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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. The Lean LaunchPad class uses the three “ Lean Startup ” principles: Alexander Osterwalders “ business model canvas ” to frame hypotheses.

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Catch Them On Thanksgiving, Convert Them Into Customers By Christmas

YoungUpstarts

While it’s true that at no other time are customers in as much of a shopping mood, SMBs cannot afford to sit back and follow a “Field of Dreams” business model. Facebook, specifically, is a strong lead-generation channel that allows advertising through promoted content that can yield better conversion than traditional ads.

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Why Uber is The Revenge of the Founders

Steve Blank

— all great things when you are executing and scaling a known business model. Because the new CEO had built a team capable of and comfortable with executing an existing business model, the company would fail or get acquired. Board Control. For three decades (1978-2008), investors controlled the board. The founders.

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How to create a sustainable social media strategy for your startup

The Next Web

Identify the audience. On social media, you can pinpoint an audience in real-time. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. As a startup, you’re working with limited resources and a lean business model.

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How To Start a Dry Carpet Cleaning Service

The Startup Magazine

Insights from market research enable you to spot both strengths and weaknesses in your planned business model – helping you steer clear of pitfalls while maximizing opportunities. Developing a Business Plan The findings from your market research should form the backbone of your comprehensive business plan.

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Why Your Small Business Should Focus on Younger Customers

Up and Running

Trying to figure out who they are and what their audiences should look like. targeting a specific audience underpins them all. But there’s an audience segment that every small business (at least, those that don’t focus on age-related products like stairlifts) should target: young people. So who are the right people?

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An Entrepreneur’s Checklist for Digital Businesses

Women Entrepreneurs Can

This blog post outlines a business checklist for entrepreneurs with plans to earn digital money , covering essential aspects that can make or break your online venture. Market Research and Validation Conducting thorough market research is crucial before diving into any business venture.