will trust someone who is an expert in the field.

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

NOVEMBER 22, 2022

Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Traffic from Display and Video ads. Monitor both to see how your audience engages with your marketing. Engagement rate: Learn which content resonates with your audience. Where to track bounce rate 5. submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JUNE 25, 2021

Understanding how your product launch fits into the bigger picture will help you discern: How to build awareness in the introduction stage (this strategy will vary based on product type, industry, target audience, etc.) Based on the audience response, tweak your messaging accordingly. Conducting user research to understand their needs.

Product 96

Product Social Media Audience Software Review 96

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Are B2B communities B2C? So if you were to start up a community and you wanna charge $5 a month, $50 a month, whatever's gonna be right for your audience. 7:02] What are some of the platforms for a community that works well for smaller businesses?

Community 98

Community B2B B2C Technical Review 98

Duct Tape Marketing

AUGUST 1, 2024

He explains the nuances of LinkedIn’s advertising tools, the importance of targeting the right audience, and how to create compelling ad content that resonates with professionals. And AJ Wilcox (06:30): We know cold audiences, they are not ready to talk to someone. Include the LinkedIn audience network.

B2B 84

B2B Campaign Audience Advertising 84

ConversionXL

JANUARY 18, 2022

By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience. Where marketing teams rely on heatmaps and C-suite opinions, Wynter aims to change how marketers write copy based on the feedback of target audiences. Modern brand marketing methods to build an audience.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. But that's all from one video.

SEO 86

SEO Search Generative AI Engineer 86

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. If emails aren’t hitting the mark with a particular audience, collectively brainstorm new ways to reach and engage customers. Research your audience’s voice through surveys and interviews.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Videos are great, and often underplayed in the B2B context.

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

FEBRUARY 2, 2023

Questions I ask Mark Schaefer: [2:03] What’s the difference between community and audience/customers? [3:45] Um, first off, I want to get a definition what's, I mean, what's the difference between community and like audience or even customers? It's an audience and that's fine. I look, I owe a lot to my audience.

Community 94

Community Marketing Audience Networking 94

VC Cafe

NOVEMBER 11, 2024

.” Rahul Vohra, founder of Superhuman Getting your first 1,000 users is an important early milestone for any B2C startup. What are the most effective strategies for early B2C growth? This post is about how to get to your first 1,000 users, and how to get to know your users better, in particular for B2C startups.

B2C 88

B2C Viral Social Media Community 88

Duct Tape Marketing

SEPTEMBER 30, 2022

21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. If you do it right.

Marketing 89

Marketing Differentiation B2C PR 89

Startup Professionals Musings

NOVEMBER 26, 2014

Luckily, the digital revolution has been a great equalizer in the marketing world, if used effectively to target the audience, engage the customer, and measure results. Companies that are more efficient in the use of all their resources will be more profitable.

Marketing 253

Marketing Startup Non-Compete B2C 253

Occam's Razor

NOVEMBER 13, 2009

Chapter 9 Emerging Analytics: Social, Mobile, and Video. Mobile, twitter, blogs, videos etc are just so darned hard to measure and so much changes every few hours that I had to really really work hard to find the essence of each and then make specific practical measurement recommendations that will stand the test of time.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

JUNE 16, 2022

Do product videos increase click-through rates? To secure a sale, you have to show up where your audience is looking for information. B2C or B2B, all marketing is people talking to people. Learn as much as you can about your audience. Does adding social proof increase conversions? Examples of effective cross-selling.

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Through narrative interviews, Jay Klaus explores how creators like Tim Urban James Clear, Tory Dunlap and Cody Sanchez are building their audiences today. And I, that's really my expertise. Right, right.

B2B 93

B2B Marketing B2C ChatGPT 93

ConversionXL

MARCH 10, 2017

However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. Generally, you’ll want to start by testing to variations on a small portion of your audience. Research your audience’s voice. Test your subject lines and measure the right metric.

Email 93

Email Campaign Mobile Audience 93

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Check out the video below for an easy-to-understand definition of SEO.

SEO 80

SEO eCommerce Software Review Analytics 80

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

YoungUpstarts

OCTOBER 27, 2020

As its name implies, engagement marketing, also called experiential or event marketing, uses well-thought, resourceful methods to engage with targeted audiences. Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

YoungUpstarts

AUGUST 29, 2014

With over 255 million daily active users and easily tailored audiences, Twitter allows for your business to gain and maintain relationships and give a personality to your brand. With the addition of company branding, FAQs, and educational videos, you can speak to your target market first hand.

Lead Generation 178

Lead Generation B2C Sales Cycle Internet 178

Duct Tape Marketing

NOVEMBER 7, 2024

In this episode, we dive into the ever-evolving world of personalization in business, uncovering the game-changing role of AI in redefining how companies connect with their audiences. I'm a big believer in simple videos. So can you make it bite-sized chunks? Can you make it simpler? They're confused, they don't understand.

Customer 67

Customer Generative AI ChatGPT Cloud 67

Duct Tape Marketing

JUNE 7, 2023

Tiffani Bova (02:17): Well, let me answer that with a little bit of history because I think especially with an audience that our marketers right, have been doing this for a long time. So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. I need to set a little bit of context. Is the price fair?

Employee 89

Employee Technical Review Advisory Board Sales 89