Both Sides of the Table

SEPTEMBER 22, 2012

” This is a frequent theme of mine when asked to speak to audience about the VC industry. I started talking about this 3 years ago to audiences where I encouraged (and still do) most people NOT to raise VC. We sold the company when we hit $36 million in bookings and $16 million in SaaS GAAP revenue. million and then $5.9

Silicon Valley 390

Silicon Valley Venture Capital Startup Technical Review 390

Hearpreneur

SEPTEMBER 13, 2019

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. I credit my co-founder Eric Frothingham with coming up with our name. 2- Combination of two names. 6- Name describing our story.

Naming 115

Naming Fractional CTO Entrepreneur CTO Hire 115

Hearpreneur

JULY 5, 2019

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. I came up with my company name by asking myself, what will I be doing often? When I was naming it, I had a few criteria.

Naming 132

Naming Entrepreneur Southern California Video 132

Duct Tape Marketing

FEBRUARY 2, 2022

How To Create A Brand Name For Your Company written by John Jantsch read more at Duct Tape Marketing. He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. 5:20] Are there attributes from a general perspective that your brand name should have? [6:55]

Naming 89

Naming Kansas City Kansas Technical Review 89

Duct Tape Marketing

JULY 28, 2021

How To Speak Confidently, Communicate Effectively, And Win Your Audience written by Sara Nay read more at Duct Tape Marketing. Tyler is passionate about helping others confidently take the stage and impact an audience with their stories. What tips do you have to keeping an audience engaged when speaking? Prana Breath App.

Audience 101

Audience North America Technical Review America 101

Both Sides of the Table

JANUARY 17, 2011

One of the books that first made me aware of the “creative brain&# was “ Drawing on the Right Side of the Brain &# by Betty Edwards. All are known creativity drivers and are covered in the book mentioned above. I think about how the audience might react and whether if I were in the audience I would be intrigued.

Technical Review 356

Technical Review Framework Audience Media 356

Duct Tape Marketing

JULY 19, 2024

Visit DTM.world/scale to book your free advisory call and learn more. Book your call today, DTM world/ scale. (01:05): She's also the author of a book we're going to talk about today, thoughtfully fit your training plan for Life and Business Success. John Jantsch (03:01): So the book is thoughtfully fit.

Leadership 90

Leadership Framework Agile Campaign 90

Duct Tape Marketing

NOVEMBER 7, 2024

In this episode, we dive into the ever-evolving world of personalization in business, uncovering the game-changing role of AI in redefining how companies connect with their audiences. Visit DTM world slash scale to book your free advisory call and learn more. Book your call today, DTM world slash scale. (01:05):

Customer 76

Customer Generative AI ChatGPT Cloud 76

Duct Tape Marketing

JULY 5, 2023

How To Write A Business Book That Matters written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Josh Bernoff In this episode of the Duct Tape Marketing Podcast , I interview Josh Bernoff. Josh teaches them how to refine their idea, choose a publishing model, and research, write, publish, and promote their books.

Audio 76

Audio Artificial Inteligence ChatGPT Naming 76

ConversionXL

NOVEMBER 10, 2020

The traditional buyer’s funnel relies on linear decision-making, assuming that an audience will move neatly to become a prospect, then customer. To build a playground such that your audience experiences a seamless journey, no matter which path they take? Breaking content out of the linear funnel. Choosing what to talk about.

Agile 139

Agile Social Media Audience Software Review 139

ConversionXL

JUNE 14, 2021

Because that’s the audience they’ve dedicated to serving, which happens to be a segment of the market that nobody else was directly talking to when they first launched. They developed features with their specific audience in mind. Amazon gift vouchers) unless you know your audience responds well to them. Thanks, [YOUR NAME].

Software Review 158

Software Review Audience Differentiation Framework 158

Duct Tape Marketing

SEPTEMBER 18, 2024

She and her partner, Andréa Catizone, have successfully grown the agency from a startup to a team of 40 employees over the past 12 years and recently celebrated by publishing her book Smarter(er) Marketing for Senior Living Communities. Actually, there's another one that I'm interviewing tomorrow that has book also coming out.

