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30 Entrepreneurs Reveal the Pivots They Are Making in Their Business in 2023

Hearpreneur

Additionally, we are shifting our focus from traditional marketing channels to digital campaigns like email marketing, pay-per-click advertising, and influencer marketing. One of the biggest pivots we’re personally making for next year is our focus on cost-effective, guerilla marketing efforts. social media advertising.

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6 Guerrilla Marketing Tactics For New Businesses

YoungUpstarts

Quite the opposite, guerrilla marketing tactics offer the factor of surprise, which is exactly what it takes to generate buzz, draw the attention of a target audience, and improve visibility. A usual scenario is to infiltrate marketers into their target audience and have them start building hype around the product.

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How to Nail Your First 90 Days as a CX Director

ConversionXL

After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand. What campaigns and initiatives do you use at different stages of the customer lifecycle (e.g., How do you evaluate performance and make decisions on future campaigns? Which have performed poorly?

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