Mike Michalowicz

OCTOBER 31, 2014

They’re part of the top three platforms for effective marketing—creating audio/visual content, white papers and article/blog content. Whether it’s B2B or B2C the goose that lays the golden egg is the website that consistently produces quality content, written, audio or visual. Then they validate (research) the idea.

Marketing 90

Marketing Social Media B2C Audio 90

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Then write a white paper.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

DECEMBER 15, 2022

And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers. Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that.

Community 90

Community Framework Advisory Board Viral 90

Jeff Hilimire

MAY 25, 2010

Yesterday, while speaking at the Integrated Marketing Summit conference in Minneapolis , I got a bunch of great questions from the audience. Some of the questions were answered by other audience members (I love that), some I answered and some I needed more time to think about. Have you heard of any good B2B case studies for Linkedin?

Minneapolis 50

Minneapolis B2C B2B Social Network 50

ConversionXL

OCTOBER 30, 2021

Specific marketing tactics differ depending on your offer, audiences, and touchpoints. Focus instead on providing value to audiences with the potential to become customers. To raise awareness on social media, show up where your audience is. What marketing looks like at each stage of the funnel. Generating awareness through PPC.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

JANUARY 20, 2010

It could be a good thing ("you were great, engaged the audience") or a not such a good thing ("no one understood a thing you were saying, hence so many questions"). The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. So much better than # of attendees.

Analytics 90

Analytics Search SEO Metrics 90

Up and Running

MAY 21, 2014

And so it’s not just about creating eBooks and blog posts and white papers, and you know, all the things that, you know, we can add up and say, “Look at all the content we have.” you know, I asked my audience, “What are the best books on sales and selling?” ScreenFlow and Camtasia are great ways.

Marketing 72

Marketing Social Media Sales Media 72

Software By Rob

AUGUST 18, 2010

Business software is different and shouldn’t be treated in the same way as B2C. lincolnmurphy is probably the expert on Freemium in SaaS and he wrote a brilliant white paper on the subject- you should check it out! 104 Do Freemium Pricing Bloggers Spoil Their Audience? Justin #14 Eugene Mandel on 08.18.10

Software Review 78

Software Review Software Revenue Cofounder 78