Marketing 89

Marketing Technical Review Differentiation Sales 89

The Startup Magazine

JUNE 18, 2019

These elements should influence the brand’s visuals such as the logo, the company name, the uniform, etc. You can gauge your company’s reputation by gathering feedback online or by talking to your customers and target audience face-to-face. Know your target audience and your competitors. Consider where you are now.

Audience 120

Audience Reputation Advertising Naming 120

YoungUpstarts

DECEMBER 25, 2019

Using your area of knowledge, you can create a YouTube channel, write blogs or e-books. For example, you can start a membership program for paid online content wherein your audience would have access to multiple contents by paying a single membership fee that is valid for some time. Affiliate Marketing. Digital Marketing Service.

Affiliate 147

Affiliate Programming Software Software Development 147

Duct Tape Marketing

AUGUST 30, 2024

Lastly, many people put this first, we want to make sure that the names, colors, graphics, logos and things all support the message and the brand promise are aligned. I wrote an entire book on referrals called “The Referral Engine: Teaching Your Business to Market Itself ” that covers this topic extensively. Are we fun?

Marketing 91

Marketing Retention Algorithm Advertising 91

ConversionXL

AUGUST 5, 2021

The workflow might look something like this: User is directed to a landing page They enter their details to access a lead magnet On the following page, they’re invited to book a consultation. Similarly, once the lead books their consultation, their details in the CRM are updated, and they’re added to a new email automation workflow.

Software Review 143

Software Review Technical Review San Diego Retention 143

ConversionXL

JUNE 16, 2022

It also helps you: Create the right type of content; Reach the right target audience on the right channels; Produce content faster; Cut down on wasted time and spend; Quickly onboard new team members; Incrementally improve marketing by learning from each campaign. Target audience. Where you’ll engage audiences. Marketing funnel.

Campaign 149

Campaign CTO Marketing Social Media 149

NZ Entrepreneur

FEBRUARY 13, 2025

Who is your target audience, and what makes you unique in their eyes? Dont bury your head in the sand make a point to name the issues and work towards solving them. But how many staff actually crack open the book and follow them? What are the core values that guide how your business operates? What is your 10-year target?

Technical Review 83

Technical Review Due Diligence Framework Leadership 83

Up and Running

JULY 7, 2021

The major advantages are building an active, targeted audience for your website and increasing your visibility to search engines. And that’s not surprising at all — the platform has an audience of 2 billion people, providing a wide range of niches your business can fit in. Enter your channel name and upload the profile picture.

Channel 149

Channel Small Business Video Audience 149

ConversionXL

MARCH 17, 2021

One of the respondents said they called it a “Desperate marketing attempt—everybody just tries to book a meeting, try to generate sales qualified opportunities and they don’t have results.” As a result, Zoom became a house name for video calling while their stocks grew by 545% in 1 year. Sales cycle length increased. Conclusion.

B2B 150

B2B Sales Cycle Belgium IP 150

The Startup Magazine

FEBRUARY 21, 2022

Markus Bauernfeind explores this notion in his seminal Drivers of Globalization: Integration of Theories and Models book , stating: “As domestic markets become more and more saturated, the opportunities for growth are limited and global expanding is a way most organizations choose to overcome this situation“.

San Francisco 158

San Francisco Securities and Exchange Commission Myanmar Startup 158

Duct Tape Marketing

FEBRUARY 19, 2025

Drawing from Carl Jung archetypes, she has created a branding framework that enables businesses to connect emotionally with their audience while maintaining a strong brand positioning. She highlighted the importance of emotional branding, aligning a businesss core identity with the needs and desires of its audience.

Customer 67

Customer Charlotte Southern California Hiring 67

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. As advocated in the book, I felt the idea of using restraint would help me quickly execute on new ideas. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. Why this audience?

PR 120

PR B2B Lean Audience 120

The Startup Magazine

OCTOBER 9, 2019

Aggregation tools including Sprout, Hootsuite, and Buffer will allow you to make cross-platform posts to attract your entire audience base. The audience loses interest in following someone who does not post regularly. If you want to attract a tech-savvy audience, use Twitter. Consider names in your contact list.

