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Creating an Impactful Web Presence: 5 Key Steps for Your Startup SiteĀ 

The Startup Magazine

It’s not just about having a website, it’s about crafting a digital platform that encapsulates the essence of a brand while engaging with its target audience effectively. A startup should not only choose a template that showcases its brand but also develop content that aligns with the interests and needs of its audience.

Web 128
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Reduce Your Server Response Time for Happy Users, Higher Rankings

ConversionXL

You should choose a host with servers geographically close to your target audience. A Content Delivery Network (CDN) is a group of geographically distributed servers that work together to deliver online content faster. A CDN stores a cached version of your website in multiple locations all over the world. Use caching.

Caching 102
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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

Dark funnel marketing is a shift in mindset Start from the end and work backward How to attract leads in the dark funnel Build your personal brand to get closer to your audience Create and share content that helps people solve problems Listen to your audience and let them shape your marketing Deliver consistency at every touchpoint Conclusion.

B2B 103
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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. I spoke to Ryan Robinson , an entrepreneur and marketing consultant who has grown his audience to 400,000 monthly readers. Hereā€™s the type of content you should be creating for this audience.

eCommerce 131
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Demand Generation: Turning Tactics into Strategy

ConversionXL

generates the demand) for the target audience. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible. Often, by the time you start a demand generation campaign, your audience has changed. Second, ā€œleadā€ generation. Strategies are based on bad data.

Demand 132
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11 Low-Hanging Fruits for Increasing Website Speed (and Conversions)

ConversionXL

look at the Distributions tab to see page load speed distributions). Your audience will thank you with extra dollars. Memcached is an open source high-performance distributed memory object caching system intended for use in speeding up dynamic web applications by alleviating database load. 8 Use caching (plugins).

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9 Conversion Rate Optimization Principles to Get You Started (If You Canā€™t Test)

ConversionXL

Use a caching plugin for WordPress websites or install one at the hosting level; W3 Total Cache works for both. If your site receives high volumes of traffic that are globally distributed, third-party solutions can be a tremendous help. Clarity means never assuming your audience know anything. people and places).