Remove Audience Remove Campaign Remove Cofounder Remove Dilution
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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: Zumba Fitness approached Beto (my co-founder) and I with a unique problem.

Cofounder 144
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Is Crowdfunding for Startups a Good Idea?

ReadWriteStart

While these fees may seem reasonable at first glance, they can add up quickly and significantly impact the amount of capital that the startup receives from the crowdfunding campaign. A campaign should only be used if your product has a “viral” quality to it. The crowdfunding act itself becomes a marketing strategy.

Startup 141
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6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google

Duct Tape Marketing

Long-tail keyphrases – web design ohio, seo guest posting strategies, local marketing chicago illinois, responsive wordpress theme templates (more focused and specific to target audiences). Rather, write valuable content that educates your audience. 3) Co-create content with other authorities in your niche market.

SEO 28
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Does raising money mean you should start scaling?

The Next Web

Before StartEngine, Howard co-founded Activision and founded Acclaim Games. . They feel the money can and should be spent on ways to grow the company, so they shift into growth mode by hiring more employees, paying themselves, hiring salespeople, running paid ad campaigns, and spending on overhead. Why do teams do this?

Metrics 136
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Marching through quicksand

Startup Lessons Learned

And as everyone’s attention starts to focus on those same indicators, their value is being diluted. We’ve learned that data can be used as a reality-check against vision without diluting the mission or reverting to “sum of all features&# focus groups. Which leads to the next problem: We need new status indicators.

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Free money for your impact tech startup

David Teten

Now the bad news: some venture capitallists have a bias against startups with an explicit positive social impact, on the grounds that they have a smaller addressable market, and that the founders are not sufficiently focused on creating shareholder wealth. If you think I’ve missed any, please contact me. J.M.Kaplan Innovation Prize. “The

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How to help your startup turn a profit in 4 simple steps

The Next Web

He is the cofounder and CEO of Quote Roller and PandaDoc. It’s always better to be earn money, not just raise it, as money you earn doesn’t dilute your ownership and reassures your investors. It’s always better to be earn money, not just raise it, as money you earn doesn’t dilute your ownership and reassures your investors.

Belarus 137