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At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. The goal of the sprint was validating the demand in the “IT integrators” vertical in 5 European countries: Belgium, Netherlands, France, Spain and England.
A Red Hook IPA didn’t taste like a Sam Adams Lager or the Belgium-style ale at your local brewpub – all of which were very different than a Bud Light. It was not large enough produce more efficiently and price more cheaply, was not that much different a style, nor was it aimed at a certain subsegment audience.
My two cents is that’s it’s less of a “disinterest in history&# than an inability to make the history of technology accessible to a non-technical audience. These exciting days of contact with stimulating, dedicated people provided a breadth of experience which I still treasure.&# I’ll go back and give it another read.
I love chocolate, so a highlight for me was visiting Belgium. I would contact retailers of this card game and say, “I’ve got an audience of Magic players. I already had an audience of internet marketers. I bought Small Business Branding and pretty much doubled my audience as soon as I owned that website.
A much more detailed collection of recommendations I’d written for the Government of Belgium a little while back. Outcomes: Downloads (by Store) | Support Requests Behavior: Videos Watched | Goal Flow (Source) Acquisition: Click-Share (Mobile Search) | Visitors (Similar Audiences). A quick best practice.
And then last but not least, who’s your audience for your about page? Keep telling the same story over and over again, watch your audience, see how they react, see the things where they lean, see the things where they say, it’s just not that interesting. Every story starts with and then one day. Is there a hero?
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