Common B2B Challenges and How To Solve Them
ConversionXL
MARCH 17, 2021
At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. MQL cost significantly increased. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to.
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