Social Media 110

Social Media Media Reputation Audience 110

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Their predominantly male audience has a problem: fitting a full wallet into their back pocket. It defines what you want to communicate to your audience and in what form. Image Source. Image source.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

JUNE 23, 2020

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. Executed well, advertorials provide value to the target audience while also selling a product or service. Find the right site for your target audience. A loophole to get past ad blockers.

Technical Review 105

Technical Review Software Review Audience Advertising 105

Duct Tape Marketing

SEPTEMBER 27, 2023

Steve is the also author of the business book Clarity Wins, and his new book The Point: How to Win with Clarity-Fueled Communications; coming out in October 2023. His latest book unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the noise.

Technical Review 91

Technical Review Email Framework Elevator Pitch 91

Duct Tape Marketing

JULY 16, 2020

Starting in the list business gave him a solid foundation in learning about audiences, demographics and database marketing; then, working in all media helping Boardroom as Executive VP sell millions of newsletter subscriptions and consumer books put all of that list training to good use. Have you ever tried looking for a domain name?

Direct Marketing 101

Direct Marketing Marketing Software Review Database 101

VC Cafe

SEPTEMBER 10, 2021

Traditional brands, namely eCommerce/luxury fashion and CPG brands are trying to figure out how to get in the action. billion and its average bookings per DAU rose from $11.62 Currently half of Roblox’s user base is younger than 13 years old and most of the audience is US-based. billion to 9.7

Technical Review 178

Technical Review South Korea Due Diligence IP 178

ConversionXL

JUNE 2, 2022

Using this information, the ABM team created a comic book called T-Man and Gums and sent 100 copies to T-Mobile and its agencies of record. GumGum now also lists similar clients, including Vodafone and Sprint, a sign of how one big-name client can attract others. Is your industry open season or are you up against established names.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

crowdSPRING Blog

NOVEMBER 8, 2018

Your business name , your logo , your website design should all grow from the concepts you laid out here. There’s a terrific book about this from the founder of Nike, Phil Knight – Shoe Dog. However, if you make wise location choices, there’s a good chance your target audience already shops for clothes there.

Small Business Administration 133

Small Business Administration Social Media LLC Small Business 133

Duct Tape Marketing

JUNE 16, 2022

His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. 19:27] Where can people buy your book and learn more about your work? And so I guess wheat is probably just, I don't know, just a, a nasty name for a plant.

Technical Review 95

Technical Review Naming Networking Washington 95

Duct Tape Marketing

JANUARY 18, 2024

The discussion revolves around his book, How to Shoot Video That Doesn’t Suck , where he shares invaluable insights into creating compelling and effective marketing videos. Embark on a journey to master the art of video production with Steve Stockman as he shares insights on shooting videos that captivate your audience.

Video 94

Video Audience Technical Review Audio 94

Hearpreneur

AUGUST 21, 2020

Not only are they up for food deliveries, they have also maintained a quality service on travel booking, financial needs, healthcare needs, and other local operations through the years. It benefits us because we’ve similar target audiences which reduces our trial and error. Thanks to Eric Jones, Couture Candy ! #12-

Entrepreneur 149

Entrepreneur St. Louis Technical Review Mobile 149

Hearpreneur

JULY 17, 2020

No one wants their hard work to do go down in the name of a shoddy investment. Technological advances have brought both the proliferation of eBooks and an increase in quality with print-on-demand books. Understanding what industry stands a chance to succeed in future is helpful in making investment decisions. 1- Sustainability.

Technical Review 139

Technical Review Entrepreneur Software Review Affiliate 139

ConversionXL

MARCH 18, 2019

For some, it can be tempting to feature the “big name” client in your case study. Use real photos of your customer, their full name and job title, verbatim quotes, etc. Two psychological tactics—cognitive fluency and narrative transportation—can help you create something that will earn attention and persuade your audience.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

Duct Tape Marketing

JANUARY 24, 2024

He wrote, produced and directed the award-winning MGM feature film Two Weeks with Sally Field, and he's also the author of a book we're going to talk about today, how to Shoot Video. So what I mean by that is that it's kind of like turning the pages on a book about marketing. This book is badly written. That Doesn't suck.

Community 97

Community Video Audience Audio 97