YoungUpstarts

OCTOBER 2, 2014

It brings in traffic, educates your audience, and gives them something they want to subscribe to. We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel.

Marketing 162

Marketing Curation B2C Audience 162

Mike Michalowicz

OCTOBER 31, 2014

They’re part of the top three platforms for effective marketing—creating audio/visual content, white papers and article/blog content. Whether it’s B2B or B2C the goose that lays the golden egg is the website that consistently produces quality content, written, audio or visual. Then they validate (research) the idea.

Marketing 90

Marketing Social Media B2C Audio 90

Up and Running

MAY 21, 2014

And so it’s not just about creating eBooks and blog posts and white papers, and you know, all the things that, you know, we can add up and say, “Look at all the content we have.” you know, I asked my audience, “What are the best books on sales and selling?” ScreenFlow and Camtasia are great ways.

Marketing 72

Marketing Social Media Sales Media 72

Jeff Hilimire

MAY 25, 2010

Yesterday, while speaking at the Integrated Marketing Summit conference in Minneapolis , I got a bunch of great questions from the audience. Some of the questions were answered by other audience members (I love that), some I answered and some I needed more time to think about. Have you heard of any good B2B case studies for Linkedin?

Minneapolis 50

Minneapolis B2C B2B Social Network 50

Duct Tape Marketing

JUNE 7, 2023

Tiffani Bova (02:17): Well, let me answer that with a little bit of history because I think especially with an audience that our marketers right, have been doing this for a long time. Is the paper bamboo? So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. Is the product and service good?

Employee 91

Employee Technical Review Advisory Board Sales 91

Duct Tape Marketing

DECEMBER 15, 2022

And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers. Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that.

Community 98

Community Framework Advisory Board Viral 98

Occam's Razor

JANUARY 20, 2010

It could be a good thing ("you were great, engaged the audience") or a not such a good thing ("no one understood a thing you were saying, hence so many questions"). The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. So much better than # of attendees.

Analytics 90

Analytics Search SEO Metrics 90

Software By Rob

AUGUST 18, 2010

Business software is different and shouldn’t be treated in the same way as B2C. lincolnmurphy is probably the expert on Freemium in SaaS and he wrote a brilliant white paper on the subject- you should check it out! 104 Do Freemium Pricing Bloggers Spoil Their Audience? Justin #14 Eugene Mandel on 08.18.10

Software Review 78

Software Review Software Revenue Cofounder